This document provides information about iClick Interactive Asia, an online marketing agency. It introduces Joel Choo and Derek Ng, the Head of Business Development and Account Manager respectively. It includes their contact details and experience. The document then covers various topics related to social media and online marketing including understanding the digital landscape, defining goals and objectives, understanding different digital channels, the concept of relevance, and measurement and optimization. It provides examples from companies like Reebonz and discusses aspects like functionality, customer experience and payment options to consider for e-commerce. The document aims to help clients drive relevant visitors and traffic to their websites or apps.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Digominds is the Best Digital Marketing Training Institute in Hyderabad. We Offer Digital Marketing Modules like SEO, SEM, PPC, SMM, Analytics, Content Writing, Affiliate Marketing, Email Marketing, and Google Adwords Certification Course So that Our Trainees Become Digital Marketing Expert in 45 days. All our Courses Come with Best in Class Internship, Industry Interface and 100% Placement Assistance.
We at Digominds, through our unique experiential learning, focus on teaching comprehensive Digital Marketing based on sound marketing fundamentals and help an Individual discover true potential.
Reach your customers where they shop, socialize, and seek information — online. From search engine marketing and paid advertising to social media training and community outreach, learn how to drive business to your brand with our digital marketing courses in Hyderabad.
Whether you want to change career, upskill, we have the right course for you.
ANTS Programmatic Agency - Credential
ANTS Data-Driven Marketing-Sales Group is the leading technology-driven integrated internet advertising platform in Southeast Asia. ANTS solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data Management Technology and Extraordinary Insight Engine (Founded in 2014).
Beyond just the digital marketing and performance marketing agency, ANTS is proud of providing the full-stack data-driven marketing-sales solution for increasing the profits of our clients in FMCG, F&B, Ecommerce, Etailer, Omnichannel through our successful campaigns.
ANTS Programmatic Agency (ANTS ATD) is ANTS Group’s programmatic specialist division, which is designed as an open, integrated, neutral partner. With more than 50 specialists in over 4 countries, ANTS ATD’s experts and our programmatic platform help clients reach their consumers with the most effective advertising experiences.
ANTS are successful because we eliminate the complexities in digital services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, ANTS is putting a stake in the ground to do the same with the programmatic & multichannel media buying industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. ANTS vision is to unleash the full economic potential of digital media and business, built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients.
With 100 data-driven & programmatic experts, ANTS has over 1,000 clients in 4 markets across Southeast Asia, Singapore, Vietnam and Indonesia.
This presentation is meant to be the first set of slides one should need to go through before (s)he starts working in the domain. THIS IS NOT MEANT FOR ADVANCED EXPERIENCED DIGITAL MARKETING PROFESSIONALS.
Download the PDF: https://www.demandmetric.com/content/seo-technology-overview
SEO is no longer just about search.
In fact, SEO, which in its early days focused primarily on keywords
(finding, optimizing, ranking), is now a baseline factor of a broader Internet
Marketing strategy across the Enterprise.
This new SEO-driven market segment that has been called Web
Presence Management (WPM) is based on the reality that keywords no
longer drive search results, but rather optimized content does.
As the SEO market matures, quality measures, such as reputation, trust,
content relevance and author authority, are replacing the old quantity
metrics, such as keyword rankings and link volume.
Advanced SEO solutions now weigh campaign performance metrics
(based on brand building, site traffic and conversion) more heavily than
keyword rankings.
This reality is based on changes in the way customers search, the
increasingly integrated omni-channel marketing environment and,
most notably, changes to Google’s Search Engine Results Page (SERP)
algorithms that favor page content freshness, density and content-rich
media over standard keyword search.
All of this means that Modern Marketing Organizations (MMOs) must
re-evaluate their SEO strategies, processes and campaigns.
