This document provides an overview of key concepts for CEOs regarding e-commerce. It defines e-commerce as trading products or services over the Internet, regardless of whether transactions are completed online or offline. It outlines various e-commerce business models including different product and revenue types for B2B, B2C, and C2C. The document also reviews attitudes toward e-commerce in Southeast Asia and compares e-commerce market sizes and growth rates in different countries. Additionally, it identifies challenges for brands and retailers in building successful e-commerce businesses.
**** อ่านแล้ว Like กันบ้างเน้อ , Press "LIKE" if you like or download my slide :) ****
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว(2556) มีการปรับนิดหน่อย ว่าด้วยเรื่อง eCommerce, รูปแบบต่างๆของ eCommerce,การปรับใช้รูปแบบ eCommerce กับธุรกิจของเราเอง การทำ ecommerce ให้สำเร็จ และ Case Studies อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 2nd Class (1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer last year(2013). It was used for the last company that I taught last year. It might be updated due to its time. The content included eCommerce, types of ecommerce, How to be success in eCommerce, and case studies.
The triangular relationship between the online consumer, the e-commerce vendor and the distribution channel. A story of impact and trends by Lieselotte.
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Social Media has become an integral and powerful tool for online retailers to engage customers. Use of social media properties and tools to interact with‚ incentivize and influence transactions has evolved from one of the activities brands did to a science that deserves focus and attention. Larger brands are carving out specialists teams to improve sales using social media.
Given the cost of customer acquisition, retention becomes a key target for online retailers. Social Media and Social Commerce play a very important role‚ as they help brands build communities which in turn helps them stay connected with their consumers.
At the Aurum CXO Dialogues listen from experts on how your brand can leverage Social Commerce‚ and what insights we can take from some of the early adopters of Social Commerce.
**** อ่านแล้ว Like กันบ้างเน้อ , Press "LIKE" if you like or download my slide :) ****
Present นี้เป็น 1 ใน 12 Course ที่ผมสอนเมื่อปีที่แล้ว(2556) มีการปรับนิดหน่อย ว่าด้วยเรื่อง eCommerce, รูปแบบต่างๆของ eCommerce,การปรับใช้รูปแบบ eCommerce กับธุรกิจของเราเอง การทำ ecommerce ให้สำเร็จ และ Case Studies อ่านจะมีเนื่อหาเก่าบ้างตามสมัย
สำหรับเนื้อหาการสอน 12 ครั้ง มีตั้งแต่การเรื่องการวางแผนงานดิจิทัล e-commerce จนถึงการนำไปใช้และวัดผล อาจไม่ครบถ้วนเนื่องจากในการสอนมีการบรรยายนอกเหนือสไลด์ด้วย
-------------------------
This presentation was my 2nd Class (1 of 12 my courses) for every companies that I was both a consultant and in-house lecturer last year(2013). It was used for the last company that I taught last year. It might be updated due to its time. The content included eCommerce, types of ecommerce, How to be success in eCommerce, and case studies.
The triangular relationship between the online consumer, the e-commerce vendor and the distribution channel. A story of impact and trends by Lieselotte.
Will the e-commerce success make the ride rough for Indian brick and mortar retailers ? or will it be the much needed shot in the arm for Indian Retail ?
Social Media has become an integral and powerful tool for online retailers to engage customers. Use of social media properties and tools to interact with‚ incentivize and influence transactions has evolved from one of the activities brands did to a science that deserves focus and attention. Larger brands are carving out specialists teams to improve sales using social media.
Given the cost of customer acquisition, retention becomes a key target for online retailers. Social Media and Social Commerce play a very important role‚ as they help brands build communities which in turn helps them stay connected with their consumers.
At the Aurum CXO Dialogues listen from experts on how your brand can leverage Social Commerce‚ and what insights we can take from some of the early adopters of Social Commerce.
Presentation for the course MA561 Seminar in AIS at the University of the Thai Chamber of Commerce, Bangkok, Thailand.
On the topic regarding "E-Commerce"
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
With more than 200 million users‚ India has the third largest number of internet users in the world after China and USA. And yet‚ online retail stands at 8% of organized retail and only 0.5% of overall retail market in India. The e–tailing market is thus poised to grow at a massive 55% p.a. from INR 139 billion in FY13 to INR 504 billion in FY16. A major reason for this rapid growth has been consumer access to products at attractive prices. The e–commerce business model has facilitated cutting out expensive real estate by reaching the consumer directly and thereby being able to offer better prices to consumers.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
"Thai E-Commerce: Learnings and Trends"
by Tiwa York, Managing Director E-Commerce, Sanook
Presented at Thailand Satellite 2013
More information: e27.co/echelon
Presentation for the course MA561 Seminar in AIS at the University of the Thai Chamber of Commerce, Bangkok, Thailand.
