The document discusses trends seen at CES 2017 related to connection, cognition, and immersion. Key trends highlighted include the emergence of connected product ecosystems from brands like LG; Alexa becoming the dominant interface for IoT devices; augmented reality gaining capabilities through object recognition and spatial freedom in VR; and autonomous vehicles expanding beyond cars to devices like drones and delivery robots. The trends showcase an ambient computing future where artificial intelligence and new data types simplify tasks and predict needs.
Tom Edwards, Chief Digital Officer, Agency @ Epsilon and recent Ad Age Marketing Technology Trailblazer, recently attended Google I/O 2017. From Google's vision of ubiquitous computing, multi-modal, computing, Google Assistant (Actions, Auto, Computer Vision, Wear, Android O, Progressive Web Apps, Structured Data & Search to Immersive Computing tied to Daydream, Social VR, WebVR, Visual Positioning Services, Tango and WebAR, this is a comprehensive recap of the event.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
Tom Edwards, Chief Digital Officer, Agency @ Epsilon and recent Ad Age Marketing Technology Trailblazer, recently attended Google I/O 2017. From Google's vision of ubiquitous computing, multi-modal, computing, Google Assistant (Actions, Auto, Computer Vision, Wear, Android O, Progressive Web Apps, Structured Data & Search to Immersive Computing tied to Daydream, Social VR, WebVR, Visual Positioning Services, Tango and WebAR, this is a comprehensive recap of the event.
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
Below is my recap for CES 2016. I distilled the event into 6 strategic territories:
1) The New Reality - This section outlines the various virtual reality offerings presented
2) 3D Everything - A look at the advancements in 3D printing & scanning
3) Beyond Screens - This is a comprehensive look at new forms of computing and ways to connect with consumers with light
4) Accessories that Empower - A key factor in digital growth has been the creation of systems that empower consumers to create, be it images, videos, etc... This section focuses on the next evolution of accessories that will empower the creation of immersive experiences.
5) Smarter Home - There is an arms race to be the primary hub for the smart home. This section provides examples from Lowe's, LG and others who are working to connect IoT systems and the profitable ecosystem of sensors that accompany it
6) Intelligent Robotics - Emotive robotics and artificial intelligence will fundamentally change consumer behavior. This is a recap of intelligent robotic systems that were on display at CES 2016.
Things to be expected at Apple WWDC-2015
- iOS 9 and iOS X 10.11
- Apple Music Streaming Service
- Apple Pay reward
- Homekit updates
- Proactive Siri
- Apple Watch Native SDK
- Maps Transit Directs
- iPad Split Mode Screen
To say it is difficult to see and do everything that CES has to offer is an understatement. In fact, the only easy part is consistently hitting 10,000+ steps on your tracker every day! But we were prepared, using our 2017 Fjord Trends as a guide, to uncover the most inspiring work and topics that will continue to evolve this coming year.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
We have so many expectations towards 2021. India is consistently proving its talent on developing Its own digital environment in mobile app development after the Data breach of Chinese Apps. Mobile Application development company industry is continuously evolving and Staying up to date with the latest trend is arguably the most crucial aspect of success in this space. To stay competitive, exploring new opportunities and leverages the latest trends in technology.
What We Learned at CES 2013 and What Every Brand Should Know - Final RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES & What Every Brand Should Know”. Enjoy.
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Observations and insights on #MWC17 trends and technologies from Kinetic, the global leader in contextually connecting and activating audiences on the move.
Mobile World Congress 2017 Recap: The Future of ConnectivityIan Beacraft
A recap of the fourteen trends that defined Mobile World Congress 2017, through the lens of Epsilon Agency's innovation platform of Cognition, Connection and Immersion. Here you'll find the best of the show.
CES 2019: From Consumer Electronics to Connected ExperiencesHavas
This year marked the 52nd year of CES– one of the most highly anticipated product launch platforms in our industry. With 2.9MM square feet of exhibition space, over 4,500 exhibiting companies flocked to Las Vegas to showcase their brands and products to consumers across every market. There were over 188,000 attendees from all over the globe, including our Havas digital strategy team, who curated the most meaningful insights and takeaways for our clients and colleagues.
Since the launch of smartphones circa 2007, the level of expectation from CES increases each year as marketers and media practitioners seek the next game-changing technologies. While it may not have been home to the next iPhone, Google or Amazon disruptor (yet), CES 2019 went beyond gadgets, robots, and cool toys.
Certain key themes have remained of top interest over the years, and they continue to build momentum in the marketplace: smart homes, voice, retail, IoT — all of which ladder up to connected experiences. Connected devices have given brands unparalleled access to consumers by shortening the distance between the consumer and what they want to engage with or buy. Conversely, they have increased the distance between brands and the consumers as multiple connections also bring the challenge of holding their attention. Connected devices and consumers enable richer opportunities for brands only when the right ecosystem powers that opportunity. Furthermore, consumers expect to get what they want in their immediate context, at their precise moment of need.