In this report we will examine the state of the market, share results from the
SEO Benchmark Study, evaluate the strengths and weaknesses of 15 top
SEO solutions in our vendor landscape to help organizations choose the
best solution for them, highlight the current trends in SEO that will have an
impact on Enterprise SEO initiatives and provide some recommendations
for the way forward as SEO is redefined right before our eyes.
Demand Metric defines Search Engine Optimization Platforms
as those frameworks, tools and technologies that use searchrelated
functionally to secure high visibility and web presence
for brands, products, services and companies through the use
and management of elements, such as keywords, links, content
relevance and social signals tracking.
Digominds is the Best Digital Marketing Training Institute in Hyderabad. We Offer Digital Marketing Modules like SEO, SEM, PPC, SMM, Analytics, Content Writing, Affiliate Marketing, Email Marketing, and Google Adwords Certification Course So that Our Trainees Become Digital Marketing Expert in 45 days. All our Courses Come with Best in Class Internship, Industry Interface and 100% Placement Assistance.
We at Digominds, through our unique experiential learning, focus on teaching comprehensive Digital Marketing based on sound marketing fundamentals and help an Individual discover true potential.
Reach your customers where they shop, socialize, and seek information — online. From search engine marketing and paid advertising to social media training and community outreach, learn how to drive business to your brand with our digital marketing courses in Hyderabad.
Whether you want to change career, upskill, we have the right course for you.
ANTS Programmatic Agency - Credential
ANTS Data-Driven Marketing-Sales Group is the leading technology-driven integrated internet advertising platform in Southeast Asia. ANTS solutions provide a unique Software as a Service (SaaS) platform by combining Demand Side Platform – Supply Side Platform, which includes Data Management Technology and Extraordinary Insight Engine (Founded in 2014).
Beyond just the digital marketing and performance marketing agency, ANTS is proud of providing the full-stack data-driven marketing-sales solution for increasing the profits of our clients in FMCG, F&B, Ecommerce, Etailer, Omnichannel through our successful campaigns.
ANTS Programmatic Agency (ANTS ATD) is ANTS Group’s programmatic specialist division, which is designed as an open, integrated, neutral partner. With more than 50 specialists in over 4 countries, ANTS ATD’s experts and our programmatic platform help clients reach their consumers with the most effective advertising experiences.
ANTS are successful because we eliminate the complexities in digital services, making it easier for consumers to achieve an outcome. Despite years of disruption, confusion and operational risks in programmatic media, ANTS is putting a stake in the ground to do the same with the programmatic & multichannel media buying industry. Specifically, it is pioneering what it means for the advertising industry to offer simplicity and accountability to clients. ANTS vision is to unleash the full economic potential of digital media and business, built on the application of its expertise, data, algorithms, technology and media investments to assume risks and drive measurable outcomes for clients.
With 100 data-driven & programmatic experts, ANTS has over 1,000 clients in 4 markets across Southeast Asia, Singapore, Vietnam and Indonesia.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Google Analytics Konferenz 2019_Audience Management_Emma Crawford-Prajapati (...e-dialog GmbH
Wie man Audiences mit Google Analytics und Big Query bildet und bewertet, diese in DV360 nutzt und mit weiteren Daten kombiniert. Sehen Sie Best Practices für Audiences und Creatives von den Experten sowie einen Praxiscase zu Audience Management im E-Commerce.
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
Veliko marketingašev se v sodobnem digitalnem okolju sooča s težavo, kako izbrati prava marketinška orodja, s katerimi bomo dosegli najboljši marketing performance. Gorazd Planinc (Vareo) predstavlja korake, s katerimi pridemo do pravih orodij, ki vodijo v odlične marketinške rezultate. Predstavitev je bila predstavljena na izobraževanju Marketing TOPX v februarju 2017.
The slides refers various modes and methods for business planning, organisation, and idea implementation along with the management of strategic behaviors.
Digital marketing is essential to the
success of every business today, which
means the opportunities for talented
and diligent people are growing fast.
