Digital marketing, or online marketing, involves promoting brands through various digital channels, including email, social media, and web advertising, making it easy to track and monitor campaign effectiveness. Key components include search engine optimization (SEO), social media marketing (SMM), and pay-per-click (PPC) advertising, all aimed at increasing customer engagement and loyalty. Benefits of digital marketing include lower costs compared to traditional methods, optimized conversion rates, and accurate result measurement.

1. Digital
Marketing

2. What is Digital Marketing
Digital marketing, also called online
marketing, is the promotion of brands to
connect with potential customers using
the internet and other forms of digital
communication. This includes not only
email, social media, and web-based
advertising, but also text and multimedia
messages as a marketing channel.

3. Importance of Digital Marketing
The importance of digital
marketing is that you can easily
track and monitor your campaigns.
When you invest time and money
into your campaigns, you want to
know that they are working. Digital
marketing makes it easy for you to
track your campaigns, which
allows you to adapt and drive
better results.

4. Key points of Digital Marketing
[SEO]Search Engine Optimization
[SMM] Social Media Marketing
[PPC] Pay Per Click
[SEM] Search Engine Marketing

5. Key Points Information
SEO
Search engine optimization (SEO) is the
process of improving the quality and quantity
of website traffic to a website or a web page
from search engines. ... SEO is performed
because a website will receive more visitors
from a search engine when websites rank
higher on the search engine results page
(SERP).

6. Key Points Information
SEO
Search engine optimization (SEO) is the
process of improving the quality and quantity
of website traffic to a website or a web page
from search engines. ... SEO is performed
because a website will receive more visitors
from a search engine when websites rank
higher on the search engine results page
(SERP).

7. SMM is dedicated to provide market pricing,
consulting and trading services for world's
nonferrous metals and relevant markets.Social
media marketing is the use of social media
platforms and websites to promote a product or
service.Although the terms e-marketing and digital
marketing are still dominant in academia, social
media marketing is becoming more popular for
both practitioners and researchers.
SMM

8. PPC
SEM
SEM produces images that can show
information on a material's surface composition
and topography.SMM is dedicated to provide
market pricing, consulting and trading services
for world’s nonferrous metals and relevant
markets.
Pay-per-click (PPC) is an online advertising
model in which an advertiser pays a
publisher every time an advertisement
link is “clicked” on.

9. Increase Customer Loyalty with FrequentCommunications.
Benefits of Digital Marketing
Lower cost - a properly planned and well targeted digital marketing campaign
can reach the right customers at a much lower cost than traditional
marketing methods.
OPTIMIZE AND OBTAIN BETTER
CONVERSION RATES.
ACCURATELY MEASURE ALL RESULTS.

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