elev8 Growth Agency
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The document discusses improving a company's marketing strategy and processes. It outlines goals to make the strategy more scalable, measurable, and data-driven. It then details customer journey phases, marketing funnels, growth strategies, and marketing channels. Finally, it proposes social media and digital marketing packages and provides an overview of the client's dedicated marketing team.
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elev8 Growth Agency
- 2. Objective of the marketing plan No clear goals Specific Ad-hoc Integrated Not scalable scalable No tracking Measurable High CAC Low CAC Low traffic High traffic Low MQL/SQL Inc. MQL/SQL Low LTV Increasing LTV
- 4. Customer Journey Phases WEBSITE SEO DIGITAL ADS BLOGS SOCIAL MEDIA AI RECOMMENDATION ENGINE CONTENT MARKETING CHAT BOTS CTA LANDING PAGES WEB FORMS UPSELLING NEWSLETTER LOYALITY PROGRAM CUSTOMER FEEDBACK REMARKETING DRIP MARKETING EMAIL PROMOTIONS CRM Four Stages of the Customer Lifecycle
- 6. Sales Funnel 100,000 Visitors 5,000 Leads 300 MQL’s 130 SQL’s 67 Quotes 33 Customers 5% 6% 43% 51% 49%
- 7. Growth Process • Funnel evaluation and assessment. • Product performance evaluation. • Marketing performance evaluation. • Decide on the perfect formula of strategy to develop a main strategy. • Set the Growth Model and Canvas to formulate a plan. • Calculate CAC and LTV and set a plan to reach 3:1 ration. • Define and track MoM, WoW and QoQ of MAU and Sales.
- 8. Growth Strategy • Product Development Strategy. • Market development strategy. • Market Penetration strategy. • Diversification strategy. • Growth Hacking strategies.
- 9. Growth Model
- 10. Growth Canvas
- 11. Growth Canvas
- 12. Marketing Channels • Organic • Paid Digital Marketing Channels SEO Social Media Online Advertising /Paid social campaign SEM (AdWords) Email Marketing Affiliate Marketing V/Blogging
- 13. Our Services
- 14. Search Engine Optimization (SEO) • Standardize the website structure for search Engines. • Increase the visibility of the website organically. • First pages: increase website rank to first pages in Google when searching for keywords in architecture. • Sustainable: keep generating leads with no limit.
- 15. Social Media Management • Essential to create the community and buzz. • Sustainable: generate leads organically with no limit. • Content marketing: create attractive stories that hook up the customers then convert them into leads. • Conversions: create forms in website to convert users.
- 16. We Also Do
- 17. Our Services • Digital, marketing and social strategy. • Search Engine Optimization/Marketing (SEO, SEM). • Social media and influencers marketing. • Content development and video production. • Integrated e-commerce solutions. • Web/mobile apps design and development. • Tailored BigData and machine learning/AI solutions. • Virtual reality and augmented reality solutions.
- 18. Our Packages
- 19. Social Media Packages Starter AED 5K Monthly • Create content plan • 4 Facebook posts/week • 4 Instagram posts/week • 1 10-30 sec video • 1 article/month • 1 Email/month • Monthly report • Photo editing and curating • Scheduling and posting Advanced AED 9K Monthly • Create content plan • 7 Facebook posts/week • 7 Instagram posts/week • 3 10-30 sec videos • 3 articles/month • 2 Emails/month • Bi-Monthly report • Photo editing and curating • 1 Photography • Scheduling and posting
- 20. Services Overview SEO Description Month Unit 6 Quantity 2,500 Amount 15,000 Total (AED) Newsletters design, management, publishing and reporting/drip marketing Campaign 1 1,000 1,000 Whats app, SMS campaigns Campaign 1 1,000 1,000 Social Media campaign + Advertising campaign + management Campaign 1 1,500 1,500 Overall digital marketing planning and strategy Item 1 12,000 12,000
- 21. How We Do It
- 22. Content Marketing Process Define User Persona Decide on Theme of Topics Create Content Promote Content Measure & Evaluate Re- purpose
- 23. Example
- 28. Strategy for Paid Marketing Clarify the reasons why we run ads (KPIs) Planning based on purpose Execute Optimize Learn Implement optimization
- 30. Oubai Al Hendi CEO / Digital Director ✓ Entrepreneur and Growth Hacker ✓ 16 years of experience in Abu Dhabi Media, Sapient.Razorfish JWT and others ✓ Handled accounts of twofour54, Philips, ADMAF, AD Festival, ADM (15 brands), MTN, Arab Casting & others ✓ Graduate of University of Phoenix and MIT
- 31. Wisam Abou Saab Head of Creative ✓ Veteran Creative Director ✓ 20 years of experience in MullenLowe, FP7, PromoSeven360, Grey, liquid and others ✓ Top accounts of Dewa, GSK, YAS Circuit, Rainbow Milk, American Gardens, Binladin, P&G, FAB, RAK, Pizza Hut, Philips, WB, MovingAdverts and others ✓ Graduate in Visual Communications & Fine Arts
- 32. Samah Wahbeh Content Producer / Social Media Influencer / Presenter ✓ Graduate in Journalism ✓ 15 years of experience in journalism and presenting ✓ Social Media Influencer ✓ Produced / presented talk shows and events ✓ Arabic Blogger / Vlogger
- 33. Hani Al Hendi Head of Video Production ✓ Graduate in Fine Arts ✓ 20 years of experience in video production & video editing ✓ Produced 100s of most popular Syrian / Arab series, promos and TV Shows. ✓ Award winner for coloring of Abwab Al Ghaim series
- 34. ✓ Graduate in marketing and PR from Humber College ✓ 7 years of experience in social media management ✓ Managed 10s of clients & social media accounts and wrote compelling articles for big brands in US & Canada Christine Wolfl English Copy Writer / Blogger / Social Media Expert
- 35. Works we are proud of and successfully delivered
- 37. twigBIG.com (AI, AR, VR,UX, UI, Development)
- 44. Zooma (Facebook & Instagram Paid Campaigns) Multiple campaigns generated over 1000 leads with 7% sales rate