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Twitter:@kkapp
Tools of Engagement:   "Tools of 
Engagement: Gamification, Storytelling 
and Audience Response Systems"
By Karl M. Kapp
February 25, 2015
Related Resources…
Lynda.com Course: Gamification of Learning
For:
Notes/Slides
Additional Ideas
www.karlkapp.com
www.karlkapp.com/kapp-notes
Let’s Get 
Started
What game elements and
tools of engagement are
used?
Twitter:@kkapp
Example: Interactive Story
The Quest for 
Learner 
Engagement:
NJEdge
and
Karl M. Kapp
Present:
The Case of the
t was a quiet Monday morning, very
quiet, really quiet… almost too…
Then, out of nowhere, she flew into my office,
like a Dean who had a problem that needed
solved …
Hi Dean.
I have a problem that
needs to be solved.
We need more
engagement.
She wanted to increase student
engagement and have more interactive
learning for our students.
You came to the right
instructor that’s what I do…
Yeah, I know…that’s
why I hired you. Ugh..
Now take the new person here
and go ask Clyde, he went to a
conference on the subject.
For some reason, she didn’t seem bothered
by the fact that she was breaking the
school’s no smoking policy…
Here’s where you come in. Help me figure
out the clues …and fast.
Text KarlKapp to 37607
Or
PollEv.com/karlkapp
First, take out your text
machines.
K a r l K a p p
Choose your disguise…
Stakes are high and time is short.
Students are not Engaged? Why?
LEARNING EAGLE
October 30, 2014See Section F for Coupons
Investigation Opened
By Harry James
Las Vegas, NV– It started out as
just another normal day. Larry
the Learner had just sat at his
desk to embark on a learning
journey. A journey that turned
horrific within only a few
moments.
The result is unnecessary
incident that could and should
have been avoided by having
the right instructional strategy
coupled with the right content.
The news of disengagement was spreading…
We need to find Ivan…the Informant...
I knew one of his old haunts…
He was about as friendly as a fly at a fly
strip convention.
Hello, Clueless…
Look I am going to ask you some
questions, the right answer gives you
a clue to interactive learning.
He was about as friendly as a fly at a fly
strip convention.
What do you and your detectives here have
to say about this?
Are Game-based Learning and Gamification are the same thing?
Are Games and Gamification are the same
thing?
Enter Question TextNext clue, how many types of gamification are
there?
There are two types of
gamification.
He grabbed his typewriter and made some
notes to explain to me the difference between
the two types of gamification.
Structural
Gamification is
use of game-
elements to propel
a learner through
content with no
alteration or
changes to the
content. 
Structural:
 Points
 Badges
 Leaderboard
Content
Gamification use
of game thinking
to alter content
to make it more
game-like but
doesn’t turn the
content into a
game. 
Content:
 Challenge
 Story
 Characters
 Missions
Ivan then grabbed his laptop to show me a
demonstration of the two types.
First Structural Gamification….
Then he demonstrated content gamification....
It was a little like déjá vu ….this content
gamification…..
It has elements of story, characters and
content that was altered to be more game-like…
Ivan had another question for me…I was the
one who was supposed to be ask’n questions….
Do learners remember facts better
when presented in a bulleted list or
when presented in a story?
Thanks, Ivan.Get out of here….
This mystery of interactive learning was
starting to take shape…
Let’s brief the boss on what we know so far…
So what have we
learned?
So far, so good. Follow the next clue on the
matchbook I found in my desk drawer….
I arrived at the place on the matchbook, as
shady as a clump of oaks caught in an eclipse…
Enter Question TextHmm… What could this location and clue mean???
Tell me. Does engaging instruction start with:
Action draws in the learner and
encourages further engagement.
Too often instruction is about the content
and not about interacting or engaging with
the content.
Make the learner do something
Answer a question
Identify a procedure.
Make a decision.
Solve a mystery.
Confront a challenge.
Pick a team.
Time for a recap with the boss…she looked a
little frantic…she wanted to know one more
thing.
I want to know one more
thing.
What game elements can
engage learners?
What game elements did we
encounter today that can
engage learners?
Any Others?
Great stuff, you folks really seemed to have
cracked the case as to what makes engaging
learning.
I thought my work was done but then….I
found another pack of matches on my way
home…
But we’ll have to leave that mystery for
another presentation….
What game elements and
tools of engagement are used
in this presentation?
1) Story/Genre
2) Polling/Audience Input
3) Teams
4) Mystery/Curiosity
5) Characters
6) Competition
7) Group Particpation
8) Action
QUESTIONS?
The End
Credits:
Detective Artwork Courtesy of Vanessa Bailey
Typewriter is MS Clip Art
Audience Response Devices by PollEverywhere
Demo of Gamification Software by MindTickle
Let’s Examine the 
Elements of the Visual 
Story
Parts of a  Story…
Stories need
Characters…
Stories need Plot…
What is happening…
Stories need Tension…
Stories need Resolution…
Stories need Resolution…
Stories need Conclusion…
1. Characters
Stories Need
2. Plot (something has to happen).
3. Tension
4. Resolution
5. Conclusion
Storytelling
Researchers have found that the 
human brain has a natural affinity for 
narrative construction.
Yep, People tend to remember facts 
more accurately if they encounter 
them in a story rather than in a list.
And they rate legal arguments as more 
convincing when built into narrative 
tales rather than on legal precedent.
Carey, B. (2007) this is Your Life (and How You Tell it). The New York Times. Melanie Green 
http://www.unc.edu/~mcgreen/research.html. Chapter 2 “The Gamification of Learning and 
Instruction. 
Speer, N. K., Reynolds, J. R., Swallow, K. M., & Zacks, J. M. (2009). Reading Stories Activates Neural 
Representations of Visual and Motor Experiences.Psychological Science, 20(8), 989–999. 
doi:10.1111/j.1467‐9280.2009.02397.x
When a person reads about certain 
activities in a story, the areas of the 
brain associated with those activities 
are activated.
The research found that different brain 
regions track different aspects of a 
story. If the character moved, the 
corresponding region of the brain for 
physical movement became active.
You Try…

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Tools of Engagement:  "Tools of Engagement: Gamification, Storytelling and Audience Response Systems"