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Video 101
Before pressing ‘Record’…
Get Started On Video Today!
with
Lindsay !
de Swart
Not well known in
Hollywood
&
I’ve learned the basics of
video so I can help you
get started!
Why use Video?
You Can’t Afford Not To!
• Highest conversion rate
• Build relationships quickly with
your customers
• Gain instant credibility
• Get more search traffic online
• Best way to deliver information
• Appeal to visual and audio
learners
Hold your
horses!
Decide on these
3 things before
you start.
Let’s do a little
bit of planning!
1. What’s it for?
• Education
• Information
• Entertainment
• Sales
• Building relationship and culture
Ask this before you start!
• What’s it for?
• What does it say?
• How are you going to say it?
2. What does it say?
• Do you want to educate/deliver content?
• Do you want people to take action?
• Have you got something to sell or
promote?
Be Clear On Your Message!
3. How are you going to say
it?
• Are you a ‘talking head’?
• Slides and a voice over - like this!
• Do an interview?
• Do a demonstration?
• Do an ‘over you shoulder’ screen view?
Talking head
+’s!
• Build relationships
• Convey energy and
personality
-‘s!
• Need to look good!
• Consider lighting, audio,
location
• Likely need to do editing
Slides & VoiceOver
+’s!
• can do it in your pj’s
• no location or lighting issues
• great way to share info and teaching
points
!
-’s!
• have to prepare a presentation
• less attention grabbing (no eye contact)
Interview
+’s!
• Great info and can be used for JV
offers
• Gain credibility by association
• Great to get engagement, a
webinar format perhaps
-’s!
• Need to grasp the software -
Google + is the best format
Demo or Screen share
+’s!
• Show exactly how things are
done for better learning
• picture is worth 1000 words!
• don’t need lighting/location
specifics
-’s!
• need to get it right!
• need to be prepared so people
only see the results
What we covered today
• What’s it for?
• What does it say?
• How are you going to say it?
Every video
needs 2
types of
Action!
This Is Your Call To Action
1. What’s it for?
2. What’s it say?
3. How are you
going to say it?
What’s coming
up next…
What make up will help you -
and what to avoid!
!
Clothing that flatters or
frightens!
!
Backgrounds that your
audience will love….
Johnny Appleseed
!
Video allows you the entrepreneur, to
compete with the big boys!
To see more
practical advice
on Video,
Webinars and
Landing Pages
!
!
Subscribe to my YouTube
channel here
!
See you there and please
‘Like’ what you see!

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Video 101 - Beginners Guide Of How To Plan And Make Your First Video.

  • 1. Video 101 Before pressing ‘Record’…
  • 2. Get Started On Video Today!
  • 3. with Lindsay ! de Swart Not well known in Hollywood & I’ve learned the basics of video so I can help you get started!
  • 5. You Can’t Afford Not To! • Highest conversion rate • Build relationships quickly with your customers • Gain instant credibility • Get more search traffic online • Best way to deliver information • Appeal to visual and audio learners
  • 6. Hold your horses! Decide on these 3 things before you start. Let’s do a little bit of planning!
  • 7. 1. What’s it for? • Education • Information • Entertainment • Sales • Building relationship and culture
  • 8. Ask this before you start! • What’s it for? • What does it say? • How are you going to say it?
  • 9.
  • 10. 2. What does it say? • Do you want to educate/deliver content? • Do you want people to take action? • Have you got something to sell or promote?
  • 11. Be Clear On Your Message!
  • 12. 3. How are you going to say it? • Are you a ‘talking head’? • Slides and a voice over - like this! • Do an interview? • Do a demonstration? • Do an ‘over you shoulder’ screen view?
  • 13. Talking head +’s! • Build relationships • Convey energy and personality -‘s! • Need to look good! • Consider lighting, audio, location • Likely need to do editing
  • 14. Slides & VoiceOver +’s! • can do it in your pj’s • no location or lighting issues • great way to share info and teaching points ! -’s! • have to prepare a presentation • less attention grabbing (no eye contact)
  • 15. Interview +’s! • Great info and can be used for JV offers • Gain credibility by association • Great to get engagement, a webinar format perhaps -’s! • Need to grasp the software - Google + is the best format
  • 16. Demo or Screen share +’s! • Show exactly how things are done for better learning • picture is worth 1000 words! • don’t need lighting/location specifics -’s! • need to get it right! • need to be prepared so people only see the results
  • 17. What we covered today • What’s it for? • What does it say? • How are you going to say it?
  • 19. This Is Your Call To Action 1. What’s it for? 2. What’s it say? 3. How are you going to say it?
  • 20. What’s coming up next… What make up will help you - and what to avoid! ! Clothing that flatters or frightens! ! Backgrounds that your audience will love….
  • 21. Johnny Appleseed ! Video allows you the entrepreneur, to compete with the big boys!
  • 22. To see more practical advice on Video, Webinars and Landing Pages ! ! Subscribe to my YouTube channel here ! See you there and please ‘Like’ what you see!