Grabbing and holding the attention of learners is getting harder and harder. In fact, the average person sends or receives more than 150 text messages a day. This means your learner's attention is not always focused on the content you have designed or are delivering to them. How do you design instruction that engages and motivates the learner? How do you make learning exciting, interesting, and memorable? The answer is to use evidence-based techniques to engage and motivate. This presentation will use an audience response system and a case study to demonstrate the key elements required to make learning engaging. You will learn five techniques for creating engaging and memorable learning events all while playing a game. Don't miss this energetic and fun presentation.

1. Follow on Twitter:@kkapp for updates, slides & additional ideas.
By Karl M. Kapp
Bloomsburg University
Author of Gamification of Learning &Instruction
Download Slides & Notes at: www.karlkapp.com/kapp-notes
Course on Gamification Available at: www.Lynda.com
Case of the Disengaged
Learner

2. For:
Notes/Slides
Additional Ideas
www.karlkapp.com
www.karlkapp.com/kapp-notes

3. Take Your Learning One
Step Further
Get your copies at the
ATD Store
or
td.org/kkapp

4. Design Takeaway Challenge

5. Karl M. Kapp
and
ATD ICE 2015
Present:

7. It started out like any other day at the office…

8. I had just ventured out on my lunch break….
when she showed up

9. Hi ya boss.

10. Hey, I need your
help and I need it
fast.

11. On my lunch
break?

12. Learners are disengaged all
over the city, I need to
know why and how to fix it.

13. I started to imagine the chaos, the agony, the
snoring….

14. Then she zoomed off into the cityscape…

15. We’ve got to solve this mystery. Help me
figure out the clues …and fast.

16. Text KarlKapp to 37607
Or
PollEv.com/karlkapp
First, take out your text
machines.
One word “KarlKapp”

17. Choose your disguise…

18. Stakes are high and time is short.

19. The news of disengagement was spreading…
Learners are not Engaged? Why?
Learning Eagle
May 18, 2015See Section F for Coupons
Investigation Opened
By Harry James
Orlando, FL– It started out as
just another normal day. Larry
the Learner had just sat at his
desk to embark on a learning
journey. A journey that turned
horrific within only a few
moments.
The result is unnecessary
incident that could and should
have been avoided by having
the right instructional strategy
coupled with the right content.

20. We need to find Ivan…the Informant...

21. I knew one of his old hangouts...

22. He was about as friendly as a clown with no
rubber nose.
Hello, again clueless…

23. Look I am going to ask you a question
about engagement, let’s see if you know
the answer.

24. How many times a day does the average
person check their cell phone?

25. The average person in the US checks
their cell phone 150 times a day that’s
about 9 times an hour.
People send or receive an
average of 41 text messages
per day.,
Smartphones users spend
over 2.5 hours a day on their
phones—32% of that time
playing games.

26. Wait, let me Tweet about
that…with hashtag #M310

27. Really?Well here are more interesting
statistics…not positive but
interesting.

28. “A study of 2,300 people found only 6%
of organizations are successful in
influencing behavior change among
employees.”
--Al Switzler

29. According to Gallup, 7in 10 American workers are
“not engaged” or “actively disengaged” in their
work.
This means they are emotionally
disconnected from their workplaces
and less likely to be productive.

30. A Gallup poll found that the average
company has as many as 18% of employees
who are actively disengaged.
Exude negativity.
Aren’t interested
in learning or
development.
Putting in Time.
Aren’t interested in
anything related to
the company.
Close themselves out
of solutions to
organizational
problems.
Thwart efforts for
improvement.

31. I’m not disengaged.
….oh look a
squirrel.

32. This question will give you a clue to
engaging learners. Riddle me this…
Ivan had another question for me…I was the
one who was supposed to be ask’n questions….

