Knowcrunch students of the Masterclass in Digital & Social Media in Athens (SEP '23), worked in teams and presented a Social Media Marketing Strategy for a brand.

1. American
Eagle

2. Target audience:
Αμερική, Άνδρες & Γυναίκες, 18-24,

3. Brand Awareness

4. jeans.americaneagle_
Facebook
&
Instagram
Jeans Americaneagle

5. jeans.americaneagle_
Tik Tok
How we style our
favourite jackets

6. jeans.americaneagle_
Instagram
Story
Facebook
Story
jeans.americaneagle_

7. Customer retention

8. jeans.americaneagle_
Instagram
Reel
TikTok
jeans.americaneagle_

9. jeans.americaneagle_
Instagram
Story
Facebook
Story
Jeans Americaneagle

10. jeans.americaneagle_
Instagram
Post
Facebook
Post
jeans.americaneagle_

11. Our
Team
www.linkedin.com/in/petroskaltsi
s
www.linkedin.com/in/elisavet-foteini-
varvouni
www.linkedin.com/in/kali-
georgopoulou
www.linkedin.com/in/adamantios-
mixalakis
www.linkedin.com/in/eleni-vlachopoulou-
116495203