SlideShare a Scribd company logo
www.marketing.co.id/seminarbanking 
PROPOSAL
www.marketing.co.id/seminarbanking 
OVERVIEW 
How to Win Market 
through Digital Marketing: 
The Best Digital Marketing Cases in the 
World 
Digital Marketing & Social Media Conference tahun ini 
membahas implementasi digital marketing pada berbagai 
industri. Menghadirkan pakar-pakar digital marketing 
dunia yang akan menyajikan the best award winning cases 
di dunia. 
Para pakar akan membahas secara detail kisah sukses 
brand-brand dunia, strategi yang dibangun dan key success 
point apa yang membuat mereka berhasil?
www.marketing.co.id/seminarbanking 
TOPIK 
What do you learn in top award winning 
cases: 
Indonesia Marketing Summit with special guest “Peter Fisk” is 
presented to companies who need to know: 
1. Creating emotional touch in digital marketing. 
2. Using innovative digital platform to build relationship with customers. 
3. Using endorser to perform brand in digital marketing. 
4. Creating experience of product using digital marketing. 
5. Promoting seasonal campaign. 
6. Making a viral launch campaign. 
7. Powerful digital marketing for B to B (Business to Business).
www.marketing.co.id/seminarbanking 
TOPIK 
Mengapa ANDA Harus Hadir di 
Event ini? 
1. Memanfaatkan digital channel; mobile, internet, 
social media, applications, dll. 
2. Menyusun target dan sasaran digital marketing 
campaign. 
3. Menciptakan content yang kreatif dan sesuai 
dengan target market. 
4. Mengaktivasi digital marketing campaign. 
5. Mengukur keberhasilan digital marketing.
www.marketing.co.id/seminarbanking 
PESERTA 
200-300 participants: CMOs, VPs, GMs, Directors 
and Heads of Marketing, Heads of Digital 
Marketing, Marketing Communications, Corporate 
Communications, Brand Managers, Digital 
Marketing Team, Business Owners and Business 
People who are interested in using digital 
marketing.
www.marketing.co.id/seminarbanking 
TANGGAL & TEMPAT 
Venue : Hotel Mulia, Jakarta 
Date : 26 November 2014 
Time : 09:00 – 17:00 WIB
www.marketing.co.id/seminarbanking 
SPEAKERS 
MARK TUNGATE is a 
British journalist based 
in Paris. Mark is the 
author of six books about 
branding and marketing, 
including the bestselling 
Adland: A Global History 
of Advertising, Luxury 
World: The Past, Present 
and Future of Luxury 
Brands and Branded 
Beauty: How Marketing 
Changed the Way We 
Look. His articles have 
appeared in publications 
ranging from Campaign 
and Advertising Age to 
the Financial Times. He 
also has a weekly column 
in the French advertising 
journal Stratégies. 
MERVYN TEN DAM. 
After 9 years of leading 
the creative team at Lbi/ 
Lost Boys Amsterdam, he 
founded ACHTUNG! 
Inspired by the energy of 
the Swedish ‘digital’ 
revolution where the likes 
of North Kingdom and B-Reel 
showed how good 
interactive could get. 
During the past 7 years of 
the work of ACHTUNG! 
received more than 70 
national and international 
Awards. Made possible by 
a strange selection of local 
and international 
creative, producers and a 
few really smart guys. 
HANDO SINISALU is 
marketing journalist, 
researcher, conference 
speaker and producer. He 
is the founder and CEO of 
Best Marketing 
International, the leading 
marketing conferences 
producer in Europe. 
Hando collects and 
analyses digital marketing 
case studies, he is producer 
of The Best of Global 
Digital Marketing Show 
and editor of IAB Europe´s 
Digital Advertising 
Yearbook DAY 2013. 
GUEST SPEAKERS: TWITTER & ADATRIX
www.marketing.co.id/seminarbanking 
PROMOSI 
1. Website www.event.marketing.co.id 
2. Display Ads at Majalah Marketing 
3. Display Ads at Majalah Youth Marketers 
4. Social Media (Facebook, Twitter, LinkedIn) 
5. Banner on Portal Marketing.co.id 
6. Brosur 
7. Email Blast
www.marketing.co.id/seminarbanking 
1. Placement Logo di Backdrop & screen 
2. Booth (2 x 1 m) 
3. MC announcement sebanyak 3 kali 
4. Peserta sebanyak 7 orang
www.marketing.co.id/seminarbanking 
1. Placement Logo di Backdrop & screen 
2. Booth (2 x 1 m) 
3. MC announcement sebanyak 3 kali 
4. Peserta sebanyak 2 orang
www.marketing.co.id/seminarbanking 
1. Placement Logo di Backdrop & screen 
2. Booth (2 x 1 m) 
3. MC announcement sebanyak 3 kali
www.marketing.co.id/seminarbanking 
LAYOUT BOOTH
www.marketing.co.id/seminarbanking 
HUBUNGI KAMI 
Sponsorship: 
Mirandha/Mayer 
Phone. (021) 2878-0707 
Fax. 021 4585 7039 
Email: seminar@marketing.co.id 
www.event.marketing.co.id

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Proposal Digital Marketing & Social Media Conference 2014

  • 2. www.marketing.co.id/seminarbanking OVERVIEW How to Win Market through Digital Marketing: The Best Digital Marketing Cases in the World Digital Marketing & Social Media Conference tahun ini membahas implementasi digital marketing pada berbagai industri. Menghadirkan pakar-pakar digital marketing dunia yang akan menyajikan the best award winning cases di dunia. Para pakar akan membahas secara detail kisah sukses brand-brand dunia, strategi yang dibangun dan key success point apa yang membuat mereka berhasil?
