The chapter discusses the design process for curriculum and instruction. It recommends framing curriculum around essential questions rather than specific content, in order to foster deeper understanding. This approach involves identifying enduring understandings, key performance tasks, and rubrics to assess understanding. Developing curriculum this way allows students to explore big ideas and make connections across subjects. However, shifting away from traditional textbook-driven models presents challenges for educators accustomed to more linear scope and sequences. Overall, taking a backward design approach and focusing on essential questions is argued to lead to more effective and meaningful learning for students.