Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.

1. www.skylikeagency.gr
Strategy and
Insight
Distribution
and Performance
Creative and
Production
Elevate Your Digital Horizon
Creativity
Results
Teamwork
Execution

2. www.skylikeagency.gr
Digital marketing
strategy for Disney+

3. 4
Creative
concept
3
6
Marketing
Brief
Tactics
Competitor
Research
Agenda
5
1 2
Content
Marketing
Social Media
Marketing
7 8
Advertising
strategy
9
Influencer
Marketing
10
Media Plan
11
Timeline
12
Budget
Email & Mobile
Marketing

4. Οικογένειες με παιδιά (35-54)
Teenagers (18-34)
Target Location: Ελλάδα
Target audience
Target audience
Marketing Brief

5. Conversions (online)
Marketing objectives
Marketing objectives
Budget
Budget
Media spending budget: €500.000
Timeline
Timeline
01.01.2024 - 31.12.2024
Marketing Brief

6. Netflix 91M
Netflixgr 154K
netflix.gr 3.421
Disney+ gr 5,9M
disneyplusgr 20K
disneyplusgr 398
Main Competitor Research

7. Advertising campaigns
Social media marketing
Email/mobile marketing
Influencer marketing
Digital Marketing Tactics
Brand Strategy
Content marketing

8. THE MAGIC OF GENERATIONS: UNITE WITH DISNEY+
CREATIVE CONCEPT

9. Content
Marketing

10. images
videos
‘coming soon’ shorts
video shorts
‘coming soon’ trailers
behind the scenes
special characters/scenes
carousels
stories
movies’ images
posts ‘coming soon’
‘behind the scenes’ reels
Q&As & polls
short videos
carousels
challenges
key movie characters
Social Media Marketing
Unite with Disney+
#unitewithdisney+

11. Ενδεικτικά
SoMe posts
#unitewithdisney+

12. Advertising Campaigns

13. Ενδεικτικά
Ads assets

14. Influencer Marketing

15. Χρήσιμο περιεχόμενο
Ενημέρωση για νέες προβολές
Content pillars Mobile
marketing:
Χρήσιμο περιεχόμενo
Ενημέρωση για νέες προβολές
Αποκλειστικές προσφορές
Content pillars email marketing-
newsletter:
Χρήση: Personalization, Visuals,
links σε στοχευμένες landing pages
Email & Mobile
marketing

16. Media plan

17. Influencers media plan

18. Ιαν - Μαρ
Απρ - Ιουν Οκτ - Δεκ
Ιουλ - Σεπ
Digital strategy timeline
All year round:
Meta & Google Display ads / Influencer marketing / Retargeting campaigns
Content Marketing
SoMe marketing
Remarketing campaigns
Influencer Β. Μιλλούση
Content Marketing
SoMe marketing
Remarketing campaigns
Influencer Δ. Μπάρκα
Content Marketing
SoMe marketing
Remarketing campaigns
Influencer Β. Κοβαλένκο
Content Marketing
SoMe marketing
Influencers Γ. Λιανός -
Ε. Πετρούνιας - Φ. Τσινόγλου

19. MEDIA
SPENDING
500.000€
PRODUCTION
100.000€
SERVICES
50.000€
TOTAL
BUDGET
650.000€
Total budget
Estimated Awareness
Reach: 55,5M
Impressions: 12,6M
Estimated traffic:
Landing page views: 100K
Estimated video:
Video views: 15M
Estimated conversions:
Reach: 3,6Μ
Link clicks:461Κ

20. Ioannis
Prinaris
@ioannis_prin
@elisavet_v
Find us:
@skylikeagency
Ioanna
Sintetou
@ioanna_s
Elisavet
Varvouni
Florentia
Kanaki
@florentia_k
Christina
Rodopoulou
@christina_r
Marketing Team

21. Elevate Your Digital Horizon
E: info@skylikeagency.gr
W: skylikeagency.gr
T: 210 6768694
Thank You
Let’s keep in touch