For brands, this change in the power dynamic has raised the importance of effectively and efficiently interacting with consumers across each touchpoint. To be able to distinguish themselves and drive long-term loyalty valuable consumers, they need to build a long-lasting authentic connection. This is dependent on their ability to maintain a consistent and always-on presence in front of their consumers with or without paid media dollars or exposure. In a world where marketing dollars continue to shrink, that is no small feat; however, the mandate is quite clear: To deliver the best digital marketing solutions, brands must simply find the maximum outcome from their investments. And it is with this mandate in mind that we navigated CES 2019 to draw inspiration from what was showcased on the floor and build meaningful themes for our clients and partners to share in the boardroom.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Mobile World Congress 2019: 6 Key Factors that Will Change the PresentHavas
Imagine a horse-drawn cart traveling along a stony track. At this point, we pose three questions. What speed could it be going at? What is the load that it can take? How long might it take to accelerate? Now imagine a large five-lane motorway, full of powerful cars, with almost instantaneous acceleration. Here we again pose the three questions above. The difference in the answers is the essence of the Mobile World Congress.
Havas Media Group Spain reports back from this year's event and looks at how 5G is going to change the way we understand connectivity and opens up a world of possibilities. Machines will have more autonomy and the challenge will be in seeing how the human-machine combination will lead us to a more sustainable and connected future.
CES 2019 marked the 52nd anniversary of the world’s
largest consumer technology conference, featuring a
daunting 4,500 exhibiting companies stretched over
2.9 million square feet of exhibit space. Over 180,000
people attended, from over 155 countries.
We bring you the Top 10 Toys + Trends at CES 2019 —
our annual take on what rose above the rest and a
mix of the CES stuff that wow'd, woo'd and is worthy of
watching. Here’s to more innovation and exploration
in 2019.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
A recap and insights from CES 2014 from the Cake Group and Havas Media: includes insights around wearable technology; 4K displays, robotics; the connected home the intersection of fashion & tech; connected cars; immersive entertainment and tech marketers.
We have so many expectations towards 2021. India is consistently proving its talent on developing Its own digital environment in mobile app development after the Data breach of Chinese Apps. Mobile Application development company industry is continuously evolving and Staying up to date with the latest trend is arguably the most crucial aspect of success in this space. To stay competitive, exploring new opportunities and leverages the latest trends in technology.
What We Learned at CES 2013 and What Every Brand Should Know - Final RecapOgilvy
The 2013 International CES topped 150,000 attendees, covered 1.92 million square feet of exhibit space, unveiled 20,000 new products and showcased hundreds of speakers discussing the state of the technology industry in just four days.
But with all the hype, commotion and can-not-miss content flowing throughout the 4 day event, we wanted to find the answers to the one thing on the top of all of our minds, “What does all of this mean for my brand?”
Ogilvy & Mather broke down the 2013 International CES into bite size chunks of the most important brand takeaways and trends that you’ll find compiled within “What We Learned at CES & What Every Brand Should Know”. Enjoy.
Co-authored by: Brandon Berger, Worldwide Chief Digital Officer and Matt Doherty, Associate Director, Global Digital Creative & Strategy
Mobile World Congress 2013: A report from the floorDMI
Insights from MWC 2013, the worlds biggest mobile event – coverage of the latest mobile devices and operating systems as well as trends in mobile retail,mobile payments and enterprise mobility.
16 Digital Trends for 2016 explores macro digital shifts that will impact digital marketing in the next year. The focus is to identify trends that can enhance campaigns in 2016 as well as provide a look into the near future through emerging technology that brand marketers will begin experimenting with in 2016. From the impact of Ad-Blocking to Holographic Computing, the deck will provide an overview and key takeaways for consideration.
Follow Tom Edwards @BlackFin360
At this year’s CES, we saw a multitude of new tech, but a common thread was apparent: the sophisticated use of data to provide utility or entertainment for consumers. For brands, this is the foundation of a new super-connected consumer journey, offering new opportunities to create powerful, seamless experiences. Check out our top CES Trends:
I recently attended Facebook’s F8 developer conference in San Francisco and the event did not disappoint. Mark and the Facebook team outlined their approach to a ten year roadmap, launched the highly anticipated Messenger chat bot beta and showcased their first concepts of a social virtual reality experience.
This document covers:
• The 10 year roadmap analysis
• The Rise of Chat bots
• Immersive Experiences & Social VR
Carat Global has been producing trend reports for over 5 years, looking at new technologies that will become more important and relevant to clients.
The trends for 2017 are all growing in importance, and will all have implications for clients.
