It's a digital marketing & sales planning for a renowned newspaper.

1. GITAL MARKETING & SALES PLANNIN
of

2. This presentation consists of 3 parts
General
Info
Analytics
e-ROI
Planning
PRESENTATION PLUG IN

3. Digital Platforms of Naya Diganta:
Dot Com
Facebook
Channel
To create:
Digital Sales Available
only in:
www.dailynayadiganta.
com
YouTubeChannel
G+Channel
LinkedinProfile

4. ANALYTICS
CHANNEL ANALYTICS

5. Channel :
www.dailynayadiganta.com
Global Rank:6,230
Rank in Bangladesh:25

6. Channel : FB/Daily Naya
Diganta
Daily Naya Diganta Fans by Country

7. DIGITAL
MARKETING/SALES PLANNIN

8. 7 PHASES TO BOOM IN DIGITAL MARKET
Marketing Channels Assessment
Client Journey Mapping/Sales
Process
Social Media & Thought
Leadership
Email, Events & PR
e-ROI Proposal
Inter into the every blood cell of
Society
Regular Digital Campaign

9. Phase - 01
Marketing Channel Assessment
We are to gather:
Web
analytics
Social
insight
Specialties
Digital
events
details
Package
allocation

10. Phase -
02
CLIENT
JOURNEY MAPPING

11. Client Journey Mapping includes:
Identify
the
potential
fields
Offer a
unique
service
Sketch clients’
business
outcome
Find out clients’
digital
communication
way
Know the
Customers’
Business goal
Introduce
e-ROI
Ensure
Brand Promise
Keep them
Affirmative
Research
the battle field
THE GOAL OF CLIENT JOURNEY MAPPING
To find an easy & effective answer why our
Customers should choose us above others.

12. EMAIL,
EVENTS, PR
Phase -
03

13. Email
Strategy:
SIGN UP FOR OUR NEWSLETTER
People want stories that matter to them
and content they can actually use.
People love to be part of something.
We’re not asking your permission to send
you emails.
We’re inviting you into our community.
Note: Invitation should be sent by attractive digital card
Tasks to do
To intensify P2P & B2B
relationship
Send
personal
mail
Create
email
Database
Send
invitation &
Information

14. DATABASE GROWTH
e-ROI MARKETING & SALES PLAN
WHY SHOULD WE FOCUS ON THIS?
Increase audience size for offer distribution and sales opportunities
 Opportunity to test effectiveness of new tactics and be up to date with TG
Fix a target & take a tour to that: (for example)
CURRENT DATABASE SIZE: 207
GROWTH GOALS
END OF 2015: 9,000
END OF 2016: 20,000

15. EVENT TO ORGANIZE
e-ROI MARKETING & SALES
PLAN
An award ceremony is to be arranged:
Award to give: Existing Clients/Corporate People
Event type : Lunch/Dinner Party with award giving ceremony
Event Objective:
Let them
know our
digital service
& e-ROI
Give them a
good time &
better
feelings
Relationship
Intensification
To inform our
success in
Digital
Platforms
NAYA DIGANTA MAY HAVE A GOAL OF
CREATING MEMORABLE EVENTS
Through hosting events, our focus on
unique, sharable experiences for our
Existing & probable clients will carry over
into our own physical space.
Naya Diganta has the opportunity to create
memorable events and build a local
reputation by going above and beyond in
our hospitality towards event guests.

16. PUBLIC RELATIONSHIP (PR)
e-ROI Marketing & Sales Plan
STEP 1:BEING
POSITIVE
ABOUT THE
CLIENT
STEP 2:
TRIGGERED
THANK YOU
EMAIL
STEP 3:
FOLLOW UP
PHONE CALL
STEP 4:
PERSONAL
EMAIL
STEP 5:
CAPABILITIES
PRESENTATION
Good relation with digital agency is also a part of P

17. Phase -
04
SOCIAL MEDIA & THOUGHT LEADER
At least the social
channels we should have:
• LinkedIn
• Facebook
• You Tube
• Google Plus
WHY LINKEDIN?
•Attract Business Clients
• Accelerate the Market Opportunities
• Generate New Leads & Fill Pipelines
• Shorter Sales Cycles
• Longer Client Lifecycles
• Get Found, Get Deals
• Create a Targeted Tribe/ Online Communities
• Maintain “Top of Mind Awareness”
• Be up to dated with Social Strategies
• Let the TG easily know about digital capabilities
• In fact, it is the largest professional network
WHY GOOGLE PLUS?
•To rank up in SEO
• To participate in different communities
• Google helps when a site get +1
• Every post on G+ is immediately indexed by Goog
• To get more web visitors

18. THOUGHT LEADERSHIP
THOUGHT LEADERSHIP IS TO BE APPLIED
IN SOCIAL CHANNELS BY POST USING THE FOLLOWING TOPICS:
Digital
statistics
infographics
Digital
Trends
article
Success
stories
Channel
infographics
Digital Tips
Digital
events info
Organize
online
digital
campaign
Inspiring
content
Corporate
trendy
article
e-ROI
related
posts
Digital Statistics infographics : 2 post in a week
Digital Trendy Article : 1 post per day
Success stories : 2 post per day
Channel Infographics : 3 post per day
Digital Tips : 1 post per day
e-ROI related tips : 3 posts per week
Digital campaign : 1 camp per month
Inspiring Content : 1 post per day
Corporate Trendy article : 3 posts per week

19. e-ROI / BUSINESS PROPOSAL
AN IMPRESSIVE BUSINESS PROPOSAL IS TO BE MADE THAT INCLUDES:
A short analysis on
Target Group of
the
Product/Service
Channel Scenario
of
www.dailynayadiga
nta.com
Consumer
Journey
Channel Analytics
Match Making
between the TG
& Channel visitor
Our offer
Specialties
Value added
Service
Business
outcome of the
client
Previous case
study report of
success
Phase -
05

20. Phase -
06
INTER INTO DIGITAL BLOOD CELL OF SOCIE
REGULAR CAMPAIGN IN DIGITAL PLATFORM
To enter into the digital blood cell of society, we have to arrange regular campaign. The CTA content should
and TG encouraging. A campaign is to hit a target group and another campaign to hit another target group o
For example:
Let’s classify the groups of a society first :
• Student/Youth
• Women
• Corporate People
• Men
• Digital Specialists
• Average
Based on TG, we are to make a proper campaign plan.
We have to build a festive in our dot com site and run the campaign
A campaign period should be 19/20 days.
Rest days of the month is for result and to announce the next camp

21. BUSINESS OUTCOME & OBJECTIVE OF CAM
• Always to be the ‘talk of the time’ in digital society.
• To know the TG type in advance and pitch our related clients for sponsor.
• People love festival and they appreciate them who arrange.
• Spread word of mouth.
• To have more classified visitors.
• To gather every part of society.
• Be the festive partner of Target Group.
• To gain social value.
• To rank up in SEO
• To increase digital trends in Bangladesh.
Creative campaign idea and effective management
can bring the e-Daily Naya Diganta to the top of the
Digital mind in BD.

22. Planned by:
Abu Jafor Siddique
Digital Marketing Executive
Daily Naya Diganta
THANK YOU