KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Thessaloniki (Jan ‘20), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. Digital &
Social Media
Strategy
BMW HELLAS
Digital & Social Media Strategy

2. ABOUT US
• 10 years experience
• 7 digital specialist
• Popular Brands portfolio
• Exclusive Digital & Social
Marketing Services
• 2019 Digital Award for Digital
& Social Marketing Strategy
GROUP2 agency | Digital & Social Media Strategy

3. CAMPAIGN
OBJECTIVES
Corporate Social Responsibility
for a pandemic like COVID - 19
BRAND AWARENESS
GROUP2 agency | Digital & Social Media Strategy
BMW HELLAS

4. COMPETITION
Mercedes-Benz
GROUP2 agency | Digital & Social Media Strategy
New Logo
Covid 19 edition
Facebook post Instagram post Twitter post

5. CREATIVE CONTENT
Το δημιουργικό κομμάτι της στρατηγικής βασίζεται σε 3
α΄ξονες :
• New logo Covid 19 edition
• Slogans of the strategy
'' Το αυτοκίνητο σου μένει σπίτι , Μείνε και εσύ!''
''Αφήνουμε στην άκρη τις επιθυμίες μας ,
Γι αυτούς που αγαπάμε !''
• Hashtags of the strategy
#stayhome #besafe #enjoylater
GROUP2 agency | Digital & Social Media Strategy

6. TIMELINE
FIRST MONTH
• Landing Page creation
• Content Marketing
creation
• Launch of Social Media
marketing
• Visitors remarketing
SECOND MONTH
• Launch of Advertising
campaign
• Social Media marketing
• Visitors remarketing
THIRD MONTH
• Advertising campaigns
• Social Media marketing
• Visitors remarketing
GROUP2 agency | Digital & Social Media Strategy

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OUR TARGET CLIENTS
WHO WE MARKET TO
MALE-FEMALE
UPPER CLASS SOCIAL
GROUP AND HIGH INCOME
CUSTOMER - NON CUSTOMER
25-54 YEARS
A typical customer of BMW is the one in the mid age (25-54), upper class social
group and high income. Customer is excelling in his/her career, have a taste of
aspirational products & values his own social status, wants superiority, performance,
reliability & quality

8. CAMPAIGN LANDING PAGE
GROUP2 agency | Digital & Social Media Strategy
Please view the landing page
http://i.imgur.com/8JblFnq.jpg

9. Cover
FACEBOOK
Post
GROUP2 agency | Digital & Social Media Strategy
Story

10. Video Watch
https://www.youtube.
com/watch?v=dzPwU4
mrWdQ&feature=youtu
.be
FACEBOOK
GROUP2 agency | Digital & Social Media Strategy

11. Post
INSTAGRAM
Story
GROUP2 agency | Digital & Social Media Strategy

12. IGTV
https://www.youtube.
com/watch?v=dzPwU4
mrWdQ&feature=youtu
.be
GROUP2 agency | Digital & Social Media Strategy
INSTAGRAM

13. Post
TWITTER
GROUP2 agency | Digital & Social Media Strategy

14. Post
LINKEDIN
GROUP2 agency | Digital & Social Media Strategy
Cover

15. Video
https://www.youtube.com
/watch?v=dzPwU4mrWdQ
&feature=youtu.be
YOUTUBE
GROUP2 agency | Digital & Social Media Strategy

16. TOTAL CAMPAIGN COST
GROUP2 agency | Digital & Social Media Strategy

17. CONTACT US
FOR INQUIRIES
MAILING ADDRESS
Vasilis Olgas , Thessaloniki
EMAIL ADDRESS
info@.group2agency.com
PHONE NUMBER
+302310999999
GROUP2 agency | Digital & Social Media Strategy

18. GROUP2 agency | Digital & Social Media Strategy