E-commerce has existed for around 40 years and has seen significant changes. It involves the exchange of goods and services through electronic networks like the internet. E-commerce provides advantages like convenience and price comparisons but also disadvantages like poor quality products and scams. Major e-commerce models include B2B, B2C, C2C. The future of e-commerce includes growth in the US to $479 billion by 2022 and more omni-channel experiences. China has the largest e-commerce market at $672 billion while the US is second at $340 billion. Credit/debit cards are the most popular payment method for e-commerce.

1. SUBMITTED TO:
Sir Rahul Kandiyal

2. HISTORY OF E-COMMERCE
• Introduced about 40 years ago in its earliest form.
• The majority of e-commerce moved to the Internet as a result of its widespread acceptance.
• Since its inception, e-commerce has seen a number of changes that are altering the way we live,
shop, and conduct business. Let’s dive into the history and the future of ecommerce:

3. WHAT IS ECOMMERCE?
• E-commerce, often known as electronic commerce (EC), is
the exchange of goods and services as well as the
transmission of funds and data through an electronic network,
most commonly the internet.
Examples
of E-
Commerce
ONLINE
SHOPPING
INTERNET
BANKING
ONLINE
TICKETS
ONLINE
PAYMENTS

4. E-COMMERCE BASIS TRADITIONAL SYSTEM
Doesn’t involve data at multi points. REDUCE DATA ERROR Involve data at multi points.
Initial cost of E-commerce is very high,
but over a long period of time, it is very
effective.
REDUCE COST
More money wastage because entry is
done at multiple times and this lead to
error.
E-commerce data in the electronic
form make it easy to share it across the
organization.
REDUCE PAPER WORK
Re-entry of data at each level and
requires lot of paperwork.
Reduces the processing cycle time of
complete cycles.
REDUCE PROCESSING CYCLE TIME Processing take place which is a time
consuming process.
No need to maintain large number of
employees.
REDUCE LABOUR Need to maintain a large number of
employees

5. ADVANTAGE
S OF
E-
COMMERCE
Enhances
convenience
Allows for
product and
price
comparison
Efficient
Customer reach
Prompt payments
Ability to sell different products
DIADVANTAGE
S OF E-
COMMERCE
Poor quality products
Internet scammers
Lack of
after sales
support
Loss of personal touch
Delivery of goods
can get delayed
Impulsive
purchases

6. FEATURES OF E-
COMMERCE

8. MODELS/TYPES OF ECOMMERCE
Examples of B2B E-Commerce:
• Alibaba
• IndiaMart
• TradeIndia
Examples of B2C E-Commerce:
• Amazon
• Flipkart
• Myntra
Examples of C2C E-Commerce:
• eBay
• Amazon Marketplace
• Olx
• Quikrr

9. Examples of C2C E-Commerce:
• Letsdroom
• Google AdSense
Examples:
• Govt. Websites
B2G
G2B
G2C

10. FUTURE OF E-
COMMERCE
• By 2022, ecommerce revenue in the U.S. alone is expected
to reach $479 billion, with the toys, hobby and DIY vertical
seeing the largest growth.
• Soon, most ecommerce interactions will be an omni-channel
experience for shoppers. This means they’ll expect to be able
to research, browse, shop, and purchase seamlessly between
different devices and on different platforms (like a
standalone web store, an Amazon presence, etc.).
• Overall, we have to remember that ecommerce is still fairly
new in the big picture of retail.

12. LITERATURE REVIEW
The following were the major efforts at research in the subject, which have been referred for the research
purpose:
• Ohidujja man et.al clearly discussed that E-commerce is a revolution & turning point in online business
practices and can make a huge contribution to the economy.
• Hasan et.al also indicated that currently, e-commerce organizations have increasingly become a fundamental
component of business strategy and a strong catalyst for economic development.
• Mehrdad Salehi et.al found out distinguish between online marketing & traditional marketing. Though most
of the people of Bangladesh especially the rural people are not enough capable of operating internet to run the
online business. For that reason, they need to be dependent on traditional marketing.
• OTHERS: A huge amount of research works has been done on e-Commerce which is basically on online
shopping. A large group of researchers has found out and also pointed out the necessity and possibilities of
Online Shopping.

13. RESEARCH METHODOLOGY
• The research methodology is a systematic way of studying the research problem. The research
methodology means the way in which we can complete our prospected task. Before undertaking
any task it becomes very essential for anyone to determine the problem of study.
• Research Problem.
• Research Design.
• Determining the data sources.
• Tools used for analysis of data
• Analyzing the Data.
• Interpretation of the data.
• Preparing research report.

14. CONCEPTUAL FRAMEWORK NATIONAL &
INTERNATIONAL SCENARIO
• E-Commerce or Electronics Commerce - E-commerce businesses are employed in online shopping
websites, fund transfers, stock management systems, data collections and many more.
• Online retail stores - Flipkart, Snapdeal, Jabong, Koovs, Craftsvilla, Limeroad are all online websites which
are headquartered in India. The prime reason due to which these websites are a success is because of the cash
on delivery system, which allows customer an easy payment method.
• Cab services - The biggest cab service company in India is the Ola services. Their services are quick and
safe. After the success of Ola, local cab and auto services in different cities have also begun.
• Other start-ups - Zomato searches for good eating joints around the locality you live in and you can even
rate it yourself and enhance is an application which helps people to prepare themselves for business
interviews and exams by bringing news related to that field from around the world to one platform.

