Augmented Reality, RFID and the Internet of Things
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Workshop about breaking digital creativity away from screens and the opportunities that Augmented Reality, RFID, mobile and multitouch technologies present.
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Augmented Reality, RFID and the Internet of Things
- 1. The internet of things o r “Why don’t you switch off your screen and do something less boring instead?”
- 9. But in the meantime we are starting to bridge the gap…
- 10. www.fanta.eu
- 13. Haven’t we been here before?
- 14. Beyond “marketing fluff” = A future of mobile search…
- 15. … that bridges screens and the real world?
- 16. … that bridges screens and the real world?
- 18. Can paperbacks be digital?
- 19. I am Arfur
- 25. Pling Plong is a soft pillow that plays back audiobooks based on the physical objects or books that are placed on it.
- 28. “ But what if I don’t want to buy an RFID kit?”
- 29. “ A year from now basically every new phone that’s sold will have [Near Field Communication]. It’s a two-way, bio-directional RFID communication link that makes this device work as a tag or as a reader. ” Sony Ericsson’s VP of systems architecture Håkan Djuphammar,
- 32. Will digital make us cry?
- 38. Shared group experiences with unexpected interactions
- 39. O2 expects one million people to take part in the interactive games over the summer.
- 40. High-tech meets physical low-tech means more engaging messaging opportunities
- 44. We need to offer a shared, perception changing experience An experience you can participate in, use and break out into the real world
- 45. Why should we care?
- 46. 69% research products online before going to the store to make a purchase 34% have looked at an online review at least once before making a purchase 61% want to be able to scan bar codes and access information on other stores’ prices. Why should we care?…the new retail journey 39% compared a product’s features and price across online retail outlets before buying 9% used a cell phone to text message a friend about a product while shopping. Source: BusinessWeek
- 49. Based on Nokia’s Mobile Gateway & Jyri Engestrom Why should we care?...Social Periphery
Editor's Notes
- Are screens boring? Not necessarily, it’s just that what we define as a screen is changing…there are more of them, they’re different sizes and in different places and our relationship to them is changing, the way we interact with them is changing.
- A new relationship is expected beyond the old screen/mouse/keyboard/joypad, how do we respond
- Are screens boring? Not necessarily, it’s just that what we define as a screen is changing…there are more of them, they’re different sizes and in different places and our relationship to them is changing, the way we interact with them is changing.
- “ Pling Plong is a media player for stories and sounds, placed inside a pillow. It is designed for the home environment and is meant to stimulate children’s imagination and interest for books. Its low-tech appearance in form, material and its simple functions makes the pillow seem magical. The fact that you can lay your head on it makes the toy very calming and it is meant for relaxing play alone.”
- Educational engagement – interactive inspirational and fun learning
- Offer an experience that they can participate in, use and break out into the real world