Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data.[1] It is related to a more general concept called computer-mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. Augmented reality enhances one’s current perception of reality, whereas in contrast, virtual reality replaces the real world with a simulated one.
This report discusses the current and future trends in wearable technology ( wearables / wearable computer). Further, major drivers of successful wearables has been highlighted and 6 products have been compared as against each of the wearables.
Augmented reality (AR) is a live direct or indirect view of a physical, real-world environment whose elements are "augmented" by computer-generated or extracted real-world sensory input such as sound, video, graphics, haptics or GPS data.[1] It is related to a more general concept called computer-mediated reality, in which a view of reality is modified (possibly even diminished rather than augmented) by a computer. Augmented reality enhances one’s current perception of reality, whereas in contrast, virtual reality replaces the real world with a simulated one.
This report discusses the current and future trends in wearable technology ( wearables / wearable computer). Further, major drivers of successful wearables has been highlighted and 6 products have been compared as against each of the wearables.
The Internet-of-Things provides us with lots of sensor data. However, the data by themselves do not provide value unless we can turn them into actionable, contextualized information. Big data and data visualization techniques allow us to gain new insights by batch-processing and off-line analysis. Real-time sensor data analysis and decision-making is often done manually but to make it scalable, it is preferably automated. Artificial Intelligence provides us the framework and tools to go beyond trivial real-time decision and automation use cases for IoT.
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
Augmented Reality connects the online and offline worlds. Let us have a look at what it is, why it is so popular and what are the businesses to which it can contribute.
AUGMENTED REALITY CONNECTS THE ONLINE AND OFFLINE WORLDS.
Artificial Intelligence - intersection with compliance. How AI principles work with compliance principles around data protection. AI and Compliance. AI - SYSC 13.7 - FCA Compliance. AI and regulation. AI and FCA regulation. AI and ICO regulation.
Augmented Reality: Merging Our Real World WIth The VirtualLynne d Johnson
Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.
Artificial Intelligence (AI) technologies are evolving fast and growing increasingly critical for a sporting organisation’s ability to:
- win games;
- improve coaches and players;
- manage internal operations; and
- grow, serve and retain their fans.
The imperative exists for sporting teams not to just adopt a singular AI technology but rather to have access to an arsenal of AI technologies that will improve their ability to generate and act on critical insights; whether it’s fan engagement, talent identification, pre-game preparation or in-game real-time facilitation.
This paper explores some of the specific AI applications being experimented across sporting codes, learnings from other sports and the current AI market. I also pose some ethical questions the sporting industry need to consider before introducing AI technologies into their codes.
Securing the IoT is complex given that the the devices are constrained and applications are deployed to work with the physical world. In this, presentation, I have proposed a set of design guidelines for securing the IoT Applications
“Augmented Reality or Computer-Mediated Reality is nothing but the extension of existing reality in real time with the help of computer software’s or programs which helps the user to better interact with it.”
Artificial Intelligence refers to the simulation of human intelligence in the machines that are programmed to think like humans and mimic their actions.
AI is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks from the simplest to those that are even more complex.
When most people hear the term artificial intelligence, the first thing they usually think of is robots. That's because big-budget films and novels weave stories about human-like machines that wreak havoc on Earth. But nothing could be further from the truth. Artificial intelligence is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks, from the most simple to those that are even more complex. The goals of artificial intelligence include mimicking human cognitive activity. Researchers and developers in the field are making surprisingly rapid strides in mimicking activities such as learning, reasoning, and perception, to the extent that these can be concretely defined. Some believe that innovators may soon be able to develop systems that exceed the capacity of humans to learn or reason out any subject. But others remain skeptical because all cognitive activity is laced with value judgments that are subject to human experience.
As technology advances, previous benchmarks that defined artificial intelligence become outdated. For example, machines that calculate basic functions or recognize text through optical character recognition are no longer considered to embody artificial intelligence, since this function is now taken for granted as an inherent computer function.