This eBook will help you navigate with
the basics of the digital marketing
industry and what it takes to launch a
career in the field.
You’re probably very familiar with
both traditional marketing and digital
marketing, but just to set the stage,
traditional marketing falls under
billboards, print (think magazine or
newspaper ads), television and radio commercials
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Adrian Tan's (Director of Online Services, clickTRUE) session covered strategies to tame the HiPPO (Highest Paid Person's Opinion) using data. clickTRUE are a GAAC.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
2018 Digital Marketing Strategy Proposal Templateunfunnel
http://bit.ly/powerhouse-digital-mktg-proposal
This free template provides a quick and easy outline for how to not only win in the digital marketplace across multiple channels, but also how you can get clients and team members on-board (beyond politics or who gets the credit).
Download this free guide to have a consistent reference for how to format, visualize and deliver online success in 2016.
Get it here: http://bit.ly/powerhouse-digital-mktg-proposal
Google Analytics Konferenz 2019_Audience Management_Emma Crawford-Prajapati (...e-dialog GmbH
Wie man Audiences mit Google Analytics und Big Query bildet und bewertet, diese in DV360 nutzt und mit weiteren Daten kombiniert. Sehen Sie Best Practices für Audiences und Creatives von den Experten sowie einen Praxiscase zu Audience Management im E-Commerce.
Introduction to digital marketing and seoWill Haire
The purpose of the slide show is to introduce basic Search Engine Optimization principles as applied to small & local businesses. We will briefly define digital marketing, then go into the history, trends and current state of SEO. Participants will walk away with practical steps to take in order to improve their small business’ SEO position, and will have a basic understanding of how Search Engines work.
- What is Digital Marketing?
- What is SEO?
- How do search engines operate?
- Experiment #1: Scavenger Hunt using Advanced Search Techniques
- How do human beings use Search?
- Small Business & Search
- What does a Panda, a Penguin, a Hummingbird, & a Pigeon have in common?
- 5 Steps to Local Search Optimization
Veliko marketingašev se v sodobnem digitalnem okolju sooča s težavo, kako izbrati prava marketinška orodja, s katerimi bomo dosegli najboljši marketing performance. Gorazd Planinc (Vareo) predstavlja korake, s katerimi pridemo do pravih orodij, ki vodijo v odlične marketinške rezultate. Predstavitev je bila predstavljena na izobraževanju Marketing TOPX v februarju 2017.
The slides refers various modes and methods for business planning, organisation, and idea implementation along with the management of strategic behaviors.
Digital marketing is essential to the
success of every business today, which
means the opportunities for talented
and diligent people are growing fast.
This eBook will help you navigate with
the basics of the digital marketing
industry and what it takes to launch a
career in the field.
You’re probably very familiar with
both traditional marketing and digital
marketing, but just to set the stage,
traditional marketing falls under
billboards, print (think magazine or
newspaper ads), television and radio commercials
This material was presented at the Google Analytics Master Classes in Singapore and Kuala Lumpur on March 9 & 11 respectively. Adrian Tan's (Director of Online Services, clickTRUE) session covered strategies to tame the HiPPO (Highest Paid Person's Opinion) using data. clickTRUE are a GAAC.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
3x1-ProTour - die professionelle bundesweite Regattaveranstaltung für die ferngesteuerte Modellyacht 3x1 One Design Carbon Racer.
Kick-Off am 22.08.2014 auf Usedom.
The Hacker Playbook: How to Think Like a Cybercriminal to Reduce RiskBeyondTrust
Watch the full webinar recording here: https://www.beyondtrust.com/resources/webinar/hacker-playbook-think-like-cybercriminal-reduce-risk/
In this presentation from her webinar, renowned security expert and speaker, Paula Januszkiewicz, CEO CQURE, takes you inside the mind of a hacker to close security gaps and better manage risk.
As Paula notes, "Some of the best strategies I’ve seen is to rely on experience and learn from actual live hacks!"