33. Fact or Fishy: Learners remember
facts better when presented in a
bulleted list or when presented in a
story?

36. Research shows humans
have an inclination toward
stories

37. People tend to remember
facts more accurately if
they encounter them in a
story rather than in a list.

38. Now get out of here…

39. This mystery of the disengaged learner was
starting to take shape…

40. Let’s brief the boss on what we know so far…

41. Let’s brief the boss on what we know so far…
Well?
Ah, umm?

42. So what have we
learned so far?

43. So far, so good. Follow the next clue on the
matchbook I found in my desk drawer….

45. I arrived at the place on the matchbook, as
shady as a ninja hiding under a beach umbrella
on a cloudy day.

46. Enter Question TextWhat could this location and clue mean??? Tell me.
Does engaging instruction start with…

47. Action draws in the learner and
encourages further engagement.

48. Make the learner do something
Answer a question
Identify a procedure.
Make a decision.
Solve a mystery.
Confront a challenge.
Solve a Problem.
Write a proposal
Hands On

49. Create Open Loops
Law &
Order

50. Just as I was leaving, I found another
matchbook.

51. Twittermission
Get the Notes/Slides
& Additional Ideas
www.karlkapp.com/kapp-notes

52. Should Learning be:
Easy so we don’t discourage the learners?
or
Challenging so learners will struggle?

53. Look! Things that are too easy or too difficult will
not pique a learner’s interest because they lead to
boredom or frustration.

54. Let me show you Clyde’s
folder on this subject.

55. Do you know what
elements contribute to
flow?

56. Achievable Task
Clear Goals
Control Over Actions
(Autonomy)
Concentration

57. You can also add elements such as …

58. You can also add elements such as …Novelty
Inconsistency
Complexity
SurpriseIncomplete
information
Unpredictable Future

59. Give them the Kobayashi Maru of challenges.

60. Interesting stuff, but I was getting hungry.

61. I knew a little diner where L&D folks hung out.

62. I saw her across the diner, the mysterious
Learning Lady.

63. Here are some more
matches for your boss. She
smokes a lot.
She shouldn’t smoke.

65. Put the learner at risk.
or
Let the learner safely explore the environment.

66. No risk, or danger equal no skin in the
game.
For engagement, put the learner
emotionally involved by putting him or
her at “mock” risk.

67. Losing (points, game)
Not Solving the Problem
Social Credibility
Recognition
Then they mysterious stranger started
talking about what learners can “risk”…
Starting Over
Multiple Lives

68. In games, for example, failing is allowed, it’s
acceptable, and it’s part of the process.

69. Thanks, great info.

70. We need to brief the boss lady…let’s go.

71. First let’s get our
thoughts together….

72. Ok, good work detectives, I think you solved the
case of the disengaged learner.

73. But, here are three more tips to engage
learners, give them:
- Multiple, Realistic Scenarios (case studies)
- Provide a Question Protocol
- First-Person “Thinkers”

74. Ok so for what type of
knowledge is a
matching game most
appropriate?
She turned on her computer to show me an
example…

76. Provide a list of prompts or questions to
help trigger thoughts and question sets.
Check out this folder.

78. Create a learning documentary of
how to do a job, how decisions are
made, how dots are connected.
Then she turned on the oldest TV I’d ever
seen…to some Reality TV show…What was this?
Appointment Television?
Show learners how experts think
through problems and solve them.
It’s a “think aloud.”

79. Alright, detectives let’s
close the case.

80. Wait, one more piece of evidence, looks like
the case is still open….

81. Sorry boss, we are out of time, we’ll have to
solve that case at another ATD presentation.

82. Text LEAVE to 37607

83. Have a good day. See ya
at the book signing.
Don’t forget your evals!

84. The End

85. Credits:
Detective Artwork Courtesy of Vanessa Bailey
Other art is Microsoft Clip Art
Audience Response by Poll Everywhere

86. Now for the Takeaway
Challenge

87. Now for the Takeaway
Challenge
1) Story/Characters
2) Polling/Audience Input
3) Humor
4) Mystery/Curiosity
5) Blend story/instruction
6) Suprise
7) Winners/Teams
8) Open Loop

88. Oh, which team won?

89. Questions?

90. Thank you and
Remember For:
Notes/Slides
Additional Ideas
www.karlkapp.com
www.karlkapp.com/kapp-notes

91. Race you to the book store.

92. At the next ATD ICE…meet…the Legends of
Learning as they battle the forces of evil for
the Learner’s Attention.