On the topic regarding "E-Commerce"
Flipkart Vs Amazon- A Case Study on e retailing.Sumit Lokhande
A case study on Flipkart Vs Amazon as presented in Mindscape- A case study competition which could manage to win the Runners up trophy is hereby shared for reference.
With more than 200 million users‚ India has the third largest number of internet users in the world after China and USA. And yet‚ online retail stands at 8% of organized retail and only 0.5% of overall retail market in India. The e–tailing market is thus poised to grow at a massive 55% p.a. from INR 139 billion in FY13 to INR 504 billion in FY16. A major reason for this rapid growth has been consumer access to products at attractive prices. The e–commerce business model has facilitated cutting out expensive real estate by reaching the consumer directly and thereby being able to offer better prices to consumers.
Trends in eCommerce in India - Powered by Hoppingo.comHoppingo
Year 2014 has been very promising in terms of new eCommerce companies getting established, companies getting huge investments from investors like Tiger Global, Soft Bank etc. Billion has become new million, when it comes to investment in this sector and e-commerce became one of the most sought after investment choice.
We, at Hoppingo, have listed some of the trends that are hitting eCommerce in 2015.
Do let us know if you think differently!
This presentation gives detailed and in depth Analysis of E-Commerce Industry in India. It has been made by integrating latest available data regarding this industry on various websites which are trustworthy. This is for educational purpose only. Hope you will find it helpful.
“TO STUDY THE GROWTH OF E-COMMERCE INDUSTRY IN INDIA”PRABHAT PANDEY
E-commerce can be divided into 7 subsections:/
History of E-Commerce / SWOT Analysis of the E-commerce Industry / Growth in sale of the E-commerce Industry / Future Growth Prospects of Indian E-commerce Sector / Reasons for Growth of E-commerce Sector in India: / Financial Analysis of E-Commerce Industry / TOOLS OF E-COMMERCE / RESEARCH METHODOLOGY of E-commerce / a Descriptive study about E-Commerce Industry.
Ecommerce In/And India: Stats, Trends, and Consumer BehaviorO3M
A brief look into how eCommerce is shaping up in India. Originally given as part of a University of Madras seminar. Thanks for having us!
Includes statistics, buyer behavior details, and effective digital advertising mediums.
"Thai E-Commerce: Learnings and Trends"
by Tiwa York, Managing Director E-Commerce, Sanook
Presented at Thailand Satellite 2013
More information: e27.co/echelon
Free Report Samples for our publication "Thailand B2C E-Commerce Market 2015".
Find the full report available for purchase at: https://ystats.com/shop/thailand-b2c-e-commerce-market-2019/
Magento Multi vendor Marketplace - Magento Multi Vendor Marketplace Module will convert your magento store in to an online Marketplace with separate seller /vendor product collection and separate seller with feedback support and rating .Magento Multi vendor marketplace will support various addons from payment split to seller vendor auction and from vendor shipping management to vendor's ebay shop connection .Magento multi vendor module works very fine in community ( free ) and enterprise version of magento.
This presentation describes role of e-procurement and e-commerce in business to business. Detail case study of e-procurement in Walmart has been discussed. Benefits of e-procurement and different types of market place has been covered in this presentation.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
Accelerating your growth in e-commerce by Hadi Wenas, CEO aCommerce IndonesiaRuchipha
Hadi Wenas, CEO of aCommerce Indonesia shares his insights on acccelerating growth in e-commerce at The Indonesia Transport, Supply Chain and Logistics 2014 (ITSCL), conference held on Oct 29-30.
Trends in retail and e commerce analytics by Sheji Ho, aCommerce Group CMORuchipha
Sheji Ho, aCommerce Group CMO presented on ‘Trends in Retail and E-Commerce Analytics’ at Teradata’s Big Data in Retail and E-Commerce event held on October 7 at the Four Seasons Hotel in Bangkok.
Janette Toral shared her e-commerce insight, perspective, and programs at various events lately such as the Next Wave Cities ICT Roadshow (Baguio, Cagayan De Oro, Palawan, Naga, Laoag, Tacloban), Drupal Developers Day, 39th Philippine Business Conference and Expo.
B2B Health Check: 5 Steps to eCommerce Fitness [WEBINAR]Four51, Inc.
Webinar Slides from 2/4/16 webinar
73% of B2B buyers now research at least half of their purchases online. Increasingly, they buy online as well. But too many of the websites of manufacturers, wholesalers and distributors aren’t in shape to make the most of this big opportunity to grow sales.
