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Social Media 101: Basics and Simple Tips
- 1. Social Media 101Facebook,Twitter & Instagram
- 2. Malone chamber of commerce Megan Manson • Publication Specialist at ChamplainValley Educational Services • Creative Director and Owner of Immortal Phoenix Studios • Public Relations Consultant for SLSA-NY • Malone Comic Con Director (Marketing/PR) BrittanyTaylor • Director of Marketing for the Adirondack Family of Businesses • Owner of B.Taylor Media • Co-Owner ofThe Bagel Pit
- 3. AGENDA • Where should you be? • Getting Started • Planning your Media • Tips &Tricks • Social Sales
- 4. Getting Started • Dedicated Email Account • yourbusiness@gmail.com • Website (optional but useful) • Branding for your business • Logos • Message • A consistent Username • @yourbusiness
- 5. Social Media •Facebook (Everything) •Twitter (144 characters) •Instagram (pictures & video) •Snap (videos) •YouTube (video) •Google + (Google Goodness)
- 6. BrandYourself •Consistent Usernames Example: Travel Northern NY • www.travelnorthernny.com • Facebook.com/travelnny • Instagram.com/travelnny • @travelnny • #travelnny
- 7. Facebook Business Page Start with www.facebook.com/pages (You need a personal account to connect it too)
- 8. • Select the type of business that best fits your company/brand/service • Begin filling out information • Add icon and cover image • Populate the page with services, welcome post, some starting images. • Begin Inviting your friends and encourage them to invite your friends. • After 25 Likes – you can define your username.
- 9. Twitter Account Start with www.twitter.com Also Sync with Phone # forText
- 10. • Open your account – define username • Follow some relevant pages • Add icon and cover image. • Tweak settings & Bio • Sync with Phone to text from phone. • Or use theTwitter App for more features. • Share to your Facebook family to pick up follows.
- 11. Instagram Account Start with InstaApp or www.instagram.com REQUIRES SMARTPHONEAPP
- 12. • Open your account – define username • Touch up your settings (moderation is a new feature) • InstallApp on your phone • Begin posting • #hashtags are awesome • Photos andVideos always • Can post to other synced platforms • BoomerangApp is fun
- 13. “ ” Do you own this business? Claim this listing. - Every. Listing. Ever. Start claiming your listings. Stop if they start to charge you money. Most of these are FREE. This is extremely tedious and you will need a phone to confirm you are a human.
- 14. Where do I Claim? See example.
- 15. CheckYourself •Duplicates and Rouge Listings will appear over time. Find and Claim them. •This happens on Facebook too. •Pro-Tip: Your Personal accounts should be as composed as your business accounts. •Look at what people are saying. • Work with constructive criticism • Don’t feed the trolls
- 16. Tips &Tricks Some useful tools for your toolbox
- 17. “ ” Time is money. - Any Business
- 18. GeneralTips &Tricks • Implement a Social Media Policy • Schedule it Out • Get rid of the “What should I post” mindset
- 19. • Behind-the-scenes photos • Product photos • A day in the life post • Profile an employee • Questions • Share random tips • Take a trip down memory lane • Hold a photo contest • Share breaking industry news • Awards or accolades you’ve received • Latest company news • Share pictures from a recent industry event • Tell a story • Days of theYear
- 20. • Implement a Social Media Policy • Schedule it Out • Get rid of the “What should I post” mindset • Get rid of the “When should I post” mindset • Images >Text • Horizontal >Vertical (most of the time) • Far Away > Close-up (most of the time) • Watch your background!
- 22. • Implement a Social Media Policy • Schedule it Out • Get rid of the “What should I post” mindset • Get rid of the “When should I post” mindset • Images >Text • Horizontal >Vertical (most of the time) • Far Away > Close-up (most of the time) • Watch your background! • Create CTAs! (call-to-action) • Use bit.ly for brevity • Send them to your website
- 23. • Interact • With your customers • With your business community • Watch your competitors • Integrate into your life! • Mention, tag, mention, tag • Put your feeds on your website • Put your business first • Measure & Analyze • Platform Insights • GoogleAnalytics
- 24. • Free PlanningTools • GoogleCalendar, Hootsuite, etc. • Find Guidelines • Free Pictures & Design • freeimages.com • Canva (https://www.canva.com/folder/FACMsADtAWQ) • Color Cop • Google isYour Friend • Apps • Extensions • Alerts Use the Internet to your Advantage!
- 25. Use the Internet to your Advantage!
- 26. Social Sales Just like life,You have to “be Present”
- 27. • There is a difference between good reactive and bad reactive Reactive Social Sales Skills
- 29. • Engage with your engagers • Respond when you are tagged • Follow thought leaders… and copy them! • Interact with community posts • Engage when you can • & Don’t be Amy’s Baking Company Reactive Social Sales Skills
- 32. • Implement a Social Media Policy • Generate Leads with Content • Go Lead-Mining • Remember… you are human Proactive Social Sales Skills