2. Target Audience
Big Idea
Key Performance Indicators
Tools and Tactics
Attract: Strangers
Convert: Strangers to shoppers
Close: Shoppers to customers
Satisfy: Customers to be regular customers
Budget
Summary
3. Families
People that have cars and are living in neighborhood
areas
Students who are living in University apartments
People who are looking to cook
People who are in need to do grocery shopping
4. Good locations for the store to set-up
Search Engine Optimization
Digital Marketing
Inbound Marketing
Social Media
Google Analytics
Pay Per Clicks
Increase awareness of Kroger’s products and special
promotions
5. Getting the location that involves a lot of people
around the area.
Set up good public relations.
Awareness of other big grocery stores’ promotions and
deals.
Be up to date with seasonal favorites.
6. As a gigantic corporation based around selling groceries through large
grocery stores, Kroger’s will want to keep good public relations with
nearby business areas.
Inbound Marketing through Search Engine Websites such as Google
and other newsfeed websites such as Buzzfeed and advertisements
through radio stations as well as other forms of inbound marketing
such as emails will be necessary.
Search Engine Optimization and buying keywords and paying for
banners will be incredibly necessary in order to increase search results
for Kroger’s to come up quicker in search results.
Online Public Relations through the use of Twitter pages and Facebook
pages are necessary.
Make Facebook and Twitter Pages and let people know of the
promotions as well as deals.
Reply back to some of the online followers’ concerns and views in order
to establish online public relations as well as gain more customers.
7. Main Techniques: SEO, Google Analytics, Social Media, Digital PR, Inbound
Marketing
Attract
Through Social Media, Keywords and SEO
Inbound Marketing advertisement such as through Radio and Youtube
advertisements.
Tell them of how fresh Kroger’s products are compared to those of their
competition.
Use of Social Media and Digital PR in Instagram and blogs to post up
pictures of fresh Kroger products and promotions.
Make sure to use Google analytics for statistical information and the web
traffic
8. Main Techniques: Digital PR, Inbound Marketing,
Search Engine Websites
Convert
Reveal nearby locations of Kroger’s so that people will
visit through the use of Google maps and such.
Emphasize location on the digital marketing
Let people know of special promotions through Online
PR for conveniences
9. Main Techniques: Inbound Marketing, Digital PR
Inbound Marketing techniques that involve sending
people specific information such as emails and
coupons will be extremely important.
Close
Convert them to customers by sending them emails, and
special coupons so they will come back more and more.
10. Main Technique: Digital PR
Satisfy
Give loyal customers special promotions and deals
through membership cards and etc, and these regular
customers will in turn be a product of your
advertisements and marketing by being advertisers
themselves by bringing their friends, families, and
others to shop at Kroger’s as well.
Give specific shout-outs once in a while on Digital PR
sites such as Facebook and Twitter which will in turn
bring in more people.
Do a forum such as the “customer of the month” on
11. $3,000,000,000 in 12 months just on Digital Marketing
$1,500,000,000-Inbound Marketing
Digital PR, Social Media, Blogs posters, Online business
partners, Advertisements, Newsfeed Websites
$750,000,000-SEO, banners, adwords, keywords
Spend money on these so that advertisements for Kroger will
appear before contents of other companies
$750,000,000-Emails, Mobiles, Radios and Consultant
fees
In order to draw in more and more customers through the
Attract, Convert, Close, and Satisfy Method.
12. Audience
• People who are living
in areas that have
neighborhoods and
people who are in need
of grocery shopping
• People who are looking
to cook and save
money on groceries.
Big Idea
• Attract
• Convert
• Close
• Satisfy
Goal
• Increase sales numbers
• Become a bigger
company overall and
make more revenue
than the year before
