Mmark is a leading footwear brand in South India known for combining style and quality. However, its online presence is weak with few social media followers and an outdated website. Di Mark proposes a multi-phase digital marketing strategy to improve Mmark's online positioning and sales. The first phase focuses on optimizing Mmark's website and increasing its social media presence. Subsequent phases expand its online campaigns and integrate customer relationship management. Di Mark offers full service digital marketing solutions to help Mmark compete effectively online.

1. Online Presence Creation & Positioning Thought
Presented by:
Phone: +91 9008001926, +91 9746333628
www.dimark.in Email: contact@dimark.in
#KP 19/187A - 15, PKM Complex, Nr. IIM-K, Calicut,
Kerala, India - Pin: 673571
Behind Planeterium, Kuniyil Kavu, Kalathil Kunnu, Calicut,
Kerala, India – Pin: 673001
Di Mark
Integrated Marketing Services
GSTIN: 32ABQFA8157M1ZW
A division of: Ag Agnella Global LLP

2. Understanding the brand
Mmark, pioneers in PU Footwear segment, was introduced in the
market by 1982. The company henceforth has been in on the
forefront of combining function with style without compromising
on quality. Within a short span of time, Mmark was propelled into
the position of market leader in South India with a number of
successful brands to it’s credit.
Today Mmark guarantees finesse and perfect craftsmanship in both
casual and formal style of footwear with Polyurethane (PU ) soles.
It is the first company in South India to venture in to PU footwear
production. Harnessing cutting edge Italian technology within a
state-of-the-art production environment, Mmark delivers world
class footwear. With unmatched quality and style Mmark has
always been a step ahead in the market.
We are well represented across the south Indian market through all
leading footwear Retailers. Our wide network of reputed
distributors, work efficiently to keep the Retailers well stocked for
consumer acquisition/procurement.

3. The right communication platform mix
for the present marketing scenario
A Healthy Combination of
Traditional + Digital Marketing

4. Importance of being Online.
Due to rapid technical advancements in the communication
industry and penetration of digital devices, Digital Marketing
and E-Commerce is on the rise. The excessive cost of Marketing
Communication on traditional media like News Papers, TV,
Billboards etc also contributed to this.
Traditional media faces a decline because of several reasons.
Companies and Organizations across segments are now
embraced digital media as their peferred choice of
communication.

5. Be there
3.5 billion
Google searches are
conducted every day
Half of all product
searches in the world
begin on Google
5 Facebook accounts
are created
every second
30% of Facebook users
are aged 25 -34 years
149 million people
login to YouTube
every day
5 billion videos are
viewd online
each day
Whatsapp sends
60 billion texts every day
95 million photos
are uploaded daily on
Instagram
Most Instagram users
are between 18 to 29 years
of age

6. Where are our customers?
1.5 Billion
of them are on
Let’s be there.
1.5 Billion
of them are on
2 Billion
of them are on
1 Billion
of them are on
2 Billion
of them are on
2.6 Billion
of them are on

7. Digital Marketing is
Cost Effective Measurable Customer Focused

8. Bigger Players are already there.

9. Competition Analysis
Instagram
Facebook Facebook Shop
Active Facebook Shop
Active
Facebook Shop
Active
138,196 Followers
42,121 Followers
89,590 Followers
(Wlakaroo)
4,253 Followers
(Wlakaroo)
7,752,852 Followers
1,121 Followers
11,100 Followers
2,971 Followers
123,000 Followers
Google Search
Ecommerce Activated
Own Store Own Store Own Store
Activated Activated
About
8,320 results
(mmark footwear)
About
68,10,000
results
About
8,30,000
results
About
25,70,000
results

10. Presence on Google Search is weak
Social Media Presence is almost Nill
Website looks obselete and no Ecommerce Integreated
No presence on Online Market Places like Amazon or Flipkart
No Google Shopping integrated
No Facebook Shop integrated
Youtube and Linkedin shows no results
No Search Engine Optimization, Backlinks etc. found
CRM is not integreated to manage distributors professionally.
Observations

11. First Step:
A clearly defined marketing strategy.
A well defigned communication strategy is essential to take
advantage of the opportunities from both traditional and digital
marketing. Because in marketing, minor things matter most of the
time. We may have to develop some additional skills internally,
educate staff and reallign activities a bit when we add digital into our
marketing mix.
How to go forward

