This document provides a weekly update from Paulette Chafe, Director of Experience Planning at IBM Interactive. It includes information about upcoming conference calls, five experiences to check out this week related to tech-enhanced packaging, location awareness, virtual reality applications, visual recognition, and 5G networks. It also shares updates about the company's creative community on Behance and announces an awards competition for creative works.

1. #OpenMicMonday
Paulette Chafe
Director of Experience Planning
@pchafe
Weekly Update | Monday, March 16, 2015

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IBM
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Experience
creators, innovators and thinkers
good morning
▪ 5 experiences to begin a thoughtful week
▪ Creative & Design Updates
For those working remote:
Conf. Call In: +1-888-426-6840
Participant Code: 889 755 47
Remote Meeting:
https://apps.na.collabserv.com/meetings/join?id=5732-6605
Password:ibmix
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IBM
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five things you should
experience this week
1. Tech Enhanced Packaging - Diaego Smart Whisky Bottle
2. Location Awareness - Digital Mapping With Pixie
3. Virtual Reality Real World Applications - New Ways to Learn and Sho
4. Two Sides of Visual Recognition - To Be See or Not To Be Seen
5. The Long Winding Road to 5G

4. ‹#›
Tech Enhanced Packaging
Diageo partnered with Norwegian tech
company Thinfilm to create a "smart bottle" that
can send push notifications to smartphones
when they are in close proximity. These
notifications could include special promotions
and cocktail recipes.
The technology comprises a sensor-embedded
electronic label that can detect when a bottle
has been opened. (near field communications) It
then sends relevant and timely messages to
drinkers.
Beyond its marketing capabilities, Diageo says
this sort of technology can help the company
track bottles across the supply chain to ensure
the authenticity of product.
smart whisky bottle
https://gigaom.com/2015/02/25/behold-the-nfc-enabled-smart-whisky-bottle/

5. IBM
Interactive
Experience
5
https://www.getpixie.com/?
src=gg_Ad171&gclid=Cj0KEQjwlYqoBRDajuaTvsyq1PQBEiQAEhSjnLZYmGMRB7yACHaqsE33GQdzCrxfaYLIXBO7EqQ_FmYaAtFo8P8HAQ
Location Awareness
Pixie Points claim to be the smartest, friendliest,
most useful tags in the world, and the only ones that
provide precise location.
Each Pixie point contains innovative signaling
technology that enables the Pixies to communicate
with the Pixie app, and with each other.
Platform reveals the location of any object – even
through walls, down to inches. Distance
approximately 150’.
digital mapping with pixie

6. IBM
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Virtual Reality Real World Applications
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http://www.starship-group.com/product/cybercook/
new ways to learn and shop
UK-based Starship created a hyper-real virtual
reality cookery simulation using Samsung's
virtual reality headset, Gear VR. The technology,
called CyberCook, enables users to create
recipes from around the world using virtual
ingredients in real-time.
“The 19th century had cookery books, the 20th had TV, radio and
linear multimedia. Now, for the 21st century, Starship bring you
CyberCook. It’s an experience second only to real cooking, a genuine
game-changing platform.”
The North Face’s latest campaign, which
transports customers to Yosemite National Park
as they shop comfortably in the company’s retail
stores. Using Google Cardboard, the experience
places viewers in the great outdoors, with the
ability to look around in any direction, recreating
the experience of actually being there.
http://digiday.com/brands/north-face-brings-virtual-reality-retail/
http://www.google.com/get/cardboard/get-cardboard.html

7. IBM
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7 http://www.technologyreview.com/news/535631/smartphones-will-soon-learn-to-recognize-faces-and-more/
Two Sides of Visual Recognition
Qualcomm announced last week that it will
bundle software capable of recognizing, images
of say a city skyline or pictures of your friends
and tagging them with their names with its next
major chip for mobile devices. The technology,
which Qualcomm calls Zeroth, could make
sophisticated machine learning more common on
mobile devices.
On the flip side…
AVG’s Invisibility Glasses were designed to
protect one’s identity from facial recognition
software, the glasses feature infrared lights
embedded into the frame around the eyes and
nose area. When a photo is taken, the bright light
created by the LEDs obscure those areas, which
are essential to making facial recognition
software work.
http://recode.net/2015/03/05/invisibility-glasses-and-encrypted-phones-security-takes-center-stage-at-mwc/
to be seen or not to be seen

8. IBM
Interactive
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Race for 5G Has Already Begun
8 http://recode.net/2015/03/13/mapping-the-long-winding-road-to-5g-wireless-technology/
fueled by threats from Google Fiber et al
The 5G network will be service-aware. It
has been stated, the network has to be so
much smarter because it will have over 50
billion connected devices.
In addition to meeting those needs, 5G
should deliver 100 times the speed of 4G
networks.
Faster networks with shorter lag times
between device communications could help
robotics surgery and car-to-car
communications take off.
http://www.wsj.com/articles/telecom-industry-bets-on-5g-1425895320

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IBM
Interactive
Experience
Our Creative Community On Behance
Share Your Concepts, Designs & Ideas
https://www.behance.net/IBMiXNYCStudio
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10. IBM
Interactive
Experience
Paulette Chafe
Director, Experience Planning
@ pchafe
Welcome
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Dominic Poon
Assoc. Director, Experience Architecture
Abigail Yuskis
Information Architect

11. Calling All Creators & Innovators!
IBM
Interactive
Experience
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Can your work stand up to the worlds best?
Submit your best work March 16th to March 23rd to
Elizabeth Kiehner, Global Design Services Manager
[ekiehne@us.ibm.com] by March 23rd at Midnight
Read More https://w3-connections.ibm.com/blogs/TheIdeaLab/
entry/The_IBMiX_Awards_Season_Is_Upon_Us?lang=en
Awards Season Is Upon Us

12. IBM
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Have A Great Week.
IBM
Interactive
Experience
have fun!
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13. IBM
Interactive
Experience
Have A Great Week.
IBM
Interactive
Experience
have fun!
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