The document is a primer on augmented reality (AR) specifically tailored for libraries, detailing its definition, evolution through various internet stages, and practical applications. It discusses the importance of AR in consumer behavior and retail experiences, highlighting statistics on how consumers engage with products online. Additionally, it mentions various AR projects and resources available for development, as well as societal implications such as privacy concerns and the impact on connectivity.

1. Augmented Reality a primer for libraries Sarah Houghton-Jan Digital Futures Manager, San Jose Public Library Author, LibrarianInBlack.net

2. What is Augmented Reality?

5. an open platform where anyone can develop their own “layer”

6. GPS / cell ID camera accelerometer

7. augmented reality formula digital view of the physical world (usually through a camera, goggles, screen) + digital objects and data from the virtual world (photos, text, links, 3D objects)

8. Internet 1.0 (1995-1999) text exchange, commercial, “game changer” Internet 2.0 (2000-2004) email, IM, web 2.0 Internet 3.0 (2005-2009) communication, social media, multimedia Internet 4.0 (2010-?) mobile, wireless/3G, augmented reality

9. the ridiculous hat approach

11. augmented reality vs. virtual reality

13. General Electric Augmented Reality ad

14. Sony Playstation EyePet Project

15. Microsoft’s Project Natal

16. QR Codes

17. SnapShop ShopSavvy

18. some interesting statistics 69% of American adults research products online before going to the store 61% want to scan barcodes and see stores’ pricing 39% compared a product across multiple stores 9% texted a friend about a product while shopping RETAILER’S NIGHTMARE

19. Cyberspace has leaked into the real world. What was inside the box…is outside. - Vernor Vinge

21. Layar

22. Wikitude

23. Google Goggles

24. AirPainter Virtual Graffiti

25. Sky Siege

27. iPew WorkSnug

32. Idee Inc., image recognition search on an iPhone

36. SJPL’s AR Project Local history walking tours in San José Photos, audio clips, 3D plans, yearbooks, etc. web, mobile web, audio + AR apps like Layar, Foursquare, Gowalla, Wikitude, etc. our own app?

37. AR’s societial consequences instant, live information access instant, live entertainment access openness and transparency connectivity ubiquity social vs. isolationist privacy concerns

39. Who is Big Brother? Government? Marketers? The guy next to you?

40. Development Resources Layar: dev.layar.com BuildAR: buildar.com PorPOIse: code.google.com/p/porpoise LayarDotNet: layardotnet.codeplex.com Python Django Layar: pypi.python.org/pypi/djanjo-layar/

41. questions and discussions LibrarianInBlack.net Twitter: TheLiB Email: LibrarianInBlack@gmail.com