The document provides an overview of Google +1 and how it differs from Google+. Google +1 allows users to indicate their preference for websites and webpages by clicking a +1 button, which may help increase those sites' search rankings over time. It is different from Google+ which is Google's social network platform. The document also compares Google +1 to the Facebook Like button and warns about businesses that offer to generate fake +1's or Google+ followers for money. It encourages adding the +1 button to websites but cautions that it likely won't significantly impact rankings right away.

1. Everything You Need to Know
About Google +1

2. Welcome
David Mynatt - Host
Web Solutions Consultant
Dealerskins
Aileen Ott - Facilitator
Marketing Director
Dealerskins

3. Guest Speaker
Ryan Pryor
Director of Search & Analytics, Dealerskins

4. Audience Participation
– To reduce background
noise, audience
members have been
muted.
– We encourage your
questions.
– Use the Questions text
box on the GoTo
Webinar side panel.

5. Housekeeping
• All questions will be answered during
webinar or offline
• PowerPoint will be distributed after the
webinar
• Available anytime for additional
information
– Contact information will be posted at the end
of the webinar

6. An Intro to

7. Overview
• Quick Look: “Google +1” vs. “Google+”
• Understanding the Google +1 World
• Quick Look: Google “+1” vs. Facebook “Like”
• Ok, so what do I DO with “Google +1”?
• Watch out for “+1 Predators”

8. “Google +1” vs. “Google+”

9. “Google +1” vs. “Google+”
Biggest Mistake Google’s Made in
this whole “Plus” thing:
Poor naming of Products!
(what were they thinking?!)

10. “Google +1”
Audience Poll

11. “Google +1” vs. “Google+”
• Google +1
• Button displayed on the SERPs and now websites
• Shows preference for your website / webpages
• Google+
• Google’s new social network (Facebook rival)
• Create friend / contact groupings – “circles” - and
send messages to the “circles” of friends you choose
• Start chat groups and watch “news feeds”
• NOT for businesses…. Yet…

12. “Google+”
• More like FaceBook,
really… Just look at
that page layout…
“Share” status updates
(tweets ?)

13. “Google+”
Different than Facebook:
• Designate friend “Circles”
• Video streaming
• Start chat “rooms”

14. What is Google +1?
Let’s figure this thing out…

15. “Google +1”
• Shows preference of your website (and pages)
• +1 Button appears on SERPs and websites
• Released for SERPs in early April
• Released for websites on 6/1
• And now rolling toward mobile devices and
YouTube, etc… although not there just yet.
• Only appears on SERPs if you are logged into
your Google account

16. “Google +1”
• Repeat: Only appears on SERPs if you’re logged
into your Google account: Gmail, AdWords,
Analytics, etc.
• Easy to “+1” then, just click and confirm!
• Note: Google designed this to be very easy

17. “Google +1”
• But WHY must you use your Google Account?!
• The value of “+1” is entirely in the relationships
it can show between you, your contacts, and
your common interests (via search results)

18. “Google +1”
• This may eventually enable Google to increase
the relevance of your site to your contacts when
it appears in the search listings by:
• Increasing Click Through Rates (CTR) for your Paid
and Organic listings
• Increasing trust, interest, and engagement of your
potential customers

19. “Google +1”

20. “Google +1”
Organic
PPC
changes @ click

21. Google +1 Button SERPs
Here’s what the
Search Engine
Results Pages
(SERPs)
should start
appearing
over time…

22. Google +1 Button Website
Place it next to
specific content
Or with other
social buttons

23. Google +1 Button Website
“+1” Button
Shameless
Plug Alert !
Check out the
Dealerskins
Blog!
Dealerskinsblog.com

24. Facebook “Like” vs. Google +1

25. Facebook “Like” vs. Google +1
• Similarities
– Both show preference of something
• Google = site; Facebook = anything
– Both are attached to an individual person / profile
• Differences (search or not)
– Google +1 affects only the Google world (maybe)
– Facebook “Likes” influence the Facebook world
(well… maybe in the Bing world too)

26. Facebook “Like” vs. Google +1
• “The ‘Like’ button has allowed Facebook to spread
its reach across the internet – but there’s a
difference between simple site exposure and site
ranking.” --Rimm-Kaufman Group
Meaning:
• Facebook promotes itself via others’ websites
• Google promotes everything across itself and its
other properties

27. “Google +1”
Audience Poll

28. What Now…?
• If you don’t have it on your site... Put it there!
• Pretty quick and easy code
• A few button styles available
• Place it with any other social signal buttons
• Is your site experience a good one? Make it
better!

29. What Now…?
• Adding the Button
• Different button sizes
• Including counters… or not
Find the code and button options here:
http://www.google.com/webmasters/+1/button/

30. What Now…?
• Don’t get carried away (yet)!
• Not going to change the world this week 
• Timothy Jordan, Google Developer, “Yes, +1’s may be a
signal we use in ranking… and it would be among over
250 other signals we use in ranking.”
• Not affecting actual ranking yet
• Make sure you have Google Webmaster Tools
setup on your site (Analytics)

31. “+1” and “+” Sharks

32. “+1” and “+” Sharks
• Businesses offering to provide # of “+1’s” for a fee
• Snake Oil !!
• The same will happen soon with Google+
• Note: Google+ is currently NOT available to businesses
• Similar to the companies that will provide you
with # of FB “likes”

33. “+1” and “+” Sharks
• If you want to spend money on Reputation
Management there are places for doing that… but
this is NOT one of them
• If you have questions about such “businesses”
check with your site providers first!

34. ? ?
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? Questions ?
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35. Contact Information
Ryan Pryor Aileen Ott
Dealerskins Dealerskins
615-627-9767 615-627-9794
ryan.pryor@dealerskins.com aileen.ott@dealerskins.com
David Mynatt
Dealerskins
713-494-5389
david.mynatt@dealerskins.com