12. 2
A well crafted Positioning.
When we use digital platforms, we talk directly to end customers. We
aim to create demand though generating an emotional affinity to the
brand.
To go forward in this direction, we need a strong positining idea,
communication strategy, tone of voice, eye-catcing creatives and
followup.
How to go forward

13. Di Mark
Our Recommendations - Offline
Creative & Strategy Produce Creative materials and collaterals to start the communication
1. Do necessary photo shoots/ model contacts / stock image procurement
2. Generate segmental logos and other materials
3. Generate basic artworks - 3 -4 Nos. static
4. Generate adaptations to artworks, produce scripts and content
5. Execute basic Video productions for Commercials and Online platforms
6. Conduct necessary surveys and data collection exercises
7. Dispstick survey on the new look and feel (pre-market)
8. Finalize offline Media Plan
9. Finalize online Media Plan
10. Media Budget allocations and approvals
Platforms: Print, Outdoor, Radio, POP and Activation.
Period of execution: 1 year
What we offer:
Entire platform and domain management
Content creation, Media plan, charting, Folowups, updations and monthly reporting

14. Our Recommendations - Online
Phase 1 – (3 Months)
1
Make the company website more
contemporary and Ecommerce
ready : www. mmarkgroup.com
Website is the most important platform
where almost all brand awareness
searches end. To make the website
more Market-Ready, we suggest an
updation.
If the company has a well equipped IT
team, they can take up the
construction as per our directions.
Cost: Will be shared later
What we offer:
Creative Design and Construction
Mangement.
Third Party managment.
Fresh content creation.
New theme and look and feel based
on Wordpress CMS/HTML.
What MMark has to provide:
Product details and specifications.
Product images and model shoots.
Logos and other necessary inputs.
2
Increase the number of Facebook
followers to impressive level
Along with the content, people
normally look at the number of follow-
ers a Facebook page has. As MMark FB
page has low number of followers, we
initially have to go for a page promo-
tion campaign to increase the number
of followers.
Cost: Will be shared later
What we offer:
Third payments to Facebook for the
promotion period.
Creative charges for creating posts.
Entire promotion management,
including post creations,
conversation management,
engagement creation, database
management.
What MMark has to provide:
The FB Account Access.
Product images and model shoots.
Logos and other necessary inputs.
3
Increase the number of Instagram
followers to match competition
Along with Facebook, an instagram
promotion also suggested. This
improves customer attitude and help
improve interaction
Cost: Will be shared later
What we offer:
Third party payments to Instagram
during the promotion period.
Creative charges for creating posts
Entire promotion management,
including post creations, conversa-
tion management, engagement
creation, database management.
What MMark has to provide:
The Instagram Account Access
Product images and model shoots
Logos and other necessary inputs.
Total budget: Will be shared later
Period of execution: 3 months
Payment mode: 50% in advance
Balance in 2 equal instalments.
GST 18% will be extra.
Di Mark

15. Our Recommendations
Phase 2– (3 Months)
1
Run Google PPC campaign to
attract more traffic to website
Everyone search on Google for
every single information. We can
turn the enquiries into our
platforms through Google PPC
campaign.
Cost: Will be shared later
2
Social Media Management
Facebook & Instagram
Run initial Product Campaigns on
Facebook and Instagram
Cost: Will be shared later
3
Youtube
Open Youtube Channel and post
first set of videos- Prduct Promo-
tion, Testimonials, Fashion and
Manufacturing Process
Cost: Will be shared later
Period of execution: 3 months
Payment mode: Monthly payment - Beginning of every month
GST 18% will be extra
What we offer:
Entire platform and domain management
Content creation and posting
Media plan, charting, Folowups, updations and monthly reporting
Brand Management
4
Prepare Image banks, Domains
Databases of campaign feed-
backs; Email Lists make the brand
Digital Ready.
Integration of bulk mail services.
Cost: Will be shared later
5
Staff training if necessary
No Cost incurred. We do this as
part of our client servicing.
Cost: Will be shared later
Di Mark

