Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Jan '24), worked for three months and presented a complete digital & social media marketing strategy for Whole Foods Market UK.

1. Digital
Marketing
Strategy
Social DOT.

2. About us
We are a Digital Marketing Agency based in Athens.
• A group of 9 creative individuals trying to find
new innovative ways to promote your brand to
wider audiences.
• We take your success very seriously and it
would be an honor just to be a dot of help in
your business journey.
Social DOT.

3. About us
Social DOT.
Maria Strouzou
Social Media Manager
Antigoni Syrrou
Art Director
Content Creator
Social Media Ads
Specialist
Lemonia Mami
Digital Marketing Strategist
Anna Voutsina
Content Manager
Vasilis Papakonstantinou
Copywriter
Content Creator
Christos Andreopoulos
CFO
Andreas Georgiades
Strategy Coordinator
Menia Rapti
Nikoletta Gkeka
Influencer Manager

4. 2.The Brief
3.Our Research
4.Creative Concept & Strategy
6.Social Media Marketing
5.Content Marketing
7.Email Marketing
8.Advertising Campaigns
9.Influencer Media Plan
11.Advertising Media Plan
10.Influencer Marketing
12.Timeline
13.Total Budget
Table of Contents
1.About us
Social DOT.
14.Thank You

5. Brief
Target audience
• Gourmet Foodie
• 25-54
Interests
• Gourmet Cooking
• Explore New Cuisines
Behaviours
• Seeks high-quality, unique ingredients for cooking
• Engages with Brands that offer exclusive products,
cooking classes and culinary events
Social DOT.
Robert
Karen

6. Brief
Social DOT.
Goal
Increase Brand Awareness
Commitment to:
• Sustainability
• Community
• Quality
Jan - Dec 2025
Budget
• Media Spending Budget: €1M
• Production Budget : €400K

7. Social DOT.
Our Research
Website Traffic - Feb 2024
Total Visits
6M
Avg. Visit Duration
00:04:13
Bounce Rate
49.56%
Total Visits
214.2K
Avg. Visit Duration
00:00:36
Bounce Rate
65.81%
Other Visited Website: bbcgoodfood.com
Keywords by Traffic Share

8. Social DOT.
Our Research
34.54%
1.2%
0.8%
31.6%
12.61%
Social Media Traffic to
wholefoodsmarket.co.uk
Most Used Social Platforms

9. Creative Concept & Strategy
“FROM OUR FARM TO YOUR TABLE”
#WholeFoodsWholeLife
Social DOT.

10. Creative Concept & Strategy
Social DOT.

11. Social DOT.
Content Marketing
1. Infographics 2. E-book

12. Social DOT.
Content Marketing
3. Podcast 4. Articles

13. Social DOT.
Social Media Marketing

14. Social DOT.
Social Media Marketing
Drink, Smile, Repeat
What type of smoothie are you?
Show us with your own video,
including hashtag
#WholeFoodsSmoothie

15. Social DOT.
Email Marketing
1.Newsletter E-book 2.Newsletter Worldwide Cuisines

16. Advertising Campaign
UpgradeYourPantry
High-qualityspicesandexoticingredients
• Premium Display
• Google Display
Social DOT.

17. Advertising Campaign
Social DOT.
• YouTube

18. Advertising Campaign
Social DOT.
• META (Facebook, Instagram)
• TikTok

19. Social DOT.
Influencer Media Plan

20. Influencer Marketing
Social DOT.
foodjunkie_uk
boredoflunch_

21. Social DOT.
Advertising Media Plan

22. Social DOT.
Timeline
Jan
Feb
Mar
Nov
Oct De
c
Content Marketing
Influencer Marketing - Jamie Oliver
Social Media Marketing
Content Marketing
Advertising Campaign
Advertising Campaign
Email Marketing
Influencer Marketing - boredoflunch
Advertising Campaign
Advertising Campaign
Content Marketing
Social Media Marketing
Email Marketing
Social Media Marketing
Advertising Campaign

23. Social DOT.
Total Budget
MEDIA SPENDING PRODUCTION FEES MANAGEMENT FEES
+ + TOTAL COST
=
ESTIMATIONS
€ 1.01Μ € 401K € 100K € 1.5M
Total impressions: 241,473,298
Total views: 15.333.333

24. Thank you
visit us: socialdot.gr