The trends for 2017 involve two big themes:
The evolution of content, including live video, sports rights, and augmented reality
The growing links between digital and physical worlds, including identity, the expectation of speed, and controlling the IoT ecosystem
Incorporating emerging technologies with independent pharmacy careCody Midlam
Program Description:
This program will identify emerging technologies affecting the practice of pharmacy in a transitional healthcare delivery system, with a focus on those technologies that increase interconnectivity of electronic health records, tools to improve pharmacist-patient communication, and tools that aide in drug therapy monitoring.
Objectives:
1. Chart the data flow to and from electronic health records and what pharmacists can expect in the future
2. Identify mobile health devices and applications (apps) to monitor blood pressure, blood glucose, and other patient-centric labs
3. Differentiate between historical, current, and future programs to aide in medication adherence and compliance
4. Distinguish which technologies enable the independent pharmacy to further enmesh itself within existing healthcare systems
Orbiting the Black Hole of Category Code ConvergenceBrandSquare
Rob Swan, Vice President, Executive Creative Director and Michael Colton, Director of Design Strategy at Brandimage as they present Orbiting the Black Hole of Category Code Convergence.
Marc Levine Live Webinar: How to Build Quality-Focused Partnerships in Your P...BrandSquare
In How to Build Quality-Focused Partnerships in Your Print Supply Chain, Marc Levine, Director of Enterprise Print Quality at Schawk, explains what steps your brand can take to enable efficient processes and drive the highest quality from your print suppliers.
Watch the entire webinar here: https://www.youtube.com/watch?v=o44VVF7VhT0
Rob Hollands Live Webinar: Projecting the Future of Retail BrandSquare
Brick and mortars are selling experiences, not just products. Physical retail spaces must deliver a connected brand story as shoppers are turning to mobile devices to search, compare prices, and seek recommendations. We are helping brands win these opportunities with connected experience design.
Kathryn Sloane and Ben Chong Live Webinar: Power Shifts in Men's BeautyBrandSquare
What do men see when they look in the mirror? Think of your brand as that mirror. It can reflect basic hygiene and grooming to meet social norms, or it can reveal expressive possibilities for a highly personal style. Asian markets lead the world in embracing men’s beauty. And while most Western men aren’t quite ready for foundation and lipstick, they’re increasingly looking to flaunt their own individuality. Hold a mirror up to the East and visualize new opportunities for helping these men look their best.
Watch the entire webinar here: https://www.youtube.com/watch?v=2QHoKNpdP-s
This is a BrandSquare webinar presented by Kathryn Sloane, director of growth at SGK and Ben Chong, head of strategy at Anthem. Anthem is part of the brand development group of SGK, which is a Matthews International company.
This special edition of "The STORM Report" is a compilation of memBrain's observations from the CES 2017 show floor combined with the most "buzzed about" products and hottest trends according to leading industry publications and experts (including several of the CES 2017 Innovation Award winners).
Each year, the memBrain team travels to Las Vegas to attend the Consumer Electronics Show (CES) to gather intelligence on hot new products as well as pick up on early radar for emerging trends. For 2017, memBrain collaborated with the global agency Wunderman to co-present our first ever "Collision" breakfast - featuring topics including Futurism, Products & Consumers, and Content and Content Channels. In case you missed it, we've included highlights and a link to the entire presentation within the presentation.
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
What are the technologies that could significantly change the future of enterprise communications? This short presentation suggests a dozen possible game-changers.
Interactive Technology & Marketing In 2012tomchapman
We all are well versed with touch screens, and many have annoyed Siri with voice commands, but exciting developments are happening in the areas of gesture recognition, face detection, eye tracking, thought and smell. All of these available interactions will have a profound impact on the way people interact with technology, so much so that in the not too-distant future, we will interact with technology in the same way we interact with each other – naturally!
A new experience model for the smart home and consumer IoT [Endeavour Partners]Nalani Genser
We have been hearing about the emergence of consumer IoT for decades. Yet, while many pieces of the underlying technology have been available for many years (or longer), consumer Internet of Things (IoT) experiences have yet to make their way into the average consumer’s daily life. Today, challenges exist in delivering compelling use cases, user journeys, and user experiences that deliver meaningful value propositions that encourage adoption. This poses a number of questions: What shifts need to occur to (re)position the industry for true mass market adoption? What are the elements that the industry has been stuck on that might be holding it back? Might there be a change in where the value is created for consumers in the future? This white paper from Endeavour Partners will dive into these these questions, and present an alternative vision for the future of consumer IoT, through the lens of the smart home, exploring why the future is different than the one we had been expecting.
When smart-phones sense how you feel: The era of intelligent mobile devices -...Internet World
Mobile Theatre - June 17th, 12:30-13:00
Argus Labs uses deep learning algorithms to sense, understand and predict human behaviour and emotions, based on the sensors in a smart-phone and general usage of a smart-phone. The presentation will demonstrate how smart-phones will start to behave as intelligent entities that know how a user feels and improve our lives.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Last week, more than 3,900 exhibitors gathered in Las Vegas to showcase their latest technology innovations. With over 2.75 million square feet of exhibit space across Las Vegas, CES 2018 was the largest show floor in CES’ 51-year history.