Check out her enlightening presentation, and then watch the full webinar here: https://www.beyondtrust.com/resources/webinar/hacker-playbook-think-like-cybercriminal-reduce-risk/
Key conclusions of the InSites Consulting global patient and physician study presented at the Health Smartees in May 2011. Find out more about our Smartees at www.insites.eu/smartees
E-mail is still a very effective tool to reach new and existing customers, but only when done correctly.
Local web specialist Chris Kenworthy will share what he's learned from sending over 2 million emails each month:
Reputation management
Infrastructure
Subject lines
Open rates
E-mail analytics
Bounce management
List building
En este documento describimos los pasos para configurar un servidor de actualizaciones en Windows Server 2012. Se actualizaran dos clientes con S.O Windows 7 y Windows Xp.
Performance Max has brought a boost in ROAS however, this comes with less control and fewer insights into where this performance comes from. Using scripts and exclusions, there are steps you can take to see more accurate metrics in PMax performance and see optimal performance.
Branded Facebook Advertising Proposal for Organo GoldKevin James
Here is a Facebook advertising proposal that I produced for Organo Gold, one of the largest and fastest growing MLM/Direct Sales companies of the decade. The proposal was accepted and successfully launched.
We all know that customer segmentation is critical to success in the online world, but how is this done across multiple data sources? From mobile apps, to website cookies, to your CRM, offline data and more. Is there a way to bring all of these together? Absolutely, lets learn how – together. Data Management Platforms such as Adobe’s Audience Manager or BlueKai are often referred to but little talked about. Here we will go through the future of customer data for marketing, ensuring you are up with the play on making your next move into the new generation of targeted advertising as it starts to unfold.
Speaker: Getting The Most Out of Google Analytics for Higher EducationChristine Osazuwa
Symposium for the Marketing of Higher Education | Dec 2, 2016
Conducted a 45-minute session during this multi-day conference on marketing & higher education regarding Google Analytics and web site optimization.
DLSU Manila Technical Digital Marketing GuideJomer Gregorio
March 17, 2017. De La Salle University Manila. I shared my hands-on experience in launching a digital marketing campaign that is compatible for small, medium and large business models.
I offered some technical guide that would allow students to explore the world of digital marketing in a strategic manner.
Thanks to JEMA (Junior Entrepreneurs’ Marketing Association) for inviting me. I hope to see you again soon.
Official pics: https://www.facebook.com/jomerbgregorio/posts/1582066558500957
Make it Personal: Accelerating Your Personalization Game PlanOptimizely
While many talk about personalization and the value it can bring, the challenges of implementing it often mean the initiative never gets off the ground. Where should you start, and what tools should you use to test, learn, and create the most powerful and relevant experiences? Join Optimizely’s Senior Strategy Consulting and Solutions Engineering managers to learn how to lay out your personalization strategy and use new product features that make it faster and easier to personalize your campaigns with Optimizely.
In this session you’ll learn:
- How to develop a personalization strategy, and where to get started
- How machine learning capabilities can help you start personalizing today
- A walkthrough of Optimizely’s Personalization solutions, including Extensions, Recommendations, and the recently launched Adaptive Audiences
Finding the value of Social Media: The IBM perspective. Roy Lee, UK & Irelan...Fox Parrack Singapour
Presented at Fox Parrack Singapour's Inside Knowledge Seminar, 17th June 2010.
IBM has been one of those pioneering organisations, very much at the vanguard of the digital media revolution. With innovation and experimentation at the heart of their approach, Roy will share insights into IBM’s Social Media journey; some of the early successes, lessons learned so far and the continuing internal debate into the quest to find the real value for the business.
The speakers have agreed to share their presentations on the basis that if you use any element of these presentations, please reference them as the source.
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
7. Private and Confidential
Training Objectives
1.Define Your Competitive Edge
2.Determine Your Sales Platform.
3.Set Long Run & Short Term Goals.
