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Digital
Marketing
Strategy
Social DOT.
About us
We are a Digital Marketing Agency based in Athens.
• A group of 9 creative individuals trying to find
new innovative ways to promote your brand to
wider audiences.
• We take your success very seriously and it
would be an honor just to be a dot of help in
your business journey.
Social DOT.
About us
Social DOT.
Maria Strouzou
Social Media Manager
Antigoni Syrrou
Art Director
Content Creator
Social Media Ads
Specialist
Lemonia Mami
Digital Marketing Strategist
Anna Voutsina
Content Manager
Vasilis Papakonstantinou
Copywriter
Content Creator
Christos Andreopoulos
CFO
Andreas Georgiades
Strategy Coordinator
Menia Rapti
Nikoletta Gkeka
Influencer Manager
2.The Brief
3.Our Research
4.Creative Concept & Strategy
6.Social Media Marketing
5.Content Marketing
7.Email Marketing
8.Advertising Campaigns
9.Influencer Media Plan
11.Advertising Media Plan
10.Influencer Marketing
12.Timeline
13.Total Budget
Table of Contents
1.About us
Social DOT.
14.Thank You
Brief
Target audience
• Gourmet Foodie
• 25-54
Interests
• Gourmet Cooking
• Explore New Cuisines
Behaviours
• Seeks high-quality, unique ingredients for cooking
• Engages with Brands that offer exclusive products,
cooking classes and culinary events
Social DOT.
Robert
Karen
Brief
Social DOT.
Goal
Increase Brand Awareness
Commitment to:
• Sustainability
• Community
• Quality
Jan - Dec 2025
Budget
• Media Spending Budget: €1M
• Production Budget : €400K
Social DOT.
Our Research
Website Traffic - Feb 2024
Total Visits
6M
Avg. Visit Duration
00:04:13
Bounce Rate
49.56%
Total Visits
214.2K
Avg. Visit Duration
00:00:36
Bounce Rate
65.81%
Other Visited Website: bbcgoodfood.com
Keywords by Traffic Share
Social DOT.
Our Research
34.54%
1.2%
0.8%
31.6%
12.61%
Social Media Traffic to
wholefoodsmarket.co.uk
Most Used Social Platforms
Creative Concept & Strategy
“FROM OUR FARM TO YOUR TABLE”
#WholeFoodsWholeLife
Social DOT.
Creative Concept & Strategy
Social DOT.
Social DOT.
Content Marketing
1. Infographics 2. E-book
Social DOT.
Content Marketing
3. Podcast 4. Articles
Social DOT.
Social Media Marketing
Social DOT.
Social Media Marketing
Drink, Smile, Repeat
What type of smoothie are you?
Show us with your own video,
including hashtag
#WholeFoodsSmoothie
Social DOT.
Email Marketing
1.Newsletter E-book 2.Newsletter Worldwide Cuisines
Advertising Campaign
UpgradeYourPantry
High-qualityspicesandexoticingredients
• Premium Display
• Google Display
Social DOT.
Advertising Campaign
Social DOT.
• YouTube
Advertising Campaign
Social DOT.
• META (Facebook, Instagram)
• TikTok
Social DOT.
Influencer Media Plan
Influencer Marketing
Social DOT.
foodjunkie_uk
boredoflunch_
Social DOT.
Advertising Media Plan
Social DOT.
Timeline
Jan
Feb
Mar
Nov
Oct De
c
Content Marketing
Influencer Marketing - Jamie Oliver
Social Media Marketing
Content Marketing
Advertising Campaign
Advertising Campaign
Email Marketing
Influencer Marketing - boredoflunch
Advertising Campaign
Advertising Campaign
Content Marketing
Social Media Marketing
Email Marketing
Social Media Marketing
Advertising Campaign
Social DOT.
Total Budget
MEDIA SPENDING PRODUCTION FEES MANAGEMENT FEES
+ + TOTAL COST
=
ESTIMATIONS
€ 1.01Μ € 401K € 100K € 1.5M
Total impressions: 241,473,298
Total views: 15.333.333
Thank you
visit us: socialdot.gr

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A complete digital marketing strategy presentation for Whole Foods Market UK