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- 1. Digital Marketing A Presentation By Gavin Blankenship
- 2. Overview Digital marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop computers, cell phones and other digital media and platforms to promote products and services.
- 3. The Start One of the first key events happened in 1971, when Ray Tomlinson sent the first email, and his technology set the platform to allow people to send and receive files through different machines.
- 4. Progression Digital Marketing took a huge leap in 1990 as this was where the Archie search engine was created as an index for FTP sites. In the 1980s, the storage capacity of computers was already big enough to store huge volumes of customer information. Companies started choosing online techniques, such as database marketing, rather than limited list broker.
- 5. Progression Pt. 2 Digital marketing became more sophisticated in the 2000s and the 2010s, when the proliferation of devices' capable of accessing digital media led to sudden growth. Statistics produced in 2012 and 2013 showed that digital marketing was still growing. With the development of social media in the 2000s, such as LinkedIn, Facebook, YouTube and Twitter, consumers became highly dependent on digital electronics in daily lives.
- 6. Present Day Digital marketing trends for 2021 move towards automation and personalization. The tendencies are aiming at offering users super personalized content and to alleviate the pressure on marketers to do so thanks to automation tools powered by artificial intelligence.
- 7. Types of Digital Marketing Digital marketing can be broadly broken into 7 main categories including: Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
- 8. Philip Kotler Philip Kotler is known as the “father of digital marketing”. He is an American professor who has penned more than 60 marketing books and is praised for his efforts in establishing marketing as a field of academic.
- 9. “The 5 D’s” Digital marketing revolves around these 5Ds: digital devices, digital platforms, digital media, digital data, and digital technology.
- 10. Ways to Become a Digital Marketer Attend Networking Events Learn from Digital Marketing Brands and Entrepreneurs Connect with Like-Minded Individuals Find a Digital Marketing Internship Become a Member of a Professional Body Stay Up to Date on the State of Digital Marketing Practice Continuous Learning
- 11. Profession Responsibilities A digital marketer is responsible for ensuring that the website is easily found by the target audience. Optimizing website structure and content for search engines and/or the use of paid online advertising are two ways a digital marketer helps to drive relevant traffic to their website.
- 12. Benefits Increase Customer Loyalty with Frequent Communications. ... Engage the Customer at Every Buying Stage. ... Target the Right Audience. ... Generate a Consistent Lead Pipeline. ... Optimize and Obtain Better Conversion Rates. ... Accurately Measure All Results. ... Gain Brand Credibility.
- 13. Quotes in Conclusion “The best marketing doesn’t feel like marketing.” – Tom Fishburne “In the time it took you to read this sentence 20m emails have been sent.” – John Watton “It’s hard to find things that won’t sell online.” – Jeff Bezos “In the world of Internet Customer Service, it’s important to remember your competitor is only one mouse click away.” – Doug Warner