4.Defined Your Primary Audience and Secondary
Audience,
5.The Concept of Relevance
6.Media Planning Concept.
7.Understand Basic Analytics.
8.Measurement & Optimization.
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The 5Ps Remains
Product
- What is your Value Proposition? What is your Competitive Advantage
for Sustained growth?
Place
- Where to Sell? Own Website? Classifieds?
People
- Define your Primary/Secondary Target Audience?
Promotion
- What is your Digital Marketing Plan?
Price
- What is your Pricing Strategy?
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Target Audience
Who are they?
Where are they?
How to communicate?
What’s their behavior?
What attracts them?
How to influence them?
5Ps Relevance
14
Place
Is a own website required?
Promotion
What Digital Channels to reach
them.
What Tone of Communication
to use.
Price
Pricing Strategy.
Product
What?
Value?
How many?
Competitors?
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The First Step to Success
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Cited from: http://www.shopping-cart-migration.com/blog/61-must-know-tips/7996-ecommerce-features-to-consider-infographic
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Own Portal – Good & Bad
Benefits:
- Your Personalized Domain Name.
- Ownership of Digital Property.
- Customized Content & User Experience.
- Increased Perceived Value.
- Ownership of Mined Data.
Challenges
- Longer Execution Timeline.
- Resource Intensive (Concept, Design, Programming, Hosting Fees,
CRM)
- Zero Traffic.
- Implementation of Payment Gateways.
- Sourcing of Fulfilment Partners.
- Price can range from $5,000 to $50,000 for creation.
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Measurement is Key.
How to Measure?
- Most Accessible: Google Analytics.
- Proprietary Tools such as iClick XMO.
What to Measure?
- Conversions.
- Source of Converting Traffic.
- Identify Trends.
- Assess Efficiency.
- Replicate Success.
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Step 1: What is Your Objective
Different Strategies aligned to your Business Life
Cycle:
Cost Efficient Traffic Driving.
Encourage Commitment from Early Adopters.
Generate Awareness of Value Proposition.
Build Confidence.
Encourage Return Visits.
Generate Social Currency.
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3 Media Classfications
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Cited from: http://zmconsultants.com/earned-media-customers-social-connections-spread-companys-message/
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Channel and Usages
Media
Types
Display SEM SEO Social
Media
Mobile Email
Pricing Model CPC, CPM CPC Duration Duration CPC, CPM Per Blast
Application
Branding,
Tactical
Tactical
Branding,
Tactical
Engagement,
Tactical
Branding,
Tactical
Loyalty
Launch Difficulty Low to Mid Low to High Mid to High Low to Mid Low to Mid Low to Mid
Optimization
Difficulty
Low to Mid Mid to High High Mid to High Low to Mid Low to Mid
Media Type Paid Paid Earned Earned Paid Paid
Targeting Options
Demography Y N N Y Y Y
Geography Y Y Y Y Y Y
Contextual Y N N N Y Y
Behavior Y Y N Y N N
Retargeting Y Y N N N N
Look Alike Y Y N N N N
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Check List
Objective
Target Audience
Measurement Tools.
Expectated Investment.
Geography
Optimization Plan & Roadmap
Creative Resources
Skillset Evaluation. DIY or Outsourced?
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Some Predefined Objectives
o Sign up For Trial.
o Form Fill.
o Increase Page Per Visit
o Download Content such as Product Catalog.
o App Download.
o Social Sharing.
o Join Fan Page.
o Make a Purchase!
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Sample Media Plan
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Phase Time-
line
Media
Type
Placement Budge
t
Buy Targeting
Options
On
Going
On
Going
SEO Google $16,00
0
Ranking -
Launch 2
Months
Display Google,
Yahoo
$4,000 Clicks Contextual
Launch 2
Months
SEM Google $4,000 Clicks Intent
Launch 1
Month
Display Mobile $2,000 Impressions Contextual
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Embrace Change
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Digtal = Speed & Relevance
Contingency Planning
No Single Best Solution
Make Informed Investment
Decision.