Like years past, CES showcases everything from futuristic robots, autonomous vehicles, and artificial intelligence. This year, however, the true stand-outs were those who invested in real-life application.
We've put together our key takeaways from CES 2018, which cover the most groundbreaking trends and what they mean for brands, marketers, and consumers.
Argus Labs' technology renders mobile devices into sensing, intelligent and feeling devices. Learn how this revolution has started and what the near future holds. Already today...
Smart Glasses and the Evolution of Human-Computing Interfacesn-tech Research
Within the emerging category of wearable computing, arguably the most characteristic product to emerge is "smart glasses" which mesh the communications capabilities of smartphones with additional visual and other sensual enhancements, including augmented reality. The primary selling feature of smart glasses is their ability to display video, navigation, messaging, augmented reality (AR) applications, and games on a large virtual screen, all completely hands-free. The current poster child for smart glasses is Google’s "Glass" product, but there are more than 20 firms offering smart glasses or planning to do so.
The hands-free nature of smart glasses opens up new possibilities for human-computer interfaces (HCI), drawing from smart phones as well as interfaces developed in other contexts (e.g. virtual reality). Early smart glasses models are leaning on mature and low-cost technologies with notable influence from smartphones; however we see a gradual trend for smart glasses (and other wearable computing devices) to be driven by more natural interface controls, once these technologies have time to mature as well -- and they're getting remarkably close.
We recently ran an agency briefing session on interactive technology; the underlying theme of the presentation was the emergence of natural user interface or NUI.
Gilbane 2013 Boston - Are You Prepared to Create Content for the Internet of ...Christopher Carter
What are the principles that should guide your decisions when creating content for the internet of things? What types of content, where to place it, and how it should interact with the end-users?
I look forward to Facebook’s F8 developer conference each year. It’s a great opportunity to see how Facebook is prioritizing and adjusting their 10 year road map based on shifting consumer behavior and new advancements in technology.
What was fascinating about this years conference is the rate they are accelerating the convergence of technologies that connect us, immerse us into new virtual worlds and advancing innovation well beyond what we would expect from a company that identifies itself as social first.
Facebook wants to redefine how we think about reality and the not too distant future when all reality is augmented and virtual. The following provides analysis across the consumer centric filters of connection, cognition and immersion.
Connection – Trends that reimagine how we connect, enable and empower consumers
Cognition – Trends where machine based intelligence will disrupt and redefine data assets and how we work
Immersion – Trends that align technology and presence to evoke emotion, entertain and power commerce
The recap dives into how the camera becomes a new point of connection and distribution along with the potential rise of effect based marketing, the role of cognitive systems to enhance everything from newsfeed, messenger and augmented reality to the launch of social first virtual reality products and the near future of brain controlled interfaces.
Twitter Moments Launch & What it Means for Brand MarketersTom Edwards
On October 6th, 2015 Twitter launched Moments. This deck provides a comprehensive overview of the user experience, a competitive comparison to Snapchat's Live Stories and looks at the potential benefits for brand marketers who will be able to leverage the sequential storytelling and curation capabilities of Twitter Moments.
This deck provides a consolidated view of the latest twitter cards and how they can be leveraged for different marketing purposes. The deck highlights the following Twitter Card types: Summary, Summary with Large Image, Photo Card, Gallery Card, App Card, Player Card, Product Card as well as a brief overview of the new analytics options.
Evolution of Social Media Marketing - Tom EdwardsTom Edwards
This deck takes a trip back in time to review the rise of social media platforms across the globe. Next, is a review of the impact social media trends have had on consumer behavior. Then focus shifts to the evolution of social marketing globally and wraps with a look at the future state of social marketing.
Where should marketers and brands place bets over the next five years? What is hype over substance? Taking all of this into consideration, I interviewed my strategy teams in Los Angeles, New York, and Dallas to map the state of digital marketing in the year 2020.
We had fun with discussions of drones, crypto currency, the internet of people, and more. While the team agreed fundamentally about certain platforms making an impact, there were pros and cons to impact and feasibility. The following presentation is the consolidated and highly visual vision of the future of advertisting in the year 2020.
We will take a look back at transformational media moments that give clues to the future state of advertising. We will then look at the role of integrated mobile, converged media, connected life and the digital ecosystem of the future.
Presentation Cameos by Drones, Terminators, the Jetson's, Marty McFly, Grumpy Cat and more!!!
Facebook Strategy Shift to Reach & FrequencyTom Edwards
Facebook recently instituted some major changes to their platform that greatly affect marketers. To help you navigate this shift, I have created a white paper that will help substantially.
The overarching point you need to understand is that organic Facebook reach is being reduced dramatically and it will cost you to reach your own audience. Facebook is now less about brand-published content being the sole driver of engagement. You must pay to amplify your content and you must create multiple variations of your content based on targeting different segments of your audience.