A seminar ppt fully imformative about ai.1. Artificial Intelligence<br />Shannon Baker, Laura Paviglianiti, Tim Stuart, Harrison Baker<br />
2. What is Artificial Intelligence?<br />
3. The intelligence of machines and the branch of computer science that aims to create it<br />"the study and design of intelligent agents”<br />No single goal of artificial intelligence<br />Some say it’s putting the human mind into computers<br />What is intelligence?<br />The computational part of the ability to achieve goals in the world<br />We do not yet fully understand what intelligence consists of<br />
4. 1941:Development of the electronic computer<br /><ul><li>Some trace the origin to John Atanasoff and Clifford Berry at Iowa State University
5. Required large, separate </li></ul>air-conditioned rooms<br /><ul><li>Required separate </li></ul>configuration of <br />thousands of wires<br /><ul><li>Data fed into system </li></ul>By punched cards<br />
6. First Commercial, Stored Program Computer<br />Made job of entering a program easier<br />Advancements in computer theory computer science <br />(and eventually <br />to AI)<br />Invention of a <br />means of processing <br />data makes AI <br />possible<br />
7. Dartmouth Conference<br />John McCarthy (“father of AI”) organizes conference<br />A month of brainstorming in VT<br />Talent and expertise of others interested in machine intelligence<br />Biggest gain: field <br />now called<br />Artificial Intelligence<br />
8. LISP Language Developed<br />McCarthy announces new development: LISP language<br />Still used today<br />LISt Processing – <br />language of <br />choice <br />among AI <br />developers<br />
Presentation made for the 2nd edition of Paris2.0, on March 2010.
Marketers currently address very little touchpoints along the consumer experience lifecycle. Mobile internet with location-based or augmented reality services relying on smartphone sensors open many opportunities.
The Internet-of-Things provides us with lots of sensor data. However, the data by themselves do not provide value unless we can turn them into actionable, contextualized information. Big data and data visualization techniques allow us to gain new insights by batch-processing and off-line analysis. Real-time sensor data analysis and decision-making is often done manually but to make it scalable, it is preferably automated. Artificial Intelligence provides us the framework and tools to go beyond trivial real-time decision and automation use cases for IoT.
Augmented reality (AR) is an interactive experience of a real-world environment where the objects that reside in the real-world are "augmented" by computer-generated perceptual information, sometimes across multiple sensory modalities, including visual, auditory, haptic, somatosensory, and olfactory.The overlaid sensory information can be constructive (i.e. additive to the natural environment) or destructive (i.e. masking of the natural environment) and is seamlessly interwoven with the physical world such that it is perceived as an immersive aspect of the real environment. In this way, augmented reality alters one's ongoing perception of a real-world environment, whereas virtual reality completely replaces the user's real-world environment with a simulated one. Augmented reality is related to two largely synonymous terms: mixed reality and computer-mediated reality.
Augmented Reality connects the online and offline worlds. Let us have a look at what it is, why it is so popular and what are the businesses to which it can contribute.
AUGMENTED REALITY CONNECTS THE ONLINE AND OFFLINE WORLDS.
Artificial Intelligence - intersection with compliance. How AI principles work with compliance principles around data protection. AI and Compliance. AI - SYSC 13.7 - FCA Compliance. AI and regulation. AI and FCA regulation. AI and ICO regulation.
Augmented Reality: Merging Our Real World WIth The VirtualLynne d Johnson
Lynne d Johnson's Emerging Media Conference #EmMeCon presentation June 19, 2012. A Virtual World: A look into where Augmented Reality is headed and the possibilities of bringing the virtual world into the real world.
Artificial Intelligence (AI) technologies are evolving fast and growing increasingly critical for a sporting organisation’s ability to:
- win games;
- improve coaches and players;
- manage internal operations; and
- grow, serve and retain their fans.
The imperative exists for sporting teams not to just adopt a singular AI technology but rather to have access to an arsenal of AI technologies that will improve their ability to generate and act on critical insights; whether it’s fan engagement, talent identification, pre-game preparation or in-game real-time facilitation.
This paper explores some of the specific AI applications being experimented across sporting codes, learnings from other sports and the current AI market. I also pose some ethical questions the sporting industry need to consider before introducing AI technologies into their codes.
Securing the IoT is complex given that the the devices are constrained and applications are deployed to work with the physical world. In this, presentation, I have proposed a set of design guidelines for securing the IoT Applications
“Augmented Reality or Computer-Mediated Reality is nothing but the extension of existing reality in real time with the help of computer software’s or programs which helps the user to better interact with it.”
Artificial Intelligence refers to the simulation of human intelligence in the machines that are programmed to think like humans and mimic their actions.
AI is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks from the simplest to those that are even more complex.
