Drowning in Plastic

•

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That shocking turtle and straw video got people sharing and bars banning a particular manifestation of single use plastic. But our oceans are still filling up. The mind is willing but commitment can be weak when the problem is far away and, for a surprising number of people, never even in sight. How could you bring the problem home and see it in a different context? Warning: may contain Hypervoxels.

Marketing

250kgof plastic enters the ocean
EVERY SECOND

90%of Britons are
concerned by
plastic usage
700kbottles are
littered in the
UK every day
and
yet

How can we make this disaster
PERSONALLY RELEVANT?

DROWNING IN PLASTIC
Using Google Maps* to visualise the
impact of the 250kgs per second
ﬂood of plastic waste when it literally
starts ﬂowing from your doorstep.
*And MagicVoxels

https://twitter.com/i/status/1042028548876390403 https://twitter.com/i/status/1045340449630826496

HOME
STREET
NEIGHBOURHOOD
CITY
Their
Their
Their
Their

Spreading out to ﬁll the entire city if left running long enough

Polluting your streets.
Drowning your kids.
A relentless ﬂood of death.

DESKTOP
Where you live
Home address linked to IP
MOBILE
Where you stand
Geolocated to the moment
OUTDOOR
Where you wait
Spread of the ﬂood linked
to the time between buses
Hyper-local, hyper-relevant, hyper-disruptive

Turn the tide with a donation
Support a collective of activists
Make action simple
Make action social
Make action visual
A £5 text donation removes [x] tonnes of plastic.
Encourage communities to “clear their street”.
This bus stop has raised £[x] and cleared [y] tonnes.

PHASE 2:
meets &
Charity Miles
Katamari
Damacy Pokemon Go

Walking to virtually clean the
streets and raise sponsorship to
prevent plastic reaching the ocean.

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Drowning in Plastic

1. DROWNING IN PLASTIC

2. 250kgof plastic enters the ocean EVERY SECOND

3. 90%of Britons are concerned by plastic usage 700kbottles are littered in the UK every day and yet

4. ABROAD EXOTIC DEEP

5. WAVES & WHALES

7. of Britons have never been to the sea

8. How can we make this disaster PERSONALLY RELEVANT?

9. Data Mapping Tech

10. DROWNING IN PLASTIC Using Google Maps* to visualise the impact of the 250kgs per second ﬂood of plastic waste when it literally starts ﬂowing from your doorstep. *And MagicVoxels

11. https://twitter.com/i/status/1042028548876390403 https://twitter.com/i/status/1045340449630826496

12. HOME STREET NEIGHBOURHOOD CITY Their Their Their Their

13. Spreading out to ﬁll the entire city if left running long enough

14. Polluting your streets. Drowning your kids. A relentless ﬂood of death.

15. DESKTOP Where you live Home address linked to IP MOBILE Where you stand Geolocated to the moment OUTDOOR Where you wait Spread of the ﬂood linked to the time between buses Hyper-local, hyper-relevant, hyper-disruptive

16. Turn the tide with a donation Support a collective of activists Make action simple Make action social Make action visual A £5 text donation removes [x] tonnes of plastic. Encourage communities to “clear their street”. This bus stop has raised £[x] and cleared [y] tonnes.

17. PHASE 2: meets & Charity Miles Katamari Damacy Pokemon Go

18. Walking to virtually clean the streets and raise sponsorship to prevent plastic reaching the ocean.

Drowning in Plastic

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