Charles Eames, an industrial designer, filmmaker, and educator, believed that there are no good designs without restrictions, constraints, and rules. This quote emphasizes that limitations and boundaries are necessary to create high quality designs.

1. “There is no good design without restrictions, constraints, and
rules.”
Charles Eames, 1907–1978
Industrial Designer, Filmmaker, Educator
Visual analysis

2. Prepared by Danielle Oser, APR

4. What decisions were made to communicate the literal message?

5. 5 Eras of Graphic Design

6. Egyptians were the 1st to create
illustrated manuscripts

7. Greeks introduce the “golden ratio” from nature into design

8. Printing presses allowed more time
to be given to typography,
illustrations (still hand drawn) and
design

9. Lithography makes it easier to combine printed images with
words
Color lithography also appears during this era - postcards

10. Many technological advances

11. Halftone – the first process that
allowed text and photographs to be
printed at the same time

12. Computers and technology change graphic design

14. Contrast is achieved through:
Color, Proportion, Space, Size, Symbolism, Time, Sound

15. Refers to the symmetrical or asymmetrical placement of
elements of a page

16. C t l A t 8 £ RLA I N T H £ 11£A t : T I F UL L L A
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Stefan Lorant
Create new meaning in the mind of the reader that the
individual photograph alone could not achieve

17. Refers to the way elements are arranged to control movement of
the viewer’s eye from one element to another

18. Multiple pages or frames appear to be unified

19. Fair use?

20. Bias?

22. Influenced by traditional Japanese art
Make products and their advertisements more beautiful

24. • Art Nouveau, 1890

25. •Henri de Toulouse- Lautrec
Free Form:
Henri Toulouse-Lautrec

30. Started as a way to express rage at political leaders while
exploring social structure that allowed an event to occur

33. Incorporates streamlined
shapes and sans serif typography

34. Called the last of the total styles

36. •Miami Beach

37. •Andy Warhol
Combination of the art nouveau and dada movements

40. Influenced by the dada
movements where visual
elements were placed in
angry, rebellious ways

42. •Punk, 1978

43. Anti-Establishment movement heavily influenced by the
technology that was quickly absorbed into the mainstream
culture

44. •New Wave, 1982

45. Visual messages that combine pulsating rhythms with
photographic images

48. •Piet Mondrian

49. Inspired by the de stijl art movement
Uses rectangles called modules

51. Originally created for architecture schools

53. • Bauhaus, 1919