Today, agility, speed and rich features are what distinguish successful B2B e-commerce sites and empower them to deliver an online experience that mirrors what B2B buyers have come to expect from shopping retail websites.
From data management to streamlining key processes to mobile's role, this webinar will cover the tactics and technology online B2B sellers must prioritize to become best-in-class, driving sales and profits.
Hear from Aberdeen Group's Omer Minkara, Newegg's Ross Higgins, Four51's Chip House and Internet Retailer's Don Davis as we explore exactly what must be done to ensure your site is ready for 2016 and beyond.
Questions? Email marketing@four51.com
Through the Eyes of the Connected Consumer: Gain Visibility and Insights to I...Perficient, Inc.
ind out why 30% of Fortune 100 companies rely on IBM Tealeaf to help them become customer-centric organizations that deliver better digital customer experiences. In this slideshare, we look at real customer implementation stories and discuss how your organization can:
Increase conversion and adoption rates
Better understand online customer behavior
Eliminate roadblocks that erode customer satisfaction
Pinpoint and resolve the issues that have the most significant impact on revenue
Copyright Notice:
This presentation is prepared by Author for Perbanas Institute as a part of Author Lecture Series. It is to be used for educational and non-commercial purposes only and is not to be changed, altered, or used for any commercial endeavor without the express written permission from Author and/or Perbanas Institute. Appropriate legal action may be taken against any person, organization, or entity attempting to misrepresent, charge, or profit from the educational materials contained here.
Authors are allowed to use their own articles without seeking permission from any person, organization, or entity.
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4. Singapore
|
Thailand
|
Indonesia
|
Philippines
Definition
4
E-‐commerce.
Type
of
business
model
wherein
a
firm
or
individual
trades
products
or
services
over
the
Internet
[Addendum
for
emerging
markets]
…
regardless
of
whether
the
commercial
transac5on
is
completed
online
or
offline
5. Singapore
|
Thailand
|
Indonesia
|
Philippines
5
Rationale
To
harness
the
power
of
the
Internet
to
drive
reach
and
the
number
of
simultaneous
transac5ons
426
Amazon
transacBons
per
second
on
Cyber
Monday
2013
37m
Amazon
items
sold
on
Cyber
Monday
2013
$5.8b
Alibaba
sales
volume
on
Singles’
Day
2013
6. Singapore
|
Thailand
|
Indonesia
|
Philippines
Business Models: Product Offerings
Digital
Goods
Digital
Services
Physical
Services
Physical
Goods
B2C
B2B
C2C
6
10. Singapore
|
Thailand
|
Indonesia
|
Philippines
Attitudes Towards E-commerce
10
Why
don’t
you
shop
online
(more
oYen)?
Security
Payment
op5ons
Payment
convenience
Want
to
handle/view
product
Speed
Source:
Surveys
within
several
top
PH
corpora=ons;
TNS
Online
Shopper
Study:
Philippines,
Feb
2013
Why
didn’t
you
do
your
last
non-‐necessity
purchase
online?
Selec5on/Availability
Payment
convenience
Pricing
Want
to
handle/view
product
Security
40%
of
online
Filipinos
who
have
never
shopped
online
expect
to
buy
online
in
the
next
12
months
12. Singapore
|
Thailand
|
Indonesia
|
Philippines
US retail growth is driven mostly by e-commerce
Source:
US
Census,
Internet
Retailer,
BI
Intelligence
es=mates
12
13. Singapore
|
Thailand
|
Indonesia
|
Philippines
Amazon
15%
Rest
of
North
America
85%
Amazon
Market
Share
of
North
America
E-‐commerce
(2013)
13
Amazon is only 15% of North America e-commerce
Source:
BI
Intelligence
es=mates
15. Singapore | Thailand | Indonesia | Philippines
15
E-commerce Activities
Customer
Service
CopywriBng
&
Content
Web
&
Mobile
Design
IT
Development
ProducBon
&
Photography
Sourcing
&
Merchandising
Payment
Processing
Business
Intelligence
MarkeBng
16. Singapore | Thailand | Indonesia | Philippines
16
Customer
Ordering
Storage
Packing
Order
Processing
Picking
Cash
on
Delivery
Delivering
Dispatching
Inbounding
E-commerce Activities (2)
17. Singapore
|
Thailand
|
Indonesia
|
Philippines
17
E-commerce Challenges for Brands & Retailers
Lack
of
in-‐house
talent
–
Current
organiza5on
may
not
understand
e-‐
commerce
complexity
and
may
lack
a
leader
for
its
strategy
and
execu5on
Fulfillment
is
not
set
up
for
single
orders
(B2C)
–
Set
up
to
fulfill
B2B
bulk
orders
on
pallets,
not
individual
customer
orders;
need
separate
processes
and
systems
to
manage
B2C
handling,
storage,
delivery,
returns.
