The document discusses the definition and purposes of advertising. Advertising is defined as any paid, non-personal presentation and promotion of ideas, goods, and services by an identified sponsor. Some key purposes of advertising include introducing new products, supporting personal selling, reaching broader audiences, entering new markets, increasing competition, enhancing goodwill, improving dealer relations, and warning against imitations. The document also lists various advertising media like newspapers, magazines, billboards, television, radio, and the internet.

2. The word advertising comes form the latin word "advertere
meaning” to turn the minds of towards".
Accor ding t o Amer ican Mar ket ing
Associat ion "adver t ising is any paid
f or m of non-per sonal pr esent at ion
and pr omot ion of ideas, goods and
ser vices by an ident if ied sponsor ".

3. To introduce a new product by creating interest for it
among the prospective customers.
To support personal selling programme. Advertising
maybe used to open customers' doors for salesman.
To reach people inaccessible to salesman.
To enter a new market or attract a new group of
customers.

4. To light competition in the market and to increase the sales as
seen in the fierce competition between Coke and Pepsi.
 To enhance the goodwill of the enterprise by promising
better quality products and services.
To improve dealer relations. Advertising supports the dealers
in selling he product. Dealers are attracted towards a product
which is advertised effectively.
To warn the public against imitation of an enterprise's
products.

9. News paper Magazines
Fliers Brochures

10. Kiosks
Billboards
Trade-shows Events

11. Television Radio
Internet

12. Advertising in Movies

13. Advertising Indirectly

14. Advertising for Social Causes

16. Though there are many types of advertising
All of them convey a message to the target
audience either it is social or commercial

17. U.Phaneendra
MBa retail ManageMent
(2011-2013)