Introduction to E-Commerce, E-Commerce Business Models Amazon eBay Alibaba Case Studies Hotel Booking Air Ticket Booking Tour Booking

1. E-COMMERCE
Anjan Mahanta
anjan_mahanta@hotmail.com
International Education Institute

2. Course Outline
 Introduction to E-Commerce
 E-Commerce Business Models
◦ Amazon
◦ eBay
◦ Alibaba
 Case Studies
◦ Hotel Booking
◦ Air Ticket Booking
◦ Tour Booking
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3. Introduction
 What is e-commerce?
◦ e-commerce—the use of the Internet and the Web to
transact business.
◦ these business transactions occur either business-to-
business, business-to-consumer, consumer-to-consumer
or consumer-to-business.
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4. Features of e-commerce
 Ubiquity—Internet/Web technology is available
everywhere: at work, at home, and elsewhere via
mobile devices, anytime.
 Global reach—The technology reaches across
national boundaries, around the earth.
 Universal standards—There is one set of
technology standards, namely Internet standards.
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5. Features of e-commerce
 Richness—Video, audio, and text messages are possible.
 Interactivity—The technology works through interaction
with the user.
 Personalization/Customization—The technology allows
personalized messages to be delivered to individuals as
well as groups.
 Information density—The technology reduces
information costs and raises quality.
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6. Types of e-commerce
 B2C—Business-to-Consumer
◦ Amazon.com is a general merchandiser that
sells consumer products to retail consumers.
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7. Types of e-commerce
 B2B—Business-to-Business
◦ ChemConnect.com is a chemical industry
exchange that creates an electronic market for
chemical producers and users.
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8. Types of e-commerce
 C2C—Consumer-to-Consumer
◦ eBay.com creates a marketspace where
consumers can auction or sell goods directly to
other consumers.
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9. Types of e-commerce
 P2P—Peer-to-Peer
◦ Gnutella is a software application that permits
consumers to share music with one another
directly, without the intervention of a market
maker as in C2C e-commerce.
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10. Types of e-commerce
 M-commerce—Mobile commerce
◦ Wireless mobile devices such as PDAs (personal
digital assistants) or cell phones can be used to
conduct commercial transactions.
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11. E-Commerce Business Model
Amazon
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12. E-Commerce Business Model
About Amazon
Amazon.com, Inc. is an American electronic commerce
company with headquarters in Seattle, Washington. It is
the largest Internet-based retailer in the United States.
Amazon's Retail Revolution Business
Boomers BBC Full documentary 2014
https://www.youtube.com/watch?v=6UhrIEUjtwI
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13. Amazon
Discuss about amazon.com
Present the story of amazon.com by using PowerPoint
You may include:
1. Company Profile
2. Business Model
3. Area Served
4. Services
5. Conclusion
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14. Case Study I: Amazon.com
Company Profile
Amazon.com, Inc. is an American electronic commerce
company with headquarters in Seattle, Washington. It is
the largest Internet-based retailer in the United States.
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15. Amazon.com
Company Profile
It was founded in July 05, 1994 by Mr.Jeff Bezos in USA.
Now it has about 154,100 employees.
It has a total revenue of US$ 88.988 billion
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16. Amazon.com
Business Model
◦ Amazon.com is a general merchandiser that sells consumer
products to retail consumers.
◦ It follows Business to Consumer Model
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17. Amazon.com
Area Served
◦ Amazon.com serves worldwide
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18. Amazon.com
Services
◦ Online shopping
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19. Amazon.com
Services
◦ Web hosting
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20. Amazon.com
Services
◦ Content/Digital Distribution
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21. Amazon.com
Websites
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22. Amazon.com
Conclusion
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23. Case Study II: ebay.com
Watch the following videos :
http://www.watchmojo.com/video/id/6258/
https://www.youtube.com/watch?v=8KvYJHISY1A
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24. ebay.com
Company Profile
◦ Bay Inc. (stylized as ebay, formerly eBay) is an American
multinational corporation and e-commerce company.
◦ It is headquartered in San Jose, California.
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25. ebay.com
Company Profile
◦ eBay was founded by Pierre Omidyar in 1995, and became a
notable success story of the dot-com bubble.
◦ Today, it is a multi-billion dollar business with operations
localized in over thirty countries.
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26. ebay.com
Business Model
It provides consumer to consumer & business to
consumer sales services via Internet.
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27. ebay.com
Area Served
It provides consumer to consumer & business to consumer
sales services via Internet.