Customer
service
must
respond
to
high
demands
–
Need
phone
and
email
team
that
can
handle
high
volume
and
personalized
service
such
as
product
ques5ons,
website
how-‐to’s,
order
status,
and
aYer
sales
Channel
conflict
–
Mul5
channel
is
not
omni
channel.
Need
a
unified
view
on
assortment,
pricing,
returns
E-‐commerce
plaiorm
implementaBon
–
Current
technology
does
not
support
online;
need
new
implementa5ons
for
order
management,
warehouse
systems,
customer
service,
CRM,
etc.
18. Singapore
|
Thailand
|
Indonesia
|
Philippines
Functional Organization
CEO
Buying
&
Sourcing
Store
Opera5ons
Warehouse
Opera5ons
Marke5ng
Offline
Marke5ng
Digital
Online
Marke5ng
E-‐Commerce
Head
Online
Customer
Service
IT
Finance
Customer
Service
18
19. Singapore
|
Thailand
|
Indonesia
|
Philippines
Functional Organization (2)
E-‐Commerce
Head
Buying
&
Sourcing
Marke5ng
IT
Opera5ons
Business
Intelligence
Finance
Product
Management
19
20. Singapore
|
Thailand
|
Indonesia
|
Philippines
Functional Organization (3)
E-‐Commerce
Head
Buying
&
Sourcing
Buying
/
Merchandising
Buying
Opera5ons
Inventory
Planning
Inventory
Management
Pricing
Marke5ng
Online
Marke5ng
SEM
/
Display
Ads
SEO
Social
Media
Email
Affiliates
Crea5ves
Design
Copywri5ng
Branding
Offline
Marke5ng
Category
Management
IT
Development
Network
Systems
Database
Helpdesk
20
21. Singapore
|
Thailand
|
Indonesia
|
Philippines
Functional Organization (4)
E-‐Commerce
Head
Opera5ons
Warehouse
Opera5ons
Order
Processing
Inbound
Inventory
Outbound
Logis5cs
Returns
Content
&
Produc5on
Content
Management
Copywri5ng
Photography
&
Edi5ng
Customer
Service
Inbound
Phone
Outbound
Phone
Email
QA
/
Training
Business
Intelligence
Repor5ng
Marke5ng
Analy5cs
CRM
Analy5cs
Finance
Payments
/
Fraud
Refunds
Product
Management
21
22. Singapore
|
Thailand
|
Indonesia
|
Philippines
22
Benefits of Outsourcing E-commerce
Go-‐to-‐market
faster
Limit
need
to
recruit
and
build
in-‐house
team
Access
industry
best
prac5ces
Research,
test,
and
learn
before
over-‐inves5ng
Lower
costs
due
to
economies
of
scale
23. Singapore
|
Thailand
|
Indonesia
|
Philippines
23
Selecting Outsourcing Partners
One-‐stop
Shop
Web
Design,
Devt,
Maintenance
Delivery
Order
&
Inventory
IT
Systems
Copywri5ng
&
Produc5on
Online
Marke5ng
Payment
Gateway
Warehouse
Storage
&
Fulfillment
Customer
Service
25. Singapore
|
Thailand
|
Indonesia
|
Philippines
25
Trends
• Mobile
is
25%
of
global
e-‐commerce
traffic…
and
growing
• Marketplaces
dominate
Asian
e-‐commerce
§ Alibaba
drives
$157b
in
GMV
à
43%
of
B2B;
50%
of
B2C;
95%
of
C2C
• Cash
on
Delivery
(COD)
accounts
for
at
least
50%
of
PH
tradi5onal
e-‐commerce,
while
escrow
is
preferred
in
China
§ Alipay
is
used
for
e-‐commerce,
remilance,
bills
payment,
bus
5ckets
Source:
“The
Future
of
Retail:
2014”,
BI
Intelligence
27. Singapore
|
Thailand
|
Indonesia
|
Philippines
27
Key Takeaways
• The
opportunity
is
huge
and
the
market
is
ready
• E-‐commerce
is
complicated;
be
open
to
outsourcing
• Structure
your
opera5ons
and
organiza5on
accordingly
• Now
is
the
5me
to
research,
test,
and
learn
28. There
is
so
much
stuff
yet
to
be
invented.
There’s
so
much
new
that’s
going
to
happen.
People
don’t
have
any
idea
how
impacnul
the
Internet
is
going
to
be
and
that
this
is
s5ll
Day
1
in
such
a
big
way.
Jeff
Bezos,
Founder
&
CEO,
Amazon.com