KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens (Jan ‘20), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: http://bit.ly/2SE4EFl

1. DIGITAL &
SOCIAL
MEDIA
STRATEGY
BMW Hellas

2. Overv iew
Our Agency
1.Campaign Overview, Objective & Target
2.Creative concept for your campaign
3.Action plan & timeline
5.Budget
for

3. Meet Our Team
3
STELLA MARKAKI
Project Manager
SOFIA FRAGKISTA
Advertising Strategist
DESPINA KAPINOU
Social Media Strategist
STAVROULA
KATSOULA
Social Media Strategist
VANGELIS
KAVADIAS
PR Specialist
ELENI VOUGIOUKLI
Content Strategist
IOANNA
SIDIROKASTRITI
Content Strategist

4. Campaign Target country
Greece
B M W C o r p o r a t e s o c i a l r e s p o n s i b i l i t y i n t h e
t i m e o f c o r o n o v a r i o u s
Campaign Target audience
Target audience 1: Men,Women 25-54, Customers
Target audience 2: Men,Women 25-54, Noncustomers
Interests/Behaviors
A typical customer of BMW is the one in the mid age (25-54), upper
class social group and high income. Customer is excelling in his/her
career, have a taste of aspirational products & values his own social
status, wants superiority, performance, reliability & quality.
Marketing objective
Create Awareness on BMW Corporate Social Responsibility campaign in
the time of coronarious
Time
3 months
April 1st – July 1st
Marketing Budget
Brand awareness:
€200.000 Spending + Agency Fee
#enjoysafety

5. Competition
5
#enjoysafetyAudi CSR Campaign

6. Creativ e con cept
#enjoysafety

7. Media Mix
#enjoysafety
SOCIAL MEDIA
Influencer
Premium
Display
ADVERTISING
TG:2
TG:1
+BMW SOCIAL MEDIA
Facebook
Instagram
Twitter

8. Media Mix
SOCIAL MEDIA ADS
Video Campaign
Facebook Feed
Youtube
Είσαι έτοιμος να ταξιδέψεις σε όλο τον κόσμο από την ασφάλεια του
σπιτιού σου; let’s #stayhome with BMW.
Μπες τώρα στη νέα εφαρμογή της BMW στο www.bmw.gr και
ταξίδεψε εικονικά σε 200 διαφορετικούς προορισμούς, οδηγώντας τη
δικη σου bmw, από το κινητό σου! #StayHomeBmw #BMWhellas
#StaySafe
+BMW SOCIAL MEDIA
#enjoysafety

9. Media Mix
SOCIAL MEDIA
Posts + Stories
Instagram Feed
+BMW SOCIAL MEDIA
#enjoysafety

10. Media Mix
#enjoysafety
BMW SOCIAL MEDIA: Posts, Video, Podcast

11. Media Mix
#enjoysafety
ADVERTISING
Influencer
Premium Display
- Protothema
- LIFO

12. APRIL
2 3
Facebook
Project Timeline
MAY JUNE
Instagram
Google Display
Premium Display
Youtube
Influencer
Own Media Ads
#enjoysafety

13. BUDG ET
Creatives/Productions, € 30,000
Media Spending, € 170,000
Agency Fee, € 15,000
Budget
Creatives/Productions Media Spending Agency Fee
MEDIA SPENDING €170.000
CREATIVES €30.000
TOTAL MEDIA + CREATIVES €200.000
Αgency Fee €15.000
Total: €215.0000
#enjoysafety
Facebook+Instagram 50,000€ 29%
Youtube 40,000€ 24%
Google Display 20,000€ 12%
Premium Display 40,000€ 24%
Influencer 20,000€ 12%
170,000€

14. #enjoysafety