This document outlines social media marketing strategies and results for various clients of Codelattice. Case studies are presented for companies like BasicXX, Ramada Chelsea, VKC Pride, Big Boy Toys, Rising Kerala, Kasavukada, EmiratesYoo, Trip Axis, Asten Realtors, and Grandmart. The strategies helped clients achieve goals like branding, seasonal engagement, market insights, customer relationships, and gaining retail footfalls. Results included millions of impressions and thousands of followers or users on Facebook and other social media platforms.

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Codelattice SMM Portfolio
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2. SMM for Branding

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Basicxx
BasicXX, a one stop shop for family’s stylish lifestyle. They
wanted their arrival to create a buzz in the social media and
the engagement to act as their brand ambassador. Our SMM
strategy has got them 4,10,207 impressions in Facebook.
Their ‘Now-Open(on Launch)’ campaign has reached over
19K people on Facebook. Hence did considerable
contribution in creating initial traffic to shop.

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Ramada Chelsea
Ramada Chelsea, a 4 star hotel offers guests luxury hotel
quality in Dubai. They wanted their brand name to be
popular among the users of social media and adopted
SMM for branding. Our SMM strategy has got them 12,
546, 916 impressions in Facebook. Their campaign Biryani
Festival has reached 19K people and Rajasthan Food
Festival has reached over 25K people in Facebook. We
are able to do sales of packages effectively on social
platform.

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VKC Pride
VKC’s vision of footwear for the working class with its
capitalized pricing, durability and novel concept is a hit among
the intended population. VKC Pride wanted their brand’s legacy
and popularity portrayed on the social media. Engagement
started with big bang by leveraging an event were brand
ambassador was present. The results is a huge surge in the
impressions created on social media which accounted to more
than 1000%.

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Big Boy Toys
With three planned days of non-stop action and sheer
entertainment, Big Boys Toys embraced SMM to create a
hype about the event, get to as many interested people as
possible and get them participate. Sizzling content,
attractive images and inviting organization are some
elements of our SMM strategy to get users to participate
and drive it to success. We helped them create 115195
impressions and 35K likes in Facebook, hence creating a
loyal community who really celebrated the event. Covered
the event live on social media as the final phase of
engagement.

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Rising Kerala
An event branding involves suspense, curiosity, interest
excitement & information. Our SMM strategy for Rising Kerala
2014 was aimed at leveraging the right mix of these elements.
Our goal was not only user engagement here but integrated
campaign and speeding up participation bookings. The event
itself was a success with the attending ministry. We strategically
gained the ministerial followers on the Facebook by portraying
their participation. Our on-ground campaigns with
entrepreneurs and dignitaries with a live follow-up on social
media gained 100% surge in followers.

8. SMM for Seasonal
Engagement

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Kasavukada
Garments, especially traditional garments sale undergo cyclic
peaks before festive time. Kasavukada wanted their SMM
engagement to reinforce tradition and traditional wear in the
period around Vishu festival. Our SMM strategy brought in
traditional wear by touching upon culture, tradition and bringing
in traditional wear from other cultures, thereby achieving the
goals of the engagement. Witnessing the overwhelming
response from brand’s followers, engagement has been made to
regular mode instead of seasonal one.

10. SMM for Market
Insights

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Emirates Yoo
EmiratesYoo is your travelling guide to Abu Dhabi, Dubai & rest
of UAE and offer tour & activity packages. They adopted SMM
to get insights in to customer attractions in terms of packages,
places, deals and activities. Our SMM strategy has got them
22.8K followers in Facebook with knowledge about what
attracts the customers most.

12. SMM for Customer
Relationship

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Trip Axis
TripAxis, one of the Middle East’s leading online travel
companies adopted SMM in order to enhance their customer
relations with existing customers, attract prospective customers
and enable their customers to act as their brand evangelists. Our
SMM strategy has got them 2, 825, 787 impressions in Facebook
with their campaign Dubai Experience getting over 14K followers.

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Asten Realtors
Asten’s venture in to SMM was with the sole aim of becoming the
most loved realty brand online. Our SMM strategy for Asten
involved attracting crowd interested in real estate & architecture
with titbits & tips. It helped them connect with their current and
prospective customers, advertise about their current & upcoming
projects and engage architecture lovers.

15. SMM for Gaining
Retail Footfalls

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Grandmart
Grandmart is a supermarket giant interested in gaining retail
footfalls through social media engagement. We devised a
strategy through campaigns, contests, product ads and various
strategies involving dealers and visitors. Our unique strategy
helped Grandmart gain 1,31,87,117 impressions on Facebook
and 1014K unique users along with achieving the intended goal
of surge in retail outlet footfalls.

17. Thank
you!
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