KnowCrunch graduates of the Professional Diploma in Digital & Social Media in Athens (Sep. ‘20), worked for a few hours and presented a complete digital & social media marketing strategy for a brand. Learn more about this awesome course: https://bit.ly/2XT7dFU

1. Digital and Social
Media Strategy for
BMW Hellas
The Blue Chameleon Agency
Digital Marketing Services Ltd, Athens

2. The team behind
• Marina Barka
• Katerina Ntaropoulou
• Sotiria Zamanou
• Christina Kormazou
• Dimitra Giatsi
• Eri Koraka
• Eleni Giamakidou

3. Agenda
• Buyer persona / Competition
• Creative concept
• Actions’ timeline
• Facebook & Instagram ads
• Indicative content
• Indicative social media marketing
• Budget summary

4. Buyer persona / Competition
Buyer Persona
• Men & Women 25-54, Greece, BMW Customers
• Men & Women 25-54, Greece, Non – Customers /
Potential Customers
• Interests: cars, driving, news and Media, Finance >
Financial Planning and Management
Competition
• Mercedes

5. Creative concept
Η Ελλάδα στο σπίτι σας με τη BMW
Landing page banner – Branded website page #hashtags
#BMWuslater
#safetravelsBMW
#virtualBMW
#BMWdrivefromhome
Tour with a BWM car of your choice, all around Greece!

6. Actions’ timeline
Action January 2021 February 2021 March 2021
Facebook posts & stories
(Daily basis)
Instagram posts & stories
(Daily basis)
Instagram contest
(1 month)
Youtube How-to Videos
(Ongoing for 3 months)
Twitter & Facebook live marketing
(Ongoing for 3 months)
Facebook & Instagram Ads
(Ongoing for 3 months)
Video Ads – Youtube
(Ongoing for 3 months)
3 Advertorials on 3 websites
Weekly Podcast
Weekly Blogposts

7. Facebook & Instagram ads
• Carousel Ads
• Static Ads
• Video Ads

8. Indicative content
Podcast (Press play) Advertorial
Explainer video (Press play)

9. Indicative social media marketing
Educative video posts FACEBOOK (press play)
Instagram contest
Win a free ride with your favorite influencer!

10. Indicative social media marketing
Twitter live marketing
(keyword ταξίδι)

11. Budget summary
Αμοιβή agency: 30.000 €
Production cost: 15.000 €

12. Thank you!