  • 3. www.marketing.co.id/seminarbanking TOPIK What do you learn in top award winning cases: Indonesia Marketing Summit with special guest “Peter Fisk” is presented to companies who need to know: 1. Creating emotional touch in digital marketing. 2. Using innovative digital platform to build relationship with customers. 3. Using endorser to perform brand in digital marketing. 4. Creating experience of product using digital marketing. 5. Promoting seasonal campaign. 6. Making a viral launch campaign. 7. Powerful digital marketing for B to B (Business to Business).
  • 4. www.marketing.co.id/seminarbanking TOPIK Mengapa ANDA Harus Hadir di Event ini? 1. Memanfaatkan digital channel; mobile, internet, social media, applications, dll. 2. Menyusun target dan sasaran digital marketing campaign. 3. Menciptakan content yang kreatif dan sesuai dengan target market. 4. Mengaktivasi digital marketing campaign. 5. Mengukur keberhasilan digital marketing.
  • 5. www.marketing.co.id/seminarbanking PESERTA 200-300 participants: CMOs, VPs, GMs, Directors and Heads of Marketing, Heads of Digital Marketing, Marketing Communications, Corporate Communications, Brand Managers, Digital Marketing Team, Business Owners and Business People who are interested in using digital marketing.
  • 6. www.marketing.co.id/seminarbanking TANGGAL & TEMPAT Venue : Hotel Mulia, Jakarta Date : 26 November 2014 Time : 09:00 – 17:00 WIB
  • 7. www.marketing.co.id/seminarbanking SPEAKERS MARK TUNGATE is a British journalist based in Paris. Mark is the author of six books about branding and marketing, including the bestselling Adland: A Global History of Advertising, Luxury World: The Past, Present and Future of Luxury Brands and Branded Beauty: How Marketing Changed the Way We Look. His articles have appeared in publications ranging from Campaign and Advertising Age to the Financial Times. He also has a weekly column in the French advertising journal Stratégies. MERVYN TEN DAM. After 9 years of leading the creative team at Lbi/ Lost Boys Amsterdam, he founded ACHTUNG! Inspired by the energy of the Swedish ‘digital’ revolution where the likes of North Kingdom and B-Reel showed how good interactive could get. During the past 7 years of the work of ACHTUNG! received more than 70 national and international Awards. Made possible by a strange selection of local and international creative, producers and a few really smart guys. HANDO SINISALU is marketing journalist, researcher, conference speaker and producer. He is the founder and CEO of Best Marketing International, the leading marketing conferences producer in Europe. Hando collects and analyses digital marketing case studies, he is producer of The Best of Global Digital Marketing Show and editor of IAB Europe´s Digital Advertising Yearbook DAY 2013. GUEST SPEAKERS: TWITTER & ADATRIX
  • 8. www.marketing.co.id/seminarbanking PROMOSI 1. Website www.event.marketing.co.id 2. Display Ads at Majalah Marketing 3. Display Ads at Majalah Youth Marketers 4. Social Media (Facebook, Twitter, LinkedIn) 5. Banner on Portal Marketing.co.id 6. Brosur 7. Email Blast
  • 9. www.marketing.co.id/seminarbanking 1. Placement Logo di Backdrop & screen 2. Booth (2 x 1 m) 3. MC announcement sebanyak 3 kali 4. Peserta sebanyak 7 orang
  • 10. www.marketing.co.id/seminarbanking 1. Placement Logo di Backdrop & screen 2. Booth (2 x 1 m) 3. MC announcement sebanyak 3 kali 4. Peserta sebanyak 2 orang
  • 11. www.marketing.co.id/seminarbanking 1. Placement Logo di Backdrop & screen 2. Booth (2 x 1 m) 3. MC announcement sebanyak 3 kali
  • 13. www.marketing.co.id/seminarbanking HUBUNGI KAMI Sponsorship: Mirandha/Mayer Phone. (021) 2878-0707 Fax. 021 4585 7039 Email: seminar@marketing.co.id www.event.marketing.co.id