Don’t be Overly Ambitious
Anticipate Changes In
Site Navigation
Site Aesthetics
Site Programming
Acquisition Funnel
Media Mix
Creative Messaging
Budget Allocation
Refinement of Target Audience
Crisis Management
Threats from Competition
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Set Realistic Goals
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Goal Setting
Set Realistic Milestones
Long Run & Short Term
Resource Assessment
How much time are you dedicating?
How much monetary resource you
have?
Ready to Invest in Expertise
Measure & Attribute Success
Only Invest in what can be measured.
Stay ROI focused.
Stay Informed
Latest Trends & Technology to improve
Efficiency.
Reinvent & Remain Relevant.
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Consumer Centric
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Assist Decision Making
Provide Critical Information
Simplify Purchase Process
Eliminate Doubts.
Be Contactable.
Listen to Needs.
Sell Benefits, Not Features.
Create Loyalty
Personalized content.
Incentivize Advocacy.
Don’t Spam.
Offline Engagements.
Run a Honest Business!
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The Value of a Fan
The value of a Fan can vary:
- Zara’s fans average a revenue value of:
• USD 405.54
- Levi’s fans average a revenue value of:
• USD 312.01
- Coca-Cola fans average a revenue value of:
• USD 70.17 (Very impressive considering the cost of the product)
What is the value of a fan?
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Facebook Ads
Page Like Ads
Page Post Ads
Dark Post Ads
App Install Ads
Mobile App Install Ads
Event Ads
Facebook Premium
Facebook Offers
Reach Blocks & Target Blocks
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Standard Ads
A standard ad is the traditional Facebook ad you see on the
right hand side (RHS) of your Facebook page.
Standard ads pointing to Facebook Fan Pages are also
eligible to be displayed in the newsfeed – Not the case for
external links, though.
Standard Ads can point to:
- Any Facebook Entity
• Facebook Fan Page
• Facebook Application
• Facebook Tab
- Any External Entity
• Any website, any webpage
In short… Anywhere on the internet. Standard Ads in RHS
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Standard Ads
Common Purposes of running Facebook Ads:
- Gain Fans
- Gain Awareness about Product/Event
- Promote Page Posts, Promote Page Interaction
- Get new App Users/Participation
- Increase attendance/signups for Events
Standard Ads in Newsfeed
Standard Ads in RHS
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Page Post Ads
Page Post Ads are advertisements that solely advertise a Page Post.
Page Post Ads can be set to either advertise only a Specific Page Post,
or the Most Recent Page Post.
If set to advertise the Most Recent Page Post, the ad will automatically
update whenever the Fan Page creates a new Post.
Page Post Ad in Newsfeed, with Social Context Page Post Ad in RHS
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Page Post Ads
Try to keep text to a maximum of 2 paragraphs. You
don’t want an essay, nor do you want to waste good
real estate space on one short sentence and a lot of
white space.
If you’re linking anywhere, you have two options.
Firstly, bit.ly the link and ensure it’s nicer and shorter.
However, the drawback is that some users might be
hesitant to click it, because they don’t know where it
leads. Second option is to paste the full link –
Whether it’s a Facebook link or external website. The
key is to experiment.
Optimal Image Size: 403x403 pixels
If you HAVE to upload a differently
sized photo, try to ensure that the
width is 403 pixels or more. If you
image width is less than 403 pixels,
Facebook will upsize it to display it
in the timeline, which will result in
jagged artifacts.
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Page Post Sponsored Stories
There are multiple variations of Page Post Sponsored Stories: Page
Post Comment, Page Post Like, and Page Post Share.
They are the same, essentially, however they vary singularly, in the
way they are served by Facebook. They only appear when the
corresponding action has been taken by a user.