When most people hear the term artificial intelligence, the first thing they usually think of is robots. That's because big-budget films and novels weave stories about human-like machines that wreak havoc on Earth. But nothing could be further from the truth. Artificial intelligence is based on the principle that human intelligence can be defined in a way that a machine can easily mimic it and execute tasks, from the most simple to those that are even more complex. The goals of artificial intelligence include mimicking human cognitive activity. Researchers and developers in the field are making surprisingly rapid strides in mimicking activities such as learning, reasoning, and perception, to the extent that these can be concretely defined. Some believe that innovators may soon be able to develop systems that exceed the capacity of humans to learn or reason out any subject. But others remain skeptical because all cognitive activity is laced with value judgments that are subject to human experience.
As technology advances, previous benchmarks that defined artificial intelligence become outdated. For example, machines that calculate basic functions or recognize text through optical character recognition are no longer considered to embody artificial intelligence, since this function is now taken for granted as an inherent computer function.
A seminar ppt fully imformative about ai.1. Artificial Intelligence<br />Shannon Baker, Laura Paviglianiti, Tim Stuart, Harrison Baker<br />
2. What is Artificial Intelligence?<br />
3. The intelligence of machines and the branch of computer science that aims to create it<br />"the study and design of intelligent agents”<br />No single goal of artificial intelligence<br />Some say it’s putting the human mind into computers<br />What is intelligence?<br />The computational part of the ability to achieve goals in the world<br />We do not yet fully understand what intelligence consists of<br />
4. 1941:Development of the electronic computer<br /><ul><li>Some trace the origin to John Atanasoff and Clifford Berry at Iowa State University
5. Required large, separate </li></ul>air-conditioned rooms<br /><ul><li>Required separate </li></ul>configuration of <br />thousands of wires<br /><ul><li>Data fed into system </li></ul>By punched cards<br />
6. First Commercial, Stored Program Computer<br />Made job of entering a program easier<br />Advancements in computer theory computer science <br />(and eventually <br />to AI)<br />Invention of a <br />means of processing <br />data makes AI <br />possible<br />
7. Dartmouth Conference<br />John McCarthy (“father of AI”) organizes conference<br />A month of brainstorming in VT<br />Talent and expertise of others interested in machine intelligence<br />Biggest gain: field <br />now called<br />Artificial Intelligence<br />
8. LISP Language Developed<br />McCarthy announces new development: LISP language<br />Still used today<br />LISt Processing – <br />language of <br />choice <br />among AI <br />developers<br />
Presentation made for the 2nd edition of Paris2.0, on March 2010.
Marketers currently address very little touchpoints along the consumer experience lifecycle. Mobile internet with location-based or augmented reality services relying on smartphone sensors open many opportunities.
The Augmented Reality is the cutting-edge technology which is at its new peak after the massive success of the popular game "Pokemon Go".It is estimated to cross $100 billion investment by the year 2020.
Augmented Citizen - Mobile Augmented Reality Summit @ MWC2010Willi Schroll
Augmented Citizen Manifesto @ Mobile Augmented Reality Summit @ MWC2010 +++ authors: Dan Romescu + Willi Schroll +++ presented by Dan Romescu at AR-Summit, Mobile World Congress 2010, Barcelona
Augmented Citizen - Mobile Augmented Reality Summit @ MWC2010Willi Schroll
Dan Romescu presented our ideas at MWC 2010 in Barcelona: "Augmented Citizen. Challenges and Solutions for an Open and Sustainable Outernet -- Dan Romescu + Willi Schroll"
M-Days Frankfurt, 1.Feb 2012 - Vortrag Thomas Nindl Director Business Development Central Europe
Blog by Messe Frankfurt for the Digital Business:
http://connected.messefrankfurt.com/en/
The Seminar presentation is focused on discussing AR and its partner technologies like VR and MR with respect to IoT, Big Data and AI and their applications in various fields along with their future analysis.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
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Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
2. Agenda
Augmented Reality •Target
Customers
Augmented Reality Applications •Positioning
of
• Location Based Services Bombardier
• Gaming Q400
NextGen
• Education
• Health Sector •Summary
• Marketing
Competitive Analysis
Future of AR
2
3. Augmented Reality
Augmented reality (AR) technology offers a real-time view of one's
immediate surroundings altered or enhanced by computer generated
information.
Combines live video with computer-generated data & visualization.
Technology adds extra layer of digital information.
Information and entertainment with real world context.
Follows virtual reality.
Playground for virtual sights and sounds.
Real time phenomenon.
