The basic presentation of Kaymu...

1. Muhammad Fahad Saleem 1-FMS/BSAF/F15
Waseem Hassan 10-FMS/BSAF/F15
Submitted to:
Muhammad Atiq Ur Rehman
International Islamic University Islamabad

3. Presentation Plan:
 E-Commerce
 Introduction to Kaymu
 Overview of Kaymu
 History
 Seed Funding
 Target Market
 Objectives
 Conclusion

4.  E-Commerce:
 E-commerce (electronic commerce) is the buying and
selling of goods and services, over an electronic network,
primarily the Internet.

5.  Introduction:
 Kaymu :
is an online market place founded in 2013, providing localized
C2Cand B2Cproducts in Africa, Europe and Asia.
 Work:
The platform lets buyers and sellers meet to make deals on new and
used fashion items, mobile phones, jewelry and home appliances.

7.  Overview of Kaymu:
 One of the world’s biggest free online classified.
 Unique plateform for people to buy or sell items.
 Kaymu is spread across all the major cities in Pakistan.

8.  History:
 Launched:
Kaymu initially launched in Nigeria and Pakistan in
January 2013 and within 27 months opened operations
in 32 other countries.

9.  Seed Funding:
 In January 2013, Kaymu received an undisclosed
amount in seed funding from Rocket Internet and
began operations in Nigeria and Pakistan.

10.  Investors:
Kaymu is backed by Rocket Internet. Rocket Internet
oversees all of its business affairs in Africa through
Africa Internet Group (AIG) which has shared
ownership among Rocket Internet, MTN and Millicom.

11.  Rocket Internet:
 The company was founded in Berlin in 2007 by three
brothers: Marc, Oliver and Alexander Samwer.
 The aim of company is to builds online startup and
owns shareholdings in various "copycats" of existing
internet retail businesses.

12.  Controversy:
 Kaymu, like other startups that belong to the list of companies
backed by Rocket Internet, has been criticized for its copy-and-
paste model.
 Rocket Internet takes business models that have succeeded in
Europe and the U.S. and clones them in emerging
economies.
 Kaymu is one of such models, and has been described to copy the
eBay model.

13.  How engaged are visitors to kaymu.com?
 Bounce Rate:
33.00%
 Daily Page views per Visitor:
4.90 %
 Daily Time on Site:
18.00%

14.  Traffic Ranks:
 Graph:
0
5
10
15
20
25
30
35
Bounce Rate Daily Page Views Daily Time On Site

15.  Competitors:

16.  Search Keyword Traffic:
 Which search keywords send traffic to this
site?
Keyword Percent of Search Traffic
online shopping in Pakistan 16.36%
Kaymu.com 10.59%
online shopping Pakistan 3.54%
kamyu online shopping 2.39%
Pakistan online shopping 1.76%

17.  Target Market:
 KAYMU target in market place and produced the products
like:
 MENS JEANS
 EID GIFTS
 SHURGS OF LADIES
 Men’s western clothing

18.  Target Market:
 KIDS and BABIES clothes.
 Women Eastern clothing.
 MEN wrist watch.
 WOMEN wrist watch
 KAYMU mostly targeted youth’s product and also other products
like cosmetics and fashion related.

19.  Target Market:
 KAYMU mostly targeted youth’s product and also other products
like cosmetics and fashion related.
 Youth’s products :
Include joggers, leather, button, colour T-Shirt, round neck and
leather T-Shirt etc.
 Home appliances:
Home and living like kitchen appliances, furniture, gardening.

20.  Target Market:
 The buying and selling of KAYMU also include
mobiles, computers, jewellery, watches, electronics, like
camera, and video gamming etc. Health and Beauty,
Babies Toys, Books and Media, Food and beverages.

21.  Objectives:
 Awareness of the service.
 Awareness of the brand.
 Higher Market Share.
 Beating the competitors and remain at top.

22.  Conclusion:
 In the network economy, which theories have an impact on
building trust in e-commerce Web sites?
Four economic theories have been described that impact the level of
trust in e-commerce Web sites, namely transaction cost theory, agency
theory, lock-in and switching costs, and network externalities.

23.  Conclusion:
 Which factors influence trust when building an e-commerce
Web site?
 Brand.
 Navigation.
 Fulfillment.
 Presentation.
 Technology.
 Security.

24.  Conclusion:
 How we organize business revenue?
1. Advertising Revenue Model:
Fees are generated from advertisers in exchange for advertisements,
which is ultimately the classic principle among the revenue models
besides sales.
2. Subscription Revenue Model:
Users are changed a periodic ( daily, monthly, or annual ) fee to
subscribe to a service. Many sites combine free content with present
membership i.e. subscriber or member only content.

25.  Conclusion:
3. Transaction fee Revenue Model:
The revenue is generated through transaction by the customer paying a
fee for a transaction to the operators of a plate form.
4. Sales Revenue Model:
The main benefit of the customer is the convenience, time saving, fast
information etc.

26. Thank You