Page Post Share Sponsored Story
in RHS
Page Post Comment Sponsored
Story in RHS
Page Post Like Sponsored Story in
RHS
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Dark Page Post Ads
Unpublished Page Posts, a.k.a. Dark Page Posts Ads, are a different
ball game.
They are essentially ads about a Page Post, similar to a Page Post Ad.
However, in Dark Page Posts, the actual Page Post is never published.
That is, you will not see it anywhere except within the advertisement.
Dark Page Post Preview in Facebook Ads Manager
Dark Page Post in RHS
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Targeting : Demographic
Location
- This can be City-Specific. You can choose the Country first, then
any major/minor cities within it.
Age
- The age range starts at 13 and climbs upwards from there.
Gender
Precise Interests
- This covers all the individual interests that may be attributed to
users.
Broad Categories
- These are categories that Facebook has taken the liberty of
assisting to develop for advertisers.
Connections
- You can choose to target users who are connected, or not
connected, to various Fan Pages, Apps, or Events.
Sexual Orientation
Relationship Status
Language
Education
Workplace
Friends of Fans
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Custom Audience
Advertisements can be inclusive or
exclusive.
Recommended at least 500 entries.
Data on your Custom Audience list is
not retained by Facebook.
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Lookalike Audience
Lookalike Audiences are based off
a Custom Audience list.
When you submit a Custom
Audience list, you can ask
Facebook to generate a Lookalike
Audience list for you.
This will create a list of users who
are similar to your list of users on
the Custom Audience List.
You need a Custom Audience list
before you can create a Lookalike
Audience list.
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Asia’s leading online buy-side
platform that integrates search,
display, mobile and social media
marketing capabilities.
The platform harnesses the
power of programmatic buying
and data technology to maximize
marketing ROI and provide the
greatest efficiency.
About iClick
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Who We Are…?
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About iClick (continue)
Founded in 2009 and backed
by strategic investors
including Sumitomo,
Bertelsmann, SSG Capital
and Otto Group.
First in the region to introduce
algorithmic optimization and
programmatic media buying
with exclusive focus on
performance marketing
inventories.
Integrate search, display and
mobile demand to deliver
truly performance-based
solutions.
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Over 2,000 advertisers from
Fortune 100 companies to
medium-size businesses;
Specialized in serving sectors
with high concern on
advertising performance such
as banking/finance, travel,
CPG and eCommerce.
Offices in Hong Kong, Beijing,
Shanghai, Shenzhen,
Singapore, Taiwan and Korea
with over 300 staffs.
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Key Clients Portfolio
99
E-commerce
Travel & Hospitality
Banking & Finance
Consumer Products
Others
(5 out of China’s TOP 10
e-commerce players are using iClick
to make better decisions)
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Key Awards
100
2012-2013 Best Interactive Agency – Search Award
2013 Best Use of 2013 Best Search ROI Award
Search Solutions Award Merit: Englishtown & Promise
Merit: BUPA
2012 Best Use of 2012 Search Buzz Award 2012 Best Search ROI Award
Search Solutions Award Merit: SC Storage Outstanding: Englishtown
Outstanding: Citibank Merit: BUPA
Merit: Promise
2011 Best Search Creative Award 2011 Search Buzz Award 2010 Best Use of Keywords
Award
Outstanding: Air Asia Outstanding: HK Disneyland Outstanding: Travelzen
Won the mostWon the most
Number of Awards inNumber of Awards in
YahooYahoo
Big IdeaBig Idea
ChairChair
AwardAward
2010-20132010-2013
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Key Awards (continue)
101
About the Award:
The TF50 program entered China in 2005 and focused on promoting
fast-growing technology companies. The program is now considered as
benchmark for fast-growing technology companies across the globe. iClick was
recognized for having an excellent revenue growth over the past three years.
