SlideShare a Scribd company logo
Social 
media 
in 55 
@danfarkas
What will you learn in 55 
minutes? 
• You will learn how communication theory 
still applies in this crazy digital world. 
• You will learn what key concepts drive in 
the social space. 
• You will have a plan to make your social 
media outreach better in the next week.
You need to 
remember this 
• Social media is a tool. It’s 
not the entire toolbox. 
• Don’t chase platforms. 
• Do chase how to measure 
success in terms of revenue 
and brand equity.
How did communication 
begin?
We like pictures
We like hearing 
things.
Then we got visual.
Then we found a way to 
watch on demand
The internet changed 
communication.
The internet realized 
plain copy was boring.
mark cuban changed 
the game
Internet killed the 
video star.
Think of the social 
media explosion 
• MySpace was about copy. 
• Facebook promoted photos. 
• MySpace countered with audio. 
• Facebook made video more accessible. 
• MySpace got creepy. 
• Facebook won.
Do we see a trend? 
• Copy First 
• Images Second 
• Audio Third 
• Video Fourth 
• Legit Interaction Always
So how do we think 
about content?
Character thoughts 
• Twitter: 120 max. 
•Please 
•Via 
•RT 
•Now 
• Facebook: 250 max 
• Share….
Create content 
buckets 
• Find four of five areas 
that you think would be 
of interest to your 
intended audience. 
• Think “We.” 
• Don’t think “Me.”
16 words to create 
content buckets 
Home Treasure 
Tradition Success 
Action Reaction Capture The Moment 
Contrast Wow 
Animals Kids 
Ride the Wave
What can cm punk teach 
you about social media? 
http://www.youtube.com/watch?v=5OfSR68tEzs
What can nic cage and the guy 
from storage wars teach you 
about social media?
tradition
success 
• What are you doing well? 
• What are your alumni doing well? 
• What are others in your 
community doing well? 
• Don’t be Debbie Downer….
Capture the moment
Capture ohio pride
Capture ohio tradition
What do I hope you 
learned in 55 
minutes? 
• You learned how communication theory 
still applies in this crazy digital world. 
• You learned what key concepts drive in 
the social space. 
• You have a plan to make your social 
media outreach better in the next week.

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Fall 2014 social thoughts

  • 1. Social media in 55 @danfarkas
  • 2. What will you learn in 55 minutes? • You will learn how communication theory still applies in this crazy digital world. • You will learn what key concepts drive in the social space. • You will have a plan to make your social media outreach better in the next week.
  • 3. You need to remember this • Social media is a tool. It’s not the entire toolbox. • Don’t chase platforms. • Do chase how to measure success in terms of revenue and brand equity.
  • 6. We like hearing things.
  • 7. Then we got visual.
  • 8. Then we found a way to watch on demand
  • 9. The internet changed communication.
  • 10. The internet realized plain copy was boring.
  • 11. mark cuban changed the game
  • 12. Internet killed the video star.
  • 13. Think of the social media explosion • MySpace was about copy. • Facebook promoted photos. • MySpace countered with audio. • Facebook made video more accessible. • MySpace got creepy. • Facebook won.
  • 14. Do we see a trend? • Copy First • Images Second • Audio Third • Video Fourth • Legit Interaction Always
  • 15. So how do we think about content?
  • 16. Character thoughts • Twitter: 120 max. •Please •Via •RT •Now • Facebook: 250 max • Share….
  • 17. Create content buckets • Find four of five areas that you think would be of interest to your intended audience. • Think “We.” • Don’t think “Me.”
  • 18. 16 words to create content buckets Home Treasure Tradition Success Action Reaction Capture The Moment Contrast Wow Animals Kids Ride the Wave
  • 19. What can cm punk teach you about social media? http://www.youtube.com/watch?v=5OfSR68tEzs
  • 20. What can nic cage and the guy from storage wars teach you about social media?
  • 22. success • What are you doing well? • What are your alumni doing well? • What are others in your community doing well? • Don’t be Debbie Downer….
  • 26. What do I hope you learned in 55 minutes? • You learned how communication theory still applies in this crazy digital world. • You learned what key concepts drive in the social space. • You have a plan to make your social media outreach better in the next week.