Marketing can help sales teams in several ways: 1. Centralizing social media profiles and ensuring they follow best practices to promote the brand. 2. Identifying new sales opportunities by monitoring industry trends like mergers or changes in the customer base. 3. Developing sales plays and storyboards to help guide customers through the buying process and providing relevant content. 4. Building a digital content library organized by customer persona and stage to allow sales to easily find relevant assets to share. 5. Analyzing customer content consumption to help sales prioritize key accounts that are actively engaged.