____________
Technology
Fast 50
China
____________
2011
Deloitte
____________
Technology
Fast 500
Asia
____________
2011
Deloitte
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101
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Key Awards (continue)
102
_____________
_
Top 10
Agency of the Year
______________
2010, -2012
___________
Agency of
the Year__________
2010
_____________
Best ROI
Awards 2011_____________
FCLUB.CN
______________
__
VMarketing
2012
_______________
__
Innovative
Marketing
Award
____________________
__
Golden Mouse
2013
___________________
___
Best Marketing
Platform
Award
_____________
_
Baidu Marketing
Awards 2011
_____________
_
Best Search
Award:
Amazon
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Key Awards (continue)
103
______________________
____________________
__
2013 China TopDigital
______________________
Ecommerce Award
____________
__
Search Agency of
the Year 2013
_____________
_
Local Hero &
Silver Award
___________________
___
Best Creative Marketi
ng Platform Award
_____________________
_
The 5th Annual
Advertiser Awards 2013
______________
__
The 6th ROI Festival
Awards 2013
_______________
__
Solution - Software
and Technology
Bronze Award
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Where We Are
105
Advertisers
Search
Engines
Ad
Exchanges
Publishers
Online
Users
1st
Party
Data
3rd
Party
Data
XMOXMO
iClick
Propriety
Buy-side
Platform
A one-stop shop for aggregating, bidding and optimizing inventory
across different online channels in the most efficient way.
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Buy-side Platform - XMO
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Media Aggregator
Access to a variety of digital
channels, biddable inventories and
RTB exchanges to reach the
maximum audience
Audience Builder
Pre-packaged audience segment and
tailor made audience tools
at your choice to identify the
highest value
customers
Programmatic Buy
Suite of optimization support single
and cross-channel optimization
according to your own marketing
objectives
XMO Analytics
Sophisticated data-based
empirical analysis yields accurate
insights via a comprehensive set of
performance reports
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Media
Aggregator
Media Aggregator
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Access to a variety of digital channels, biddable inventories
and RTB-enabled exchanges
Connect to a wide supply sources across search, display,
social and mobile.
Reach the most number of relevant audience in your target
markets:
95%* reach in Hong Kong
90%* reach in China
80%* reach in Southeast Asia
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Audience Builder
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Understand your current customers deeper and expand to a
even larger audience base:
XMO distinct audience segments:
22+ audience segments classified by industries, interests and
lifestyles
XMO audience data covers over 400 million Internet users in Asia,
with 200 million audience profiles and over 200 million online
transaction cookies.
Custom segment building tools:
“XMO Direct” - Combine 1st party CRM data with tens of thousands
of 3rd party segments to form an audience base that is the most
relevant and valuable to your business.
Machine learning to identify online users who exhibit similar
behavioral to your converting users
Audience
Builder
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Programmatic Buy
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One-stop access and manage online inventories across
channels in a data-driven approach
Leading RTB technology that is built on our own cloud-
based infrastructure and featuring the highest queries per
second (QPS).
Comprehensive targeting suite base on a broad set of
parameters:
Geo-location, Day-parting, Placement, Contextual, Site, Device,
Operating Systems
Advanced attribution model with multiple attribution settings
available right from the platform:
First Event, Weight First More, Evenly Distributed, Weight Last
More and Last Event
Easy, intuitive goal setting to allow marketers to enter their
goals (e.g. lower CPA, maximize conversions or increasing
ROI).
Programmatic
Buy
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XMO
Analytics
XMO Analytics
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Robust, intuitive, easy-to-use reporting system
XMO unique data analytics solution is designed around the
purchase funnel – mapping to user behavior and
interaction with a brand.
Sophisticated data-based empirical analysis yields
accurate insights that enable marketers to learn how
customer behavior is affected at the key points along the
converting funnel.
Specialized in visualizing performance through a
combination of canned and custom reports:
Cross-channel Dashboard
Post-campaign Cookie Analysis
Top Conversion Paths
Channel Assist Report
And more….
Multi-advertiser interface makes it easy to manage multiple
accounts with clear role-based access control for users and
organizations