Tugas Mata Kuliah: Strategi Bersaing dan Pemodelan Bisnis, Jurusan Magister Manajemen KSB.

1. STRATEGI BERSAING DAN PEMODELAN BISNIS
Dosen Pengajar: Elfrida Viesta Napitupulu
“Alibaba Group Strategic Analysis”
One-Off Experience Business Model
Elly Apryani
(0751601003)
Erwan Cipto
(0741601004)
Vickih T. Putri
(0751601014)
Jakarta, 24 January 2017

6. Alibaba’s Group

7. Alibaba.com: an online trading
community

8. Evolution of the “China Model”

10. AliPay’s Escrow Payment

11. Alibaba business model
 Alibaba doesn't directly compete with merchants;
works with them and provides a platform for dual
profits.
 Seeks to innovate and thrive
 No specialty in one area; create online ecosystem
rather than focus on niche

12.  Alibaba Group has no inventory. Long tail
competitors like Amazon buy merchandise and sell
these to their customers by using their own
infrastructure.
 Alibaba’s main focus is to connect buyers with
sellers. Momentarily, it mainly relies on bringing
together Chinese sellers with buyers around the
world. The value of Alibaba lies in the software
interface, not in the products.
Alibaba business model

13. Alibaba business model
 Merchants don't pay to sell products instead they pay
Alibaba for advertising and other services to allow
them to stand out from the crowd

14. Key Partner
 Alimama (advertising and marketing partner)
 Alipay (Payment System)
 FedEx, DHL
 Seller/Retailer

15. Key Activities
 Marketing & Sales
 Data Management
 Loan Services

16. Key Resource
 Company/Retailer/ Seller’s brand
 Online marketplace
 Customer data

17. Value Propositions
 Access to Global Market
 Advertising for product to customer
 Ensure a secure supply and safe payment

18. Customer Relationships
 Self service help center – user guide
 Community
 Newsletter
 VIP event team

19. Channel
 Alibaba Apps
 Website

20. Customer Segment
 B2C, C2C & B2B
 Advertiser for various group of customers
 Suppliers/Seller provide product on line and sell
them to global customer

21. Cost Structure
 Infrastruktur teknologi

22. Revenue Streams
 Advertising / Iklan
 Transaction Fee for products

23. Business Model Canvas : Alibaba