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A complete digital marketing strategy presentation for Disney+.

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Knowcrunch
Knowcrunch

Knowcrunch graduates of the Masterclass in Digital & Social Media in Athens (Sep '23), worked for three months and presented a complete digital & social media marketing strategy for Disney+.

Education
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Who's Working ? Petros Kaltsis Christina Anagnostopoulou Angeliki Papageorgiou Kali Georgopoulou Andromachi Gati George Spyropoulos Find Us Contact Us digitaldogs.g r info@digitaldogs.com Panelinion 17 - Marousi +30 210 5478 211
BRIEF Brand: Disney Plus (streaming service) Facebook.com/DisneyPlusGR Instagram.com/disneyplusgr Tiktok.com/@disneyplusgr Ελλάδα, Teenagers (18-34) Disney+ offers original movies and TV shows (Disney, Marvel, Star wars, Pixar) for teenagers. Ελλάδα, Οικογένειες (35-54) με παιδιά Disney+ offers movies and TV shows (Disney, Marvel, Star wars, Pixar) that are family & children friendly.) JAN - DEC Budget : 500.000€
Google Ads Meta Ads Tik Tok Ads
Creative Concept Key Message : “Σε κάθε στιγμή μαζί σου”. Hashtag: #SeKatheStigmiMaziSo u
Social Media Content Σε κάθε στιγμή μαζί σου! DinseyPlus Jan 5 . 4 min 30 sec Είσαι τύπος που ψάχνει τα πάντα ; Μάθε περισσότερα για το back story της...
Ad Creatives
Influencer Marketing
Influencer Marketing
Email & Mobile Marketing • Ενημερώσεις για Νέες Κυκλοφορίες • Ειδικές Προσφορές και Έκπτωση Συνδρομής • Προσωποποιημένες Προτάσεις
Budge t
Influencer Budget
Total Budget MEDIA 500K PRODUCTION 100K FEES 75K TOTAL 675k Estimated Awareness Impressions Views 78M 3M Estimated Conversions Clicks 9M 1,5M Impressions
Timeline Neverlander TikTok Influencer Google Display Remarking MAR - APRIL JAN - FEB MAY - JUN JUL - AUG SEP - OCT NOE - DEC E-mail Marketing Google Search Ads Aggeliki Daliani TikTok & Instagram Influencer GOOGLE CAMPAIGNS TikTok Traffic Ads Remarketing Youtube Ads TikTok & Meta Traffic Ads Google Search Ads iMikriOllandeza TikTok, Instagram & YouTube Influencer Content Marketing Social Media Marketing Unboxholics Meta, TikTok & YouTube Ambassador Meta Awareness Campaign Google Display Ads Tomandchill TikTok Influencer YouTube Ads Meta Traffic Ads Remarketing
Thank You!

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