The growth of augmented reality (AR) will almost certainly change the way we visually
experience the everyday world.
3
5. LBS(Local Based Services)
Navigate around places with
instant information available.
Gather information around you
on places, monuments etc.
Notify people and objects with
Social media Integration.
LBS Technology using AR is already considered as a mainstream Technology
5
6. Local Based Services- ‘Layar’ Augmented
Reality Browser
Enhance Real World with digital
Information(3D Objects &
animation).
Location-based layers help
users to find nearby locations,
cafés, shops and businesses.
Over 10 Million Installs of ‘Layar’ Augmented Reality Browser
6
* Source :- www.layar.eu
7. Augmented Reality- Gaming Industry
Microsoft, Sony & Nintendo
are major players in AR enabled
games.
Play games in real world with
real items using AR.
Create an interactive, virtual
playground with AR technology
AR is considered as future of Motion Control Gaming
7
8. AR Gaming- Sony PlayStation Vita
Add a new dimension to your
gaming environment- Create a
character based on your
personality.
Play Vita augmented reality
games wherever you want to
(Project your game on Coffee
table, Kitchen etc).
Popular AR Games :- Reality Fighters, Droid Shooting, Parallel Kingdom, Cliff Driver etc
*Source :- http://ae.playstation.com/psvita/ 8
9. Augmented Reality- Healthcare Industry
Live interactive imaging for
assisting physicians & medical
Students.
Minimally invasive surgery
(MIS).
Leveraging and managing the
massive mine of patient data.
AR is actively applied to medical communications and education
9
10. AR Health - Hallux Angles Application
Hallux App measures
Hallux valgus angles.
It assists surgeons in pre-
operation process for
forefoot surgery.
Whilst limited in its function, it opens the door for many more useful applications to take advantage of augmented reality.
10
* Source :- http://www.ockendon.net/
11. Augmented Reality- Education
Dynamic processes,
extensive datasets, & objects
can be brought into a student’s
personal space at a scale.
Visit virtual representations of
real world using Interactive AR.
AR Learning is with no “real
errors”.
Could augmented reality be the one missing piece of the learning puzzle?
11
12. AR Education - Learn AR
Learn AR combines real
world with online-multimedia
content, using a web cam and
AR technology
AR applications can provide each student with his/her own unique discovery path.
* Source :- http://www.learnar.org/ 12
13. Augmented Reality- Marketing &
Advertising
Non- traditional( 3D Visualization,
Animation) ways to enable
consumers to interact with
Brands.
AR technology now resides on
mobile phones and this
platform can open exciting
marketing opportunities.
Augmented Reality is poised to change the dynamics of Advertising and Marketing.
13
14. AR Marketing- Lynx Campaign( AR-
VERTISING)
Lynx and Ad agency BBH
launched a AR campaign-
“To drop angels on to earth to
interact with commuters”.
Lynx AR Campaign created a
lot of buzz, stillness & smiles
in the Victoria station.
The possibilities of augmented reality in the field of marketing are endless!
Source :- http://www.bartleboglehegarty.com/ 14
15. Augmented Reality- Business Cards
AR Business Card features
can provide a wealth of
information- additional text,
images, video etc.
Make your business card a much more intense way to present yourself!
Source:- http://www.augmentedbusinesscard.net/ 15
17. Market Potential & Analysis
• Annual Mobile AR Market is expected to approach $1.5 billion of 2015, up from less than
Market size by
AR Market $2 million in 2010. turboprops
aircrafts in next
5 years
• The most attractive of all the segments is the Smart phones segment; followed by the
Segments tablets, and so on. Passengers and
Fleet data
analysis
• Smart phones had increased from 8 million in 2009 to more than 100 million in 2010.
Smart
phones
Project
ions for year
2017
AR
• In 2010, there were 380 Mobile applications based on Augmented Reality.
Applications
Drivers for
growth
• Location Based Services and Games are the most lucrative segments in AR market
Potential
* Juniper Research 2010- Focus on Mobile AR Market
17
18. Market Analysis(Mobile AR Market 2010)
Market size of •Target
turboprops
Market Share Customers
15% aircrafts in next •Positioning
5 years of
25%
Passengers and
LBS Bombardier
6% Fleet data
Games Q400
analysis NextGen
7% Project Multimedia
ions for year
Lifestyle & Healthcare
•Summary
8% 2017 Enterprise
26% Social Networking
Drivers for
13% growth Others
North America and Europe are the major contributors in the augmented reality application market; but, in the
coming five years, Japan, China, and South Korea will have a major chunk in the market share of augmented reality.