How we consume information is constantly changing. With the shift towards highly visual storytelling and the decrease in organic reach by many social platforms it is even more important that your content tells a story and ultimately gets a users thumb to stop on your content and take notice.
This deck highlights best in class examples of visual storytelling, atomized content, thematics & real-time examples that are creative and drove engagement.
Many examples were featured by Facebook & Twitter teams as best in class.
The line between social & native advertising continues to blur. With that in mind this deck provides an overview, examples and best practices for both open & closed native platforms.
This presentation focuses on the 6 broad native advertising product types such as in-feed, search, promoted listings, recommended content, custom content as well as native in traditional advertising.
Next the presentation outlines the differences between open & closed platforms as well as an ecosystem recap that outlines the likes of Facebook, Twitter, Taboola, Outbrain, etc...
Finally the presentation outlines some of the key elements that should be considered when creating native advertising creative.
3 New Facebook Promotional Engagement ModelsTom Edwards
The white paper outlines three new promotional engagement models that Facebook now supports based on recent changes to the promotional guidelines. It can be used as a resource when mapping client objectives to the ideal promotional engagement model, including making the call between an app vs. responsive News feed strategy or how hashtag promotions differ on Facebook vs. other platforms such as Twitter, Instagram and Vine.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
2. CES & Our View of 2017
Technology is now essential to our daily lives. Accessibility and empowerment
has transformed how we connect and communicate. This has led to new forms of
user interaction that will usher in the business models of the future.
CES 2017 showcases the tools and technology that will further empower
consumers through new types of conversational experiences, the continued
evolution of artificial intelligence as well as the rapid rise of third-party ecosystems
supporting virtual, augmented and mixed reality.
The trends we covered at CES 2017 outline the evolution of marketing in 2017
through the consumer centric filters of connection, cognition and immersion.
• Connection – Trends that reimagine how we connect, enable and empower
consumers
• Cognition – Trends where machine based intelligence will disrupt and
redefine data assets and how we work
• Immersion – Trends that align technology and presence to evoke emotion,
entertain and power commerce
How we consume and interact via digital channels is about to be absorbed and
redefined. The technology featured at CES 2017 aligns with our view of the
coming convergence toward an ambient computing future built on new data types
that will simplify complex tasks and predict need states vs. reacting.
Tom Edwards
Chief Digital Officer, Agency
2
3. Cognition
Connection Immersion
Zone of
Convergence
CENTAUR-AI
MACHINE LEARNING AS A SERVICE
PERVASIVE VOICE-BASED EXPERIENCES
BLOCKCHAIN + AI
AFFECTIVE DATASETS
SEARCH TO 1:1 PREDICTIONS
SIMPLIFIED CONVERSATIONAL EXPERIENCES
E-SPORTS
HOLOGRAPHIC COMPUTING
CONNECTED CARS
SOCIAL VR
VR COMMERCE
(RE) MIXED REALITY
THE DEMOCRATIZATION OF VR
CONNECTED PRODUCTS
6. Connected Product
Ecosystems
During the LG keynote executives announced 100% of their home
appliances released in 2017 will be advanced wifi capable. This is the
first time a megabrand such as LG has connected an entire line of
their products, and others are sure to follow.
Paired with the LG Hub Robot, these appliances can employ their own
data and cloud services with the power of a central control center that
minds the environment while deploying independent devices based on
environmental cues, user preferences, and cloud data.
Implications: This marks the beginning of an era where connected
products integrate into branded smart ecosystems that become more
than the sum of their parts. We're likely to see multiple brands fight for
dominance in this space creating their own closed systems.
6
Connection!
LG's Hub robot controls several of LG's Smart home appliances like their
smart oven and washing machine. It runs also runs Amazon's Alexa.
Previous: LG announces that their entire suite of home appliances will be
100% advanced wifi capable, creating an entire ecosystem of connected
products.
8. Alexa: The Interface for IoT
Alexa was the undisputed winner of CES this year. Hundreds of
devices announced Alexa compatibility or complete Alexa integration.
Everything from smart humidifiers, refrigerators, ovens, vacuums,
lights, switches, TVs, and oh yes, cars.
The huge volume of devices that announced compatibility shows a
sharp turn from the trend of pushing independent mobile apps for IoT
devices. The appeal of a single, voice activated interface that can
manage all the smart devices in a home may influence consumers to
look for devices that are designed to work with Alexa.
Implications: Voice Interfaces are quickly becoming the remote
control for the Internet of Things and Amazon stands firmly at the head
of the pack.
8
Connection!
VW's Alexa integration can give status updates, help with location assist,
create reminders, and purchase items and parts for their specific model VW,
while LG's smartfridge (previous) will include all standard Alexa functions
along with direct ordering from Amazon Pantry.