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28. ebay.com
Acquisitions
StubHub
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29. ebay.com
Acquisitions
Skype
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30. ebay.com
Acquisitions
PayPal
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31. ebay.com
Websites
United States www.ebay.com
Canada www.ebay.ca
UK www.ebay.co.uk
Australia www.ebay.com.au
Austria www.ebay.at
France www.ebay.fr
Germany www.ebay.de
India www.ebay.in
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32. ebay.com
Summary
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33. Alibaba.com
Watch the following videos:
https://www.youtube.com/watch?v=bw_DVGJLvTw
https://www.youtube.com/watch?v=9e_mqibZc-Q
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34. Alibaba.com
Company Profile
◦ Alibaba Group Holding Limited is a Chinese e-commerce
company that provides consumer-to-consumer, business-to-
consumer and business-to-business sales services via web portals.
◦ It was founded by Jack Ma in 1999.
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35. Alibaba.com
Company Profile
◦ It’s headquarter is located in Hangzhou, China
◦ In September 2013, the company sought an initial public offering
(IPO) in the United States
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36. Alibaba.com
Business Model
◦ consumer-to-consumer
◦ business-to-consumer
◦ business-to-business
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37. Alibaba.com
Business Model
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38. Alibaba.com
Area Served - Worldwide
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39. Alibaba.com
Products
◦ E-commerce
◦ Online auction hosting
◦ Online money transfers
◦ Mobile commerce
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40. Alibaba.com
International Business Performance
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41. Alibaba.com
Alibaba Vs Others
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42. Alibaba.com
Summary
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43. Comparison
Amazon || ebay || Alibaba
Find atleast five similarities and differences of the above three
online shopping websites
Example
Similarities
1. e-commerce i.e. online shopping websites
Differences
1. Follow different e-commerce business models
1.1 Amazon Business to Consumer
1.2 ebay Consumer to Consumer & Business to Consumer
1.3 Alibaba Consumer to Consumer, Business to Consumer and
Business to Business
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44. Online Hotel Booking
A hotel reservation system, also known as a central
reservation system (CRS) is a computerized system
that stores and distributes information of a hotel, resort,
or other lodging facilities.
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45. Online Hotel Booking
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46. Online Hotel Booking
Popular Online Hotel Booking Websites
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47. Hotels.com
◦ Hotels.com is a website for booking hotel rooms online
and by telephone.
◦ The company has 85 websites in 34 languages
◦ It lists over 325,000 hotels in approximately 19,000
locations
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48. Hotels.com
Open the website www.hotels.com
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49. Hotels.com
Destination / Hotel name
Chiangmai
Check in Date
19-09-2015
Check out Date
20-09-2015
Rooms
1 Room 2 Adults
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50. Hotels.com
Select a hotel of your choice
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51. Hotels.com
Take a look at the facilities provided
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52. Hotels.com
Choose your room type
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53. Hotels.com
Book & Payment Details
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54. Hotels.com
Find and book a hotel in your favorite holiday destination
Discuss:
◦ Hotel Name
◦ Room Type
◦ Room Price
◦ Facilities Provided
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55. Agoda.com
Find and book the following hotels in Chiangmai -
Location:
◦ Near Airport
◦ Near Night Bazaar
◦ Business Hotel with meeting room of 500 guests
◦ Wedding Resort
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56. Agoda.com
Step 1
Step 2
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57. Agoda.com
Step 3
Step 4
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58. Agoda.com
Step 5
Select the hotel of your choice and book it
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59. Agoda.com
Step 6
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60. Agoda.com
Step 7
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61. Air Ticket Bookings
◦ An electronic ticket (commonly abbreviated as e-ticket) is a digital ticket.
◦ The term is most commonly associated with airline issued tickets.
◦ Electronic ticketing in the airline industry was devised in about 1994.
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62. Sample e-ticket
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63. Bangkok Airways
Open a browser to visit www.bangkokair.com
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64. Bangkok Airways
Select One Way
From Lampang
To Bangkok
Departure Date October 04, 2015
1 Adult
Click on Search
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65. Bangkok Airways
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66. Bangkok Airways
Select Web Promotion
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67. Bangkok Airways
Click on Continue & Enter Passenger Information
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68. Bangkok Airways
Click on Continue
Add Baggage Value
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69. Bangkok Airways
Click on Continue
Select your seat
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70. Bangkok Airways
Click on Continue to Payment
Enter Credit Card Details & Click Submit Payment
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71. Long Distance Booking
www.thaiairways.com
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72. Long Distance Booking
From: Bangkok
To: Paris
Return
Departing: 30 Jan 2016
Returning: 06 Feb 2016
Adults: 01
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73. Long Distance Booking
Book Now
Out Bound Journey
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74. Long Distance Booking
Flight Details: Bangkok to Paris
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75. Long Distance Booking
Return Journey
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76. Long Distance Booking
Flight Details: Paris to Bangkok
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77. Long Distance Booking
Air Fare
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78. Project
1. Select a holiday destination
2. Book your return flights
3. Books your hotels
4. Select your sight seeing places (Day 01, 02, …)
5. Calculate the total cost of the trip
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