Digital marketing combines techniques and strategies for promoting and selling products online, leveraging tools such as SEO, PPC, and social media. The demand for digital marketing careers is expected to rise by 38%, with significant job opportunities offered by companies like Google and Microsoft. Chandigarh shows a strong growth trend in digital marketing, outpacing other hubs and indicating promising job potential in the region.

2. WHAT IS DIGITAL MARKETING?
Digital marketing is the
combination of technique
and strategy for
promotion and sales of
products and services
through the internet
media, which includes
social media, e-
commerce, blogging, etc.

3. TYPES OF DIGITAL MARKETING
SEARCH ENGINE OPTIMIZATION (SEO)
PAY PER CLICK ADVERTISING (PPC)
CONTENT MARKETING
AFFILIATE MARKETING
VIRAL MARKETING
SOCIAL MEDIA MARKETING
INFLUENCER MARKETING
ONLINE/WEBSITE MARKETING

4. SALARY IN DIGITAL MARKETING

5. SCOPE OF DIGITAL MARKETING
ONLINE MARKETING IS RAPIDLY GETTING PROMOTED AS A CAREER OPPORTUNITY.
THERE WILL BE 38% RISE IN THE DEMAND FOR CAREER IN DIGITAL MARKETING THIS YEAR.
COMPANIES LIKE GOOGLE, MICROSOFT ETC HAVE SPECIAL OPENINGS FOR DIGITAL
MARKETING JOBS.
 IN NEAR FUTURE DIGITAL MARKETING WILL BE PROVIDING AROUND 1.5 LAKH JOBS PER YEAR

6. IMPORTANT SKILLS IN DIGITAL MARKETING
SEO SPECIALIST
PPC EXECUTIVE/SPECIALIST
SOCIAL MEDIA EXPERT
EMAIL MARKETING
MOBILE MARKETING
ANALYTICS
CONTENT MANAGEMENT/MARKETING
MARKETING AUTOMATION

7. DIGITAL MARKETING SCOPE IN CHANDIGARH
CHANDIGARH HAD 22% GROWTH IN TURNOVER IN 2011-12 IT AND ITES
INDUSTRY.
IT HAS OUTPACED MAIN HUBS LIKE BANGALORE, PUNE, GURGAON ETC.
 THE COMPANIES WHICH WERE OPERATING FROM CHANDIGARH PERFORMED
MUCH BETTER WITH OVER 40% GROWTH IN TURNOVER.
THESE FIGURES INDICATE THE POWER AND POTENTIAL OF DIGITAL MARKETING
JOBS IN CHANDIGARH.

8. ROMIL MAHANT
SCO 54-55, SECTOR 34A
CHANDIGARH
WWW.CHANDIGARHSTUDY.COM .
.

9. THANK YOU
www.chandigarhstudy.com