10. Secure Connected Home
A number of companies including Norton, BitDefender, McAffee
introduced home network security routers aimed at protecting your
personal devices and IoT systems from external threats. With an
estimated 50 Billion IoT devices to be connected by 2020, a strong
security solution is a necessity. With botnets like Mirai using unsecured
IoT devices to wage DDoS attacks on major websites and individuals
alike, the security of IoT is more important than ever.
Implications: Stories of hacked baby cams and even a Jeep have
caused concern over the safety of IoT devices. A solution to secure
home networks and eliminate these threats is likely to increase
confidence and result in greater adoption of IoT and smart home
technology.
10
New routers from Bitdefender (previous) and Norton (above) promise to keep
home networks and IoT devices safe from external threats including phishing
websites and hacking attempts.
8
12. Projected Screens
Light-based screens projected onto various surfaces were found in a
forms at CES. These projectors allow nearly any surface to become a
screen, with many incorporating motion sensitive cameras that can
emulate the feel and interactivity of a touch screen.
While touch-responsive projected screens aren't new at CES, the size,
variety, responsiveness, and cost provide a welcome upgrade from
previous generations and makes them far more appealing for multiple
use cases.
Implications: We're likely to see a proliferation of screen "form
factors" in everything from consumer devices to in-store retail
experiences. The ability to turn any surface into a screen provides
incredible flexibility and endless possibilities for interactive content.
12
The Beam Lab light bulb projector (previous) allows consumers to add a
projector to their home without the need for a dedicated device.
Sony's Xperia projector turns any surface into an interactive touch screen
using a motion sensing camera to understand movement and gestures. 8
14. Body & Mind as an
Interface
From high-fidelity mapping and gesture tracking for virtual reality to
EEG devices that monitor brain waves from inches away, there were
several demonstrations of technology using the body and mind to
control digital experiences.
Implications: As more and more technologies begin to use the body
and mind as an interface, digital experiences will become more
immersive. These interfaces will also allow digital and virtual
experiences to be far more mobile and universally accessible. In the
long term they may lead to a decline in the use of traditional input
methods like the mouse and keyboard.
14
The SoftKinetic's platform (previous) showed high fidelity models of users' hands,
allowing extremely nuanced gestures and interactions with the environment.
Bodywave's EEG monitor actively measured driver's brainwaves to assess attention to
the road and stopped the car every time the user broke attention. This technology can be
used to help eliminate drowsy driving. 8
16. Movement as a
Platform
Sensors that track body position, velocity, force, traction, and other
various states of movement were found in devices designed to go
beyond measuring the body's state. These devices provide the user
feedback necessary to understand and modify their technique, and
even compare their movement and positioning with masters of their
craft.
Implications: This combination of sensors, cloud services, and
instruction will allow people to learn skills and movements like dancing,
martial arts, or even a golf swing with the accuracy that typically
requires in-person instruction. This can provide brands with
tremendous opportunity to expand their offerings in highly experiential
and engaging ways.
16
Evalu measures minute changes in pressure, force, height, and velocity to track nuanced
movement that can be used to coach proper form and mechanics.
Atomic Bands (previous) captures movement of dancers and martial artists to teach users
the style and moves of experienced practitioners.
8
19. Pervasive Cognition
This year the halls of CES featured hundreds of devices that
embed or provide data to an artificially intelligent voice
assistant platform, like Siri, Cortana, and Alexa, or even one of
the new entrants like Baidu, Google, or Mattel.
While it's exciting to see electronics imbued with even a
limited form of "smarts" and automating worthwhile tasks, the
real peak into the future of AI assistants came in the form of
emotive robotics - assistants like Lynx and Jibo that recognize
human emotion through facial recognition and respond
accordingly.
Implications: In a single year we've shifted paradigms from
"everything will be connected" to "everything will be cognified."
As more sensors become commercially available and AI
assistants improve we'll see the automation of increasingly
complex tasks and the development of engaging robot
personalities that will begin to resemble elements of what
we've seen in science fiction movies. It will happen sooner
than you think.
1917
Score:
Autonomous lawnmowers incorporate machine vision, sensors, and cloud-based AI to
understand the surrounding environment and adapt to changes over time.
Lynx robot (previous) is an Alexa enabled AI robot that can dance, play music, do yoga
and uses facial recognition to acknowledge emotion.
20. 20
AI Becomes a Service !Cameras to Eyes!
Emergence of General
AI Assistants !
Search to 1:1 Answers !7. Contextual Assistants Arrive !
8. Contextual Assistants!
21. Contextual Assistants
21
As Amazon, Google, and Siri compete for dominance across mobile
devices and IoT, several AI powered contextual assistants made an
appearance at the show. From the cooking assistant Hello Egg which
plays recipe videos and assists with cooking tasks, to Mattel's Aristotle
which includes Cortana along with a separate, kid friendly AI to read
them stories and play games. Expect even more contextually focused
and function-specific assistants to appear throughout the year.