16. Setup CRM to easity manage the distributors. Integrate Whatsapp or
similar messaging platform.
CRM platforms like Hubspot or Zoho helps us to manage the distributors easily. Every
activity of a customer journey can be recorded and managed easily on CRM
platfroms. Integrating a messaging system will help contact distributors easily.
What we offer:
Integration of the platform and training to the staff. Annual maintenance and
followup.
What MMark has to provide: Basic infrastructure and people.
Our Recommendations
Phase 3– (6 Months) Phase 4– (1 Year)
1
Brand Promotion Campaign 365 Degree Channels
2
New creatives and endorsements
3
Video Promotion through Youtube
4
Email and SMS campaign
5
Social Media regular posting on Facebook and
Instagram
6
Create presence on Linked-in, Pinterest and/or Twitter
1
Develop a healthy interaction between customer and
client on Social Media to increase brand image.
2
Start Ecommerce channels to develop direct sales
3
Create strong footprint on Youtube
4
Improvise website to make it update and dynamic
5
Get into Online Market Places like Amazon, Flipcart
etc.
Di Mark

17. Team
We are certified in: Qualified by:
Di Mark
V I N O D R A M A N A N D A N
S O O R A J R P
G o o g l e C e r t i fi e d D i g i t a l M a r k e t e r
C r e a t i v e D i r e c t o r | W r i t e r |
M u s i c & M e d i a E n t h u s i a s t
Google Ads
Display | Shopping | Video
H A N E E F A A P P A T T
M a r k e t i n g a n d e v e n t s s p e c i a l i s t
w o r k e d i n K e r a l a a n d C h e n n a i
S e n i o r A r t D i r e c t o r
w i t h 1 6 y e a r s o f
e x p e r i e n c e
S R E E H A R I
S U D H A K A R A N
S e n i o r A r t D i r e c t o r ( B F A )
U I - U X - B A N G A L O R E
S A N T H O S H
K U M A R
C r e a t i v e L e a d
E x - O g i l v y
D E E P A K
P I N N A N A T H
A r t D i r e c t o r ( B F A )
3 D / 2 D - D U B A I
S A J A N S S
M a r k e t i n g -
A B U D H A B I

18. Major brands handled by us
before incorporating DiMark:
Our Partners & Associates:
Bangalore

19. In association with our Partners we can offer
360° INTEGRATED SOLUTIONS
We design, plan and buy across the entire media landscape,
integrating digital with traditional media to help you engage
your best customers on the most relevant platforms.
Strategy & Consulting
Digital Asset Management
Influencer Marketing
Brand Ambassadors and Endorsements
Reputation Management
Digital Consulting
Long & short term marketing strategies
Study, Survey and Research
Media Planning and Negotiations
E Business Management & CRM
Fresh concepts
Customer Experience
& Design
Branding – Identities and personality
Brand positioning and strategy
Social media management
Packaging – Research and Design
Digital Marketing Posts – Static & video
Social Media Posts – Static & Video
Commercials & Corporate films
Google Ads PPC- Search
Google Ads Display
Google Ads- Android
Search Engine Optimization
Whatsapp business and marketing
SMS & Email marketing
Content marketing
Video & photography
Case studies
Blog/Website Content
Enterprise Solutions
Capital Investment Solutions
Objective Setting for companies
International Fund Raising Drives
Alliances & Partners
Expansion, reach & ROI
Marketing Finance Consulting
Data, Design & Development
Website & E-commerce Portals
Android and IOS Apps
WordPress Quick sites
UX and UI
Search Engines
Social Media Channels
Print, OOH & Activations
Mobile, Radio & TVCs
Keyword management
Innovation & Executions
Events
Trade Expos and Exhibitions
Brands launch strategy & campaign
PR across digital & traditional Media
Training and MICE
Di Mark

20. Thank you so much.
Looking forward to associating with you.
Phone: +91 9008001926, +91 9746333628
www.dimark.in Email: contact@dimark.in
#KP 19/187A - 15, PKM Complex, Nr. IIM-K, Calicut,
Kerala, India - Pin: 673571
Behind Planeterium, Kuniyil Kavu, Kalathil Kunnu, Calicut,
Kerala, India – Pin: 673001
Di Mark
Integrated Marketing Services
GSTIN: 32ABQFA8157M1ZW
A division of: Ag Agnella Global LLP