Total Immersion is a global leader in augmented reality since 1999. They have over 120 partners worldwide and have delivered over 950 AR projects. Augmented reality mixes real and virtual worlds together in real time using technologies like marker-based tracking, markerless tracking, and geolocation. Total Immersion helps companies use augmented reality for online and in-store marketing, events, consumer products, culture/leisure, and product lifecycle management to engage customers. Case studies demonstrate how augmented reality increased website traffic and interactions for Olympus cameras and Adriana Karembeu sunglasses.

1. Augmenting Your Reality
Thomas Balduff
Sales Director
Germany/Austria/Switzerland/Eastern EU
Phone: +49 (0) 151 22652999
Email: thomas.balduff@t-immersion.com
www.t-immersion.com
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2. Total Immersion | By the Numbers
Total Immersion is the Global Leader in Augmented Reality since 1999
1 vision : transform PASSIVE to ACTIVE consumer
3 main platforms : On-Site, Online, Mobility
11 years of AR market expertise
17 patents filed
85+ team members
40% growth year to year, profitable
30% of TI’s team working in AR R&D department
120+
120 partners worldwide
Over 950 projects delivered since 2008
20+ price winning company in AR market
1st company to :
create/integrate MLT technology (2004)
Produce @home AR web product (2008, Nissan Cube)
Release a browser-based internet solution (2009, Topps)
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3. Augmented Reality|Definition
Augmented Reality is a leading-edge technology that engages consumers with
advanced digital interactivity. AR mixes the real and virtual worlds together, in real time.
− Simple mobile AR applications created around location-based services
(LBS) that utilize GPS data have already become widely adopted
− However, next generation AR applications will focus more on leveraging the
integration of tracking and recognition technology combined with the
approximation of GPS localization
Geolocation (location-based)
− With marker-based tracking, AR applications can easily track and recognize
a variety of different objects
− However, marker-based AR solutions have limited applications due to the
marker itself, and also because of the inability to recognize and track targets
like human faces and 3D objects
Marker-based Tracking
− Markerless tracking enables any AR application to be activated through
image recognition by a camera. Since there is no marker to be recognized /
tracked, essentially any object in the user’s proximity can be used to trigger
an application
Markerless Tracking (MLT) − Markerless tracking improves the ability to recognize & track moving targets
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4. 21th Century Consumer’s Ecosystem Mobile
User Content Creation
Internet
Social Networking
Computer
Connecting People with AR
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5. Market Demand
Keep Digital Contact with Consumer
Increase Digital Revenues
Immersive and Innovative Experience
Product Usage Experience
Consumer Profiling and Feedback
Social Networking
User Generated Content
Instant Digital Content Access
Instant Emotion Sharing
AR everywhere
Cross/Trans Media Apps
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6. Every Where
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7. Augmented Reality Usages
On Line Marketing In Store Marketing Events
Consumer Product Culture & Leisure Product Life Management
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8. Augmented Reality|Main Objectives
Transitional play Engage Consumer Provide a high
to digital with your Product service Value
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9. Case Study|Olympus
Industry: Electronics, e-commerce
Project: Olympus Pen launch
Region: USA
Campaign Launch: May 2010
Software used: D’Fusion @home
Target
Create a virtual product demo that lets camera aficionados experience its small size, digital
SLR and HD video features just as if they were holding the actual camera in their hands
Hot Shoe
Results 7,808
experiences Shutter Button
Around 257 000 unique visitors & 90 700 in 1st month 15,332
experiences
17 000 unique you tube videos viewings
51 000 unique interactions with the product Flash Switch
13,353
15% repeat visitors on Augmented Reality experience experiences Mode Dial
2 mins average experience time, 19,427
experiences
Quote
“Augmented reality has been used by companies before, but more as a gimmick than as an actual, working, in-depth product
demo. This is as close to having the camera in your hands as you can get without actually having it in your hands.”
–Stephen Mietelski, Mullen
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10. Situational Shopping: Try & Buy From Everywhere, Any Time!
+27% of U.S. smart phone owners will use those to research or buy products
this holiday season
44% of 18+ will shop online for holiday items this year
National Retail Federation Survey, October 2010
By 2014, 30% of mobile subscribers having data plans in mature markets will
use AR at least once a week
Gartner September 2010
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11. AR is Growing Fast in E-commerce with Virtual Fitting
Industry: Fashion, e-commerce
Project: Adriana Karembeu
Target
Create an at-home, interactive virtual fitting room
Generate interest in the designer sunglasses that drives visitors to ATOL boutiques
Execution
Face tracking, picture saving mode and Facebook connect
Results
• 50% additional traffic on website before the TV spot and 600%after!
• 30% unique visitors on Augmented Reality experience
• 56,000 visits and 83,000 page views to the AR experience over the course of 8 weeks.
• 1.200.000 Downloads of Web application
• 80.000 Downloads from App store
V2 Augmented Reality
Campaign
New AR Version with National
TV Spots x6 online searches
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