Implications: Amazon's Alexa may be dominating the voice assistant
landscape, but that doesn't mean there isn't room for other assistants
purpose-specific form factors and AIs. Adding features like cameras,
screens task-enhanced AI can provide additional functionality or
context specific capability that the leading platforms can't.
Mattel's Aristotle can identify when babies wake and soothe them back to sleep. It can
also sing to them and teach the ABC's.
Hello Egg (previous) is a cooking assistant for the kitchen. It can help users plan their
meals for the week, organizes their grovery list and order produce.
23. Object Recognition
23
iDentifi uses convolutional neural networks to identify patterns and objects. It's available
in 25 languages and oh, it was written by a sixteen year old.
Poly (previous) also uses AI to identify objects in extremely complex situations with
almost no latency because most of the image library is stored on the device.
Object recognition isn't anything new, (Google released
Goggles in 2010), however the technology on display this year
was recognizing objects in far more complex scenarios and
with greater detail and speed than we'd ever seen before.
Interestingly enough, the versions that were most impressive
were born from assistive technologies meant to help the blind
and are capable of identifying a dizzying array of objects and
all sorts of variations thereof.
Implications: In order for Augmented Reality to deliver on its
hype, devices will have to speedily identify billions of objects in
all sorts of conditions and understand context. The examples
seen on the show floor are likely to be the brains of the
augmented reality headsets and devices of the near future.
25. AI in the Cabin
While most of the news around autonomous cars has focused on how
they understand the roadway, several new technologies are bringing
the focus inside the car and to the driver.
From reading lips to reading emotions, machine vision and artificial
intelligence are being used to assist drivers in getting to their
destination, while monitoring and even impacting the emotional state of
the driver.
Implications: As AI begins to influence ever more elements of driving
and transportation, it will radically transform the concept of what it
means to drive a car. While we're years away from fully autonomous
cars, we're entering a transition periods that will begin to train some of
the behaviors we'll take with us into the autonomous future. Pay
careful attention to these as they'll likely signal the changes in media
consumption in the years ahead.
25
Toyota's Concept-I Emotion Map uses facial recognition to log the driver's emotions and
recommends routes that provide the most pleasant experience.
Nvidia's AI Co-Pilot (previous) uses lip reading to detect commands from the driver and
gaze detection to understand when they are distracted from the road.
27. Autonomous
Everything
While the world waits for autonomous cars to become commonplace,
the revolution in autonomous vehicles is quietly happening with
drones, personal mobility devices, and delivery vehicles. The show
floor had everything from autonomous drones that navigated complex
terrain without an external signal, to super-high-tech self-balancing,
multi-axis unicycles from Honda.
Implications: Autonomous vehicles are going to have a greater
impact on our lives than the concept of autonomous cars alone. They'll
create new opportunities for delivery, shipping, logistics, personal
mobility, that we're never possible before. This evolution will
dramatically impact industries that rely on shipping or just-in-time
delivery of parts and supplies. These vehicles will also begin to shape
our expectations around delivery and transport in the same way on-
demand digital services have over the past few years.
27
The Local Delivery Robot can deliver items 5-30 minutes from a central hub and is much
cheaper than traditional last-mile delivery methods.
Honda's Uni-Cub is a self-balancing, autonomous, personal mobility device.
30. Full Sensory
Immersion
Devices that convey various sensations of touch and smell added
further depth to the immersive worlds of VR. Haptic feedback
simulated variations in texture and pressure while robust 3D Inside-Out
tracking allowed users to see and use their hands in virtual
environments, an element sorely lacking from most VR experiences
today.
Implications: The addition of sensory stimulation will provide
increasing depth within VR experiences. As these peripherals gain
traction and increase in resolution and fidelity we'll be seeing
experiences that are extraordinarily realistic and fool more than just the
eyes and ears. This will also more realistic representations of products
within VR, making the idea of shopping in VR more appealing than it is
today.
30
Score:
This Haptic feedback device allows users to feel various textures and pressure as they
interact with the items in a virtual world.
The Taclim shoes (previous) mimic different terrain such as wood, wet grass, snow and
sand.
32. VR: Spatial Freedom
Multiple booths were dedicated to solving of VR's lack of spatial
freedom. With high-end VR currently requiring a cumbersome wire and
mobile headsets dependent on stationary operation, the experience of
space and mobility has been a challenge for the industry.
Various mobile Vive and Oculus form factors allowed users to ditch the
wire and move freely about a confined play space. Meanwhile Zeiss
presented a solution for mobile headsets that allows six degrees of
freedom, adding the ability to crouch, jump, and move forward and
backwards to mobile headsets through inside-out tracking.
Implications: While initial impressions of VR tend to wow, significant
experience with the device leaves players with a sense of restriction
rather than infinite possibility. These enhancements to VR's capability
will ensure even more immersive experiences that enable new modes
of interaction and ultimately, impact adoption and scale of the devices.
