This document outlines a digital marketing strategy for a company called Ingenex Digital Marketing. The strategy involves a 12-month campaign using Google advertisements, social media platforms like Twitter and Facebook, educational videos, and a referral program. The goal is to generate brand awareness, establish long-term client relationships, and drive traffic to Ingenex's website. Key metrics like website traffic, social media engagement, and new clients will be tracked to measure the effectiveness of the digital marketing efforts.

1. Digital Marketing Strategy Dan Letwin

2. A digital marketing agency that provides internet marketing services to drive traffic to businesses

3. The internet marketing firm’s highly effective combination of… Internet Marketing Services Social Media Marketing Search Engine Optimization Search Engine Marketing Search Engine Copywriting Google Analytics Social Media Marketing Digital Public Relations What every business needs to get ahead and stay ahead

4. 12-month digital marketing campaign to target business owners who are either just starting out, saving their business from pitfall, or individuals who look for the extra push for revenue Create brand awareness and establish long-term relationships with current and potential clients

5. Create multiple Google advertisements to reach out to all business owners of both the United States and Canada Digital Marketing Internet Marketing Internet Marketing Services Web Site Design Social Media Marketing Search Engine Optimization Mobile Applications

6. Twitter and Facebook is used to informfollowers on the latest in digital news and blog posts on the Ingenex Digital Marketing web site Blog posts update readers with internet marketing advice and insights is the use of the blog

7. Create educational videos that instruct how Ingenex's digital marketing services work and how they can benefit in bringing sales to businesses In additional to these videos would include testimonies of success stories of both local and larger businesses have benefited from the use of these internet marketing tools.

8. In spreading brand awareness, the use of a referral system can have its benefits. Business owners who use Ingenex's services would receive a discount of their own if another individual signs for up services and mentioning their referral.

9. Measuring Brand Awareness Google Adwords provides the Google Display Network to track the effectiveness of your advertisements with performance, demographic, reach and frequency, and conversion reports. Measuring Client Relationships This can easily be kept track of as each client would have it's own profile that includes detailed information such as date joined, number of referrals, etc. These can be compared and measured against the previous years recordings of clients.

10. “Ingenex Digital Marketing is no doubt a leading marketing internet firm that can produce results in its digital marketing services. But not every business owner knows of these tools that they can take advantage of and with this digital marketing strategy of Google Adwords and the social media, we can start to see the progression of traffic to the Ingenex Digital Marketing web site, social media platforms, and an increase in clients. When clients realize what they have been missing, they will be the ones to spread the word on what digital marketing has done for them.”