PowerPoint slides from the presentation to the Bucks County Fund Raising Group on Nonprofit Videos in the Age of Mobile and Facebook Live

1. Nonprofit Videos in the Age of
Mobile and Facebook Live
September 15, 2017
Presented by: Michael Schweisheimer
Michael@pwpvideo.com
@pwpvideo
Copyright 2017

2. Interactive Presentation
Please Ask Questions
Not Social Media 101

3. Impressive Stats
https://blog.hubspot.com/marketing/visual-content-marketing-
strategy#sm.00000yt57i965jemjqhi31y54332h

4. Impressive Stats
https://blog.hubspot.com/marketing/visual-content-marketing-
strategy#sm.00000yt57i965jemjqhi31y54332h

5. Impressive Stats

6. Online Video Today

7. Online Video Strengths
• Creates Engagement
• Educates
• It Can Drive Action

8. Online Video Strengths
• Great for SEO
• Easier to Rank Higher in Video Search
• Makes Webpages Sticky

9. Online Video Strengths
• Powerful in Social, and More on Mobile
• Facebook Posts with Video Have 135%
Greater Organic Reach (socialmediaexaminer.com)
• More Than Just Likes and Subscriptions

10. A Few Words About Strategy
• Please have one
• Strategic Plan
• Marketing Plan
• Social Media Plan – with social video

11. When is Video Social?
• Short Run Times
• Singular Messages
• Shared by the Audience

12. Content Curation
• You Can Share Other’s Work
• Like Videos as your Channel
• Subscribe to other Channels
• Share Other’s Videos on Social Media

13. What Should We Say?
• What are You Trying to Communicate?
• What Problem are You Trying to Solve?
• Who is Your Audience?
• What Stories and Visuals do we have?

14. What Should We Say?
• Have a Culture of Storytelling
• Photos and Graphics can be Useful too
• Don’t Forget to Shoot
• You can Shoot Once and Cut Over Time

15. Content is King
• Informational:
Works Well to Promote Events, Programs, or
Organizations in General
• Storytelling:
Works Well for Fundraising, Advocacy, and
Brand Awareness

16. Informational Videos
• Capture Behind-the-Scenes Glimpses of Your
Organization and Staff
• Use Text and Statistics in a Creative Way to
Engage and Educate - Infographics
• Create How-To Videos Related to Your Cause
• Document a Program or Event for Future
Promotion

17. Story Driven Videos
• Increases Audience Engagement
• According to Decision Research, Studies
have Shown That Donors Respond More to
Videos About One Person in Particular
Instead of Two or More
• Bring Client Needs, Successes and Gratitude
to Donors With Video

18. Story Driven Videos
• Fundraising/Brand Awareness
A Story of an Individual Who Has Been
Directly Impacted by a Program
• Friend Raising
A Story About a Volunteer's Experience
• Community Advocacy
A Story About a Citizen to Inspire Action

19. To DIY, or not to DIY?
• Do You Have the Staff?
• By Staff I don’t Mean Interns
• Skill and Interest
• Time
• Can you Combine Forces

20. To DIY, or not to DIY?
• Beginner – No Training
–Video Blogs
–Video Diaries
–Anything Via Webcam, Smartphone

21. To DIY, or not to DIY?
• Intermediate
- Some Training and Practice Recommended
- or Hire a Pro
–Testimonials
–Event Coverage
–Speakers

22. To DIY, or not to DIY?
• Advanced- Hire Pro
–Formal Interviews
–Fundraising Videos
–PSAs

23. YouTube for Nonprofits
• www.youtube.com/nonprofits
• Requires Acceptance in Google for
Nonprofits
• www.google.com/nonprofits

24. YouTube for Nonprofits
• Add donation cards to your videos
• Link Anywhere Cards - External Links
• Call to Action Overlays
• Google Wallet “Donate” Button

25. Distribution
• Name Your Video File Properly
• Words Help – Title, Description, and
Tags
• Closed Captions and Annotations
• Ask for Likes and Shares
• Embed Your video

26. Distribution
• Facebook: Auto Play Changes
Everything
• Twitter: Link to Your YouTube Video
• Vimeo: Great for Embedding

27. Details
• Release Forms
• Music Clearances
• Stock Footage and Images

28. Free Stuff
• TechSoup.org
• The Free Music Archive
• Moby Gratis
• Beth Kanter Article of Free Images

29. Contact Information
Michael Schweisheimer
Michael@pwpvideo.com
www.pwpvideo.com
215.848.0594
facebook.com/pwpvideo
@pwpvideo

30. Gear
• Simple Camera
• Simple Audio
• TRIPOD
• Premiere Elements for Editing
• bhphotovideo.com

31. Gear
• B&H Small Camera Gear List
• B&H DIY Video Toys List
• Call B&H for NFP Discounts
• Toys are Tools – Story First
• TechSoup.org

32. Shooting Tips
• Use Headphones
• Don’t Forget to Use Your Tripod
• If You are not on a Tripod, Shoot Wide
• Get Coverage – Wide, Medium, and Close

33. Shooting Tips
• Leave Some Headroom
• Look Room/Leading
• Mind Your Background
• Beware of Backlight
• Choose Direct to Lens vs. Off Camera

34. Shooting Tips
• Shoot Lots of B-Roll
• Hold B-Roll Shots Steady for 10-20 Seconds
• Try Variations like Zooms or Pans
• Move Your Camera for Different Angles
• Film B-Roll of People You Have Spoken To