32
Score:
Zeiss VR One enables players to move on all axis in mobile VR by using the device's
camera to understand the players relationship with space around them.
Wireless adapters like Display Link (previous) allow players to engage in VR games without
the need to worry about tripping over wires.
34. Augmented Reality
Audio
Screens and headsets may get all the attention, but audio proved to be
one of the most promising and capable media at the convention.
Various headsets and ear buds incorporated smart filtering to allow
users to selectively focus on or enhance certain sounds in their
environment like speech or filter out sounds like sirens, and office
chatter.
Other capabilities included directional audio that played through a
smart device replicating many of the capabilities or Augmented Reality
headset like directions or restaurant information through the use of
voice and audio.
Implications: What we're witnessing is the viability of audio as a
computing platform. With brands like Sony, Apple and Doppler labs
creating experiences for the ears, we won't be confined to a series of
screens to get data that might be better served through audio and can
free our attention toward the environment around us.
34
Score:
Here One from Doppler labs can isolate and cancel specific sounds or enhance others.
For example, cancelling airplane noise, but amplifying speech nearby.
Sony's Project N (previous) delivers private listening and AR audio experiences that layer
over the sounds of the world around you without the need for a screen.
36. Alternative Interfaces
Mature
Eye tracking and gesture detection have been around for years, but
the processing power to leverage them for robust and complex
interactions wasn't present in the right form factors. Now, eye and
gesture tracking is feasible at a incredibly high definition, allowing
for more natural and intuitive interfaces and more immersive
interactions.
Implications: Although early prototypes fell far short of their hype
and dampened enthusiasm, new incarnations of the technologies
show incredible promise and will certainly impact the way we
interact with our devices, allowing content providers to create novel
experiences with new modes of interaction.
36
MSI and Alienware laptops have incorporated Tobii eyetracking into their monitors to allow
gamers to use their eyes to aim and direct the camera.
Usens' Impression.Pi (previous) brings hand and gesture tracking to the mobile VR
experiences.
39. Car-based Commerce
Over the past decade, each new digital platform has incorporated e-
commerce in some way, and as cars become increasingly digital they
will be no exception.
With the assistance of blockchain everything from paying from parking
and buying gas, to car sharing will be enabled by smart contracts that
are initiated on the blockchain. Owners of autonomous vehicles will
even be able to receive package deliveries via their cars by giving
vendors authenticated access to their trunk, verifying the authenticity
of the package, and keeping the rest of the car off limits.
Implications: Transacting through a car on the block chain will provide
the necessary elements for autonomous cars to join car sharing fleets,
and allow leasing and financing models to be based on driving
variables such as milage, wear and tear, and others. This technology
will dramatically change the way own and share vehicles, while
creating ever more frictionless options for mobility and delivery.
39
An eWallet concept from ZF, UBS and Innogy will provide cars the ability to pary for parking
and tolls, manage autonomous package delivery, and enable smart car sharing.
41. Cars as Health Platforms
Nearly every major car manufacturer addressed the element of health
and well being this year as it relates to driving and transportation.
Facial recognition helped determine driver's emotional state, while the
car responded by changing the environment in the cabin to enhance
alertness, a state of calm, or by recommending certain routes the
system knows will produce the most enjoyable ride for the driver.
Implications: As we move towards a future with ever greater options
in automobiles, from personal mobility devices, to fully autonomous
cars and beyond, the idea of what constitutes a luxury car will
ultimately change. While the focus is the act of driving today,
tomorrow’s most favored brand will be delivering experiences that are
the most responsive to those inside the cabin while moving from point
A to B.
41
Toyota's Concept-I experience drove passengers through a virtual environment while
plotting their emotions to a map by using facial recognition tracking.
Hyundai's Mobile Health concept attempts to impact driver mood by mixing scent and
temperature to generate appropriate shifts alertness or calm.
42. Closing Statement
As another CES closes and the excitement and energy of the digital
utopian vision on display in Vegas crystalizes in the rearview mirror,
the sheer enormity of what just happened begins to settle in.
Within a single year we’ve gone from a theme “everything will be
connected” to “everything will be cognified” and we’re beginning to
see the first consumer experiences in ambient computing, where
the idea of an “internet” or “digital” fades to the background and the
focus is less about individual devices or even ecosystems and more
about the momentary experience of the consumer.
One thing is certain: just as quickly as the concept of “digital”
disrupted what it meant to create ads, and mobile uncoupled
context from circumstance, the convergence of Connection,
Cognition, and Immersion is rapidly changing what it means to
create an experience in a way that dwarfs what we’ve seen in
previous years. “Digital” isn’t about channels or engagements that
live behind a glass screen anymore. We’re moving to a place where
the word “experience” carries more weight and nuance than ever
before and we have an ever growing set of tools an canvases on
which to paint.
Ian Beacraft
VP, Digital Strategy 42