The document discusses the evolving landscape of consumer connectivity and digital marketing, emphasizing the importance of social media and a comprehensive digital strategy. It highlights how trust in recommendations and the surge in mobile device usage influence marketing effectiveness. It stresses that a company's website is not a destination but part of a broader strategy and encourages leveraging multiple digital channels to enhance customer engagement.

1. How
businesses
connect
in the connected
consumer world

2. about me: ramsey mohsen
Director of Social Media at DEG
National speaker regarding Digital Marketing/Social Media
Over 6.5+ million views on YouTube
Co-founder of the Travel Channel featured „Ugly Christmas
Sweater Party‟ (fundraiser)
Named one of Ingrams Magazine‟s “Twenty In Their Twenties”

3. Founded in 1999 in Overland Park, KS
110+ associates, strategists, designers
& developers
Trusted partner and significant work
for global brands

4. `

6. How
businesses
connect
in the connected
consumer world

8. TV/LIVING
#IWCA | @rm | DEGdigital.com

9. #IWCA | @rm | DEGdigital.com

12.  92% of people trust recommendations from friends, family, and strangers
above any form of advertising. - Nielsen Study

14. the customer journey is evolving

16. http://briansolis.posterous.com/infographic-generation-y-and-facebook

18. mobile adoption is huge
1.2 billion apps were downloaded in the last week of
December.
Google confirmed that more than 3.7 million Android
devices were activated over the Christmas weekend.
6.8 million new iOS and Android devices activated on
Christmas Day alone, 353% increase. On Christmas
Day alone, people downloaded an estimated 10 million
apps per hour.
73% of men, 63% of women don‟t go 1 hour without
checking their phone.
#IWCA | @rm | DEGdigital.com

19. what does this mean for marketers?

20. Your website isn’t
a destination.
Get over yourself.

21. “ 64% of the top 25 CPG
brands averaged less
than 100,000 visitors
per month to their
websites.
- Emarketer, Accenture, ComScore study
”

22. YouTube is the #2
search engine in the
world. 4 billion+ hours
viewed per month.
- ComScore

23. Twitter has 500 million+
active users. 50% log in
to Twitter each day.
- Twitter.com

24. Facebook has 1 billion+
users. 50% login once a
day. 50% use a
smartphone.
- Facebook.com

25. Average person has 130 friends:
(8,000 >> 1,000,000) = 51% more likely to buy
362% more likely to visit Southwest.com
“friends of friends” = 165% are more likely to
go to your .COM
“The power of friends” + Ads
68% likely to remember the Ad
x4 increase purchase intent

26. significant increase in the number of channels:
#IWCA | @rm | DEGdigital.com

28. your website is not good enough.
It‟s not a destination.
A website is 1 component of a larger digital
strategy.
You must have “outposts” for discovery.
All roads lead back to your website.
#IWCA | @rm | DEGdigital.com

29. You need to have a digital strategy.
All the digital channels should support each other.
Website
Google Search
Email
Facebook
YouTube
Twitter
#IWCA | @rm | DEGdigital.com

30. why does social media work?

31. Ambient Intimacy

32. What is the ROI of your mom?

33. Social media is not new.
It is over 15 years old.

34. social media is not just for kids.
Social Networking Penetration Among Worldwide Demographic Groups
Source: comScore Media Metrix, Worldwide
#IWCA | @rm | DEGdigital.com

35. regardless of age, people are connecting…
Percentage of consumers with accounts on social sites:
http://briansolis.posterous.com/infographic-generation-y-and-facebook
#IWCA | @rm | DEGdigital.com

39. blogging case study: blogs.indium.com
Engineers who blog
Use buyer oriented words
6 months of blogging
resulted in a 600%
increase in lead-gen.
Examples:
“Wave Solder Flux Deactivation
Temperatures Explained”
“Using Integrated Preforms for
Solder Fortification”
#IWCA | @rm | DEGdigital.com

41. online technical documentation is the new sales.
“Some offline marketing or advertising
message might have gotten our attention. We
want to check up. We want to verify. We want
detail. We want facts. Particularly for
technical, complex products, we want to know
what happens AFTER we buy this thing.”
- Gerry McGovern
#IWCA | @rm | DEGdigital.com

42. [this is the slide before the video]

44. Are you asking your customers to…
Write a Yelp review?
Write a LinkedIn review?
Like you on Facebook?
etc.

45. Before I call my clients or send them
an email, I check their Facebook
updates or Twitter feed.

46. what can social media do?
Free tools make it relatively inexpensive way to
generate leads and increase brand awareness
Fast-paced form of communication for free, instant
feedback on your product
Show your customers you care by quickly
responding to their ideas and concerns
Follow your competitors helps you stay on top of
the industry and keep your product up-to-date
#IWCA | @rm | DEGdigital.com

47. there is no such thing as a [Facebook] strategy.
“The goal is not to be good at social media. The goal is to be
good at business because of social media.” – Jay Baer
http://www.convinceandconvert.com/social-media-strategy/is-social-media-strategy-required-or-redundant/ #IWCA | @rm | DEGdigital.com

48. “ Social media marketing
is not easy. At its core,
you’re trying to market
to audiences that
broadly do not wish to
”
be marketed to.
- Jason Falls

49. Social Photos App: Frametastic

50. Free Social Scheduling tool: http://bufferapp.com

51. “ It takes more than a
presence in new
channels to improve
customer experiences
and relationships.
- Brian Solis
”

52. REMEMBER!
You can not solely rely on social media.
It can extend and facilitate…
but it doesn’t replace.

53. Thank you. Questions?
www.degdigital.com
www.ramseymohsen.com
@rm on Twitter

54. Facebook sucks if your friends suck.

55. The feeds. They are different.

56. Thank you. Questions?
www.degdigital.com
www.ramseymohsen.com
@rm on Twitter