18
19. Competitive Landscape- AR Market
Major Players in the AR Market:- Total Immersion, Metaio, Wikitude, Zugara, and Layar.
Analysis of major players on four different parameters:-
•Target
• The product market is segmented into five broad categories;
Customers
Products namely Smart phones, tablet PC’s, eye wear, head mounted
displays, and head up displays •Positioning
of
Bombardier
Q400
• Industrial Applications:- Military, Medical, Manufacturing etc
Applications • Consumer Applications:- Gaming applications, E-learning, GPS
NextGen
navigation, and online advertisement applications
•Summary
• Monitor Based Technology
Technology • Near to Eye Based Technology
Geography • North America, Europe, Asia Pacific .
Today only 0.1% of the users are using augmented reality (AR). It is estimated that in the coming five years, 1% of
the population will be using this application; which is an exponential rise in the overall market.
19
20. Comparative Analysis
Company Products Applications Technology Geography
1. Total Eyewear, Head Industrial & Monitor Based & Asia EMEA, North
Immersion mounted Displays, Consumer- Retail, Near to Eye Based •Target Europe
America,
(France) Smart phones, Auto, Telecom, Technology Customers
Tablets &PC LBS •Positioning
2. Metaio Smart phones, Industrial & Monitor Based & of and Europe
US
(Germany) Tablets & PC Consumer- Retail, Near to Eye Based Bombardier
Gaming, Telecom Technology Q400
NextGen
3.Wikitude Smart phones & Consumer – AR Monitor Based & US and Europe
(Austria) Tablets Browser Near to Eye Based •Summary
Technology
4. Zugara Smart phones & Industrial & Monitor Based & US
(US) Tablets Consumer – Near to Eye Based
Engineering, Technology
ecommerce, VC
5. Layar Smart phones & Consumer- AR Monitor Based & Netherlands
(Holland) Tablets Browser Near to Eye Based
20
Technology
21. Future - Augmented Reality
Personal and Targeted Information-
1.5 billion($)
(AR enabled Eyes)
CAGR
Marketing Tool
295%
Health Care
1.5 Million($)
Military Use
2010 2015
Market growth (2010)
AR Technology is at a threshold of a tipping point*
21
Minimally invasive surgery (MIS) includes procedures where a camera is inserted into the patient's body to help the doctor visualize the procedures he or she is conducting. In one example, this form of surgery is aided with the use of AR imagery of a brain superimposed onto the patient's head, giving the doctor a more tangible visualization.Patient Data:- In order to check a patient's history, the doctor would need only to look the patient over while wearing a head-mounted display (HMD). Virtual tags could appear on the patient to locate previous injuries or illnesses and provide valuable data to the doctor instantly and in context with the patient.
This app is a application of augmented reality that usescamera, touch screen, and computational power to help surgeons measure halluxvalgus angles based on an X-ray.Video demonstrates the use of Hallux Angles Application
The benefit with AR learning is that there are no "real" errors. For example, if a firefighter learns how to fight various types of fires, or a surgeon learns laparoscopic surgery in an augmented reality situation, there are no real consequences if mistakes are made during training. These types of training provide opportunities for more authentic learning and appeal to multiple learning styles
AR Campaign helped Lynx brand to grab attention of thousands of people in the Victoria Bus Station
North America and Europe are the major contributors in the augmented reality application market; but, in the coming five years, Japan, China, and South Korea will have a major chunk in the market share of augmented reality.
For further understanding of Competitive Landscape in the AR Market, each of major players are analyzed on the basis of four major parameters.
AR enabled Eyes:- Walking into a party and noticing somebody you have met before but you cannot remember their name, augmented reality technology would be able to draw from your personal databases, for example Facebook and other social media networks, and provide you with that information.Among other applications- People can try out different apparels without wearing them and this can be done in front of Smart TV with in living room.AR provides a safe, controlled environment to conduct exposure therapy within a patient’s physical surroundings, creating a more believable scenario with heightened ‘presence’ and greater immediacy than Virtual Reality (VR).Tanagram is developing a system of lightweight sensors and displays that collect and provide data from and to each individual soldier in the field. This includes a computer, a 360-degree camera, UV and infrared sensors, stereoscopic cameras and OLED translucent display goggles.
