This internship project aims to understand strategies for survival and growth in the e-retail industry. The intern will study operations at two e-tailing startups - Myglauben.com and Donebynone.com. At Myglauben, the intern will manage catalog and vendor functions. At Donebynone, the intern will work as a fashion consultant. The intern expects to learn about differences between e-tailing and traditional retail, supply chain management, and social media promotion techniques.

1. INTERNSHIP PROJECT
“SURVIVAL AND GROWTH STRATEGIES IN A NEW
AGED E-RETAIL”
Harleen Wadhwa
Roll No. 11
MFM

2. INTRODUCTION
 Objective
1) To get an insight into the fledgling e-tailing industry in India.
2) To get an insight into the operations of a start up in the e-tailing
industry.
 Sub objectives:
1a) To validate the classification of e-tailing as a sunrise sector
within India’s economy.
1b) To study the apparel e tailing micro vertical within the e-tailing
industry.
2a) To validate the fundamentals of an operational management in
a start-up environment.
2b) To get an insight into the entrepreneurial aspect of a start-up.

3.  E-tailing industry: Growing at a significant rate.
 More people now trust it.
 Dozens of SMB s are coming up every week. Too Many
players.
 Different e-tailing companies provide different
flavours to the customers.

5.  Myglauben.com is a newly launched online portal
offering a wide range of lifestyle products.
 Product range includes men, women and kids
apparels, accessories, home décor goods, kids
toys, baby care products.
 Donebynone.com exclusively design and manufacture
its fashion products.
 Product categories are footwear, top wear, handbags
and jewellery.

8. FOUNDERS
Myglauben.com
 Ajay Yadav- Director & Founder
Oversees the company’s technological operations
 Kanchan Garg- CEO & Co Founder
Oversees all Operational and Marketing
activities.
1)WINDY - Magician in Waiting(design)
VIJAY K. MISRA
2) DHALI - Big Chief
AMARINDER DHALIWAL(Technological)
3)SPIDEY - Chief Spell Caster
VIJESH SHARMA ( Marketing)

9. CLIENT PROFILE

11. Work Process
Once agreed the Our team prepares
partner has to fill the catalogue of Display of products
the Vendor the products at our online store
Registration Form
(VRF)
Procurement of the
catalogue product:-
Endorsement of
1st three month - on the products
order/consignment through e- Payment on delivery
basis mails, social media
sites
3rd month onward -
buying on outright

12. MY ROLE
 Managing the catalogue and vendor management
functions.
 Actively contributing towards the development of the
company through promotions and blogging.
At Donebynone.com
 Work as a fashion consultant.

16. My learning
Industrial learning
 Understood the difference b/w e-tailing n traditional
retailing
 Some do both like zara, mango, forever21
 Some are just online fashion or retail store like
amazon.com
 Exclusive selling of digital products- online
catalogues, e-books etc

17. Organization learning
 People
Basic knowledge of computer, excel and social media friendly.
Culture MyG- Bored, nothing new to learn, few innovations
and interaction .
Salaries are paid late.
Culture DBN- Innovation & new ideas encouraged.
Passionate employees.
 Process
Everything should be black and white.
For any leave or complaint, an email is marked.
Personal email ids given, passwords cant be changed.

18. Technology
 Myglauben.com
Powered by Martjack technology.
 Donebynone.com
Powered by magento

19. Company learning
Myglauben.com Donebynone.com
1) Supply Chain
No warehouse, 3 rd party Has its own warehouse
Logistics.
2) Customer Exp
No follow up Regular follow ups
3) Social Media Promotion
Does not involve much Extensive Promotions
4) Delivery
Committed delivery Delivery is late most of the times
5) Focused more on getting more More focus on quality
products to the site
6) Margins:-Does not gain much profit Higher profit margin

20. Conclusions
5 Universal Principles
1) Forcing your visitor to think is a bad idea.
2) Good UX Is Like A Perfect Movie Score
3) eCommerce UX Pitfalls To Avoid
• Product Detail page
• The Checkout Process
4) The Value Of Content And Then SoMe
5)

21. REFERENCES
 http://www.ebeyonds.com/ecommerce_websites_design.html
 http://business-standard.com
 http://www.deccanherald.com
 http://indianstartupgyaan.wordpress.com
 http://niyazshaikh.wordpress.com
 http://www.nstindia.com/ecommerce.php
 http://www.quora.com
 http://uxdesign.smashingmagazine.com
 http://www.inc.com/rudina-seseri
 http://www.practicalecommerce.com
 www.myglauben.com
 www.donebynone.com
 www.magento.com
 www.martjack.com