15. NATIONAL SCENATIO
• FLIPKART- Every Indian living in metro cities has heard the name of Flipkart. They have viewed it,
browsed it and ordered from it. Flipkart initially began as an online bookstore.
• SNAPDEAL - Snapdeal began its journey in the year 2007 as an online coupon directory. With time it shifted
its course and tried its hand at e-commerce. And the rest they say is history.
• JABONG - Jabong is currently India’s most sought for branded clothing and accessories store. Unlike
Flipkart and Snapdeal, the business model of Jabong was slightly different. It aims at capturing the brand
conscious internet savvy population of India and has successfully done so.
• MYNTRA - When it came to size, Myntra was a pretty small fish in a sea full of e-commerce sharks like
Jabong and Flipkart. But, Myntra was a persistent fish nonetheless. Mukesh Bansal is the mastermind behind
Myntra.

16. • MAKE MY TRIP - Make My trip or MMT is a child of the quintessential brain of Deep Kalra, an IIM
graduate, who quit his corporate job to enhance a good travel experience.
• PAYTM - Two words that come while shopping to almost every Indian mind are “Paytm karo.” Launched in
2010 by Vijay Shekhar Sharma, a graduate from Delhi College of Engineering Paytm has brought a paradigm
shift in the retail industry by completely transforming the payment methodology electronically.
• FRISTCRY - Many may be shocked to see how Firstcry made this list. It is a website that has a niche
marketing base of infants and new born mothers this is a website that has an answer to everything.
• OLA - Every Indian living in metropolitan cities has heard the name ‘Ola’. Or, probably have booked a cab
from it. Initially started as an online cab aggregator, Ola is one of the fastest growing businesses in India that
has expanded itself to numerous ranges

17. INTERNATIONAL SCENATIO
• AMAZON. Inc.- The king of E-commerce
Not surprisingly, we start the list of the largest E-Commerce companies in the world with Amazon and its
empire. Founded in 1994 in Seattle by now immortal Jeff Bezos, Amazon has in the years since become a
household name when it comes to online shopping.
• JINGDONG – Chinese E-Commerce
Many of us living in a western world didn’t even heard of this eCommerce giant! The second on our list of the
largest eCommerce companies in the world is Jingdong, also known as JD.com.
• ALIBABA Group Holding Ltd – Chinese eCommerce Dragon-
If you are buying stuff on the Internet, there’s a significant chance that you bought something from AliExpress
or Alibaba. This Chinese mega company comes third on the list of the largest e-Commerce companies in the
world! Few people haven’t heard of Jack Ma’s success story.

18. • Zalando – Largest European E-Commerce Company
Surprisingly enough, this the first European company on the list of the largest e-Commerce companies in the
world. Zalando’s headquarters are in Berlin and they predominantly have online stores that sell fashion items,
such as apparel and shoes.
• Rakuten, Inc. – Japanese E-Commerce Godzilla
After a brief spell of American companies, we return to the Far East. Rakuten is a Japanese eCommerce
company launched in 1997. They operate Japan’s largest online bank, in addition to online shopping and credit
card payments.
• eBay Inc – The E-Commerce Company That Once Sold a Whole Town
The eBay’s beloved red-blue-green-yellow logo is for many a symbol of the 1990s and for a good reason. It was
one of the first successful dot-com bubble companies that epitomized online shopping.

19. DATA FINDINGS AND ANALYSIS

21. E-COMMERCE MARKET

22. $672.00
$340.00
$99.00
$79.00 $73.00
$43.00 $37.00 $30.00 $20.00 $19.00
$-
$100.00
$200.00
$300.00
$400.00
$500.00
$600.00
$700.00
$800.00
China USA UK Japan Germany France South
Korea
Canada Russia Brazil
LARGEST E-COMMERCE MARKETS IN THE
WORLD(In Billion)

23. PAYMENTS METHODS

24. CONCLUSIONS
•In a country like India, e-commerce plays an important role because it needs minimal or no investment and all
one needs is an idea to begin an online store.
•The unemployed youth of India has a great advantage to make use of through the electronic commerce
platform.
•E-commerce still represents one of the business methods that take advantage if done the right way, even if the
stock market and commodities fell, but E-Commerce still able to survive and receive high transaction.
•Use the extensive E-Commerce in the Internet world is actually much better to bring the goodness of the
individual or the state.

25. RECOMMENDATIONS
•Displaying a list of suggested products based on the visitor’s browsing history
•Use product recommendation engines to personalize your email campaigns.
• Providing access to the shopper’s browsing history.
• Alert viewers of products that have been updated
• Personalize recommendations by showing items related to previous purchases