Zugara develops augmented reality software and applications. They were founded in 2001 and are located in Los Angeles. Some of their products include ZugMO for motion capture, Webcam Social Shopper for augmented reality e-commerce, and ZugSTAR for streaming augmented reality video conferencing. Zugara has worked with many brands across various industries to implement augmented reality solutions. Their presentation discusses the current and future potential of augmented reality, especially as it relates to online, kiosk, mobile, and video conferencing applications.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
InterACT! Conference Presentation on Augmented RealityMatthew Szymczyk
This was a presentation I gave on Augmented Reality at the InterACT! Conference in Chicago on August 10th, 2010. Topics covered were Introduction to AR, Best Examples of AR, Current AR Ecosystem and Challenges, and Demos.
Netexplorateur - The Future of Communication + Augmented RealityMatthew Szymczyk
The was a presentation I gave at Netexplorateur event at HEC Paris. The presentation was on the future of communication and augmented reality. Main topic was how communication technology is evolving and how our company is spearheading movement for augmented video chat. As adoption of video chat continues, there will be need for more interaction and collaboration between connected individuals. I also gave short demos of our Augmented Reality games and spoke briefly on how the Natural User Interface (NUI) is set for a revolution in the next few months.
This was a presentation on Augmented Reality I gave at IHAF (In House Agency Forum) in Boston on October 7, 2010. The presentation covers basics of Augmented Reality, Best Practices, Examples That Work and Demos.
InterACT! Conference Presentation on Augmented RealityMatthew Szymczyk
This was a presentation I gave on Augmented Reality at the InterACT! Conference in Chicago on August 10th, 2010. Topics covered were Introduction to AR, Best Examples of AR, Current AR Ecosystem and Challenges, and Demos.
Netexplorateur - The Future of Communication + Augmented RealityMatthew Szymczyk
The was a presentation I gave at Netexplorateur event at HEC Paris. The presentation was on the future of communication and augmented reality. Main topic was how communication technology is evolving and how our company is spearheading movement for augmented video chat. As adoption of video chat continues, there will be need for more interaction and collaboration between connected individuals. I also gave short demos of our Augmented Reality games and spoke briefly on how the Natural User Interface (NUI) is set for a revolution in the next few months.
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
With each passing day, our relationship with computers grows more personal. The touch of a human hand has replaced the mouse, and conversational interfaces now seem set to replace all manner of button or conventional interface. Is this pure hype, or a true step change in the evolution of personal computing?
In this workshop we will look at the current state of conversational interfaces, the challenges and benefits they bring, and where things are heading.
GAFAnomics: Using APIs to gain unfair competitive advantage in the network ec...Fabernovel
At FABERNOVEL, we’re convinced APIs are a powerful lever for traditional companies willing to enter and thrive in a world dominated by the GAFA (Google, Amazon, Facebook, Apple), Unicorns (Uber, Airbnb…), Chinese giants (Alibaba, Tencent…) and all similar actors that have deeply changed the way goods and services are produced, shared and distributed.
As outlined in our latest study, these new players share one common feature: they’re all structured as networks, connecting individuals, businesses, information and goods to one another.
Marketers are starting to use the second screen (smartphones, tablets, PCs) to complement the first screen (TV). While it’s still early days—with tactics so far ranging from basic to innovative—this report highlights the potential here for brands, with examples to illustrate.
Now days mobile marketing is one of popular marketing method which is using allmost business industries and growing up due to vast mobile world and Institute Of Digital Marketing(IDM) provides courses like mobile marketing, mobile training and digital marketing and more.IDM also provides 100% Written Job assurance via offline training.
http://digitalmarketing.ac.in/
I recently attended the 2016 Mobile World Congress event in Barcelona, Spain. With over 100,000 attendees and 2,200 participating companies there was a lot of breaking news and tech on display that has the potential to reshape industries.
With mobile representing a primary access point for consumers this event is becoming increasingly important for brand marketers.
This document covers:
• Key industry topics discussed at MWC
• Overviews of technology that will empower
consumers
• The latest technology focused on creating
immersive experiences
• How connected cars are evolving to become
mobile platforms.
Tom Edwards
Chief Digital Officer, Agency
Epsilon
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
Each year we product trends based to help us think about how the worlds of technology and media will change over the next few years.
There are lots of things happening, and we hope we have chosen some the most interesting
This year we look at:
Smart Devices
Push Notifications
Bluetooth Beacons
Frictionless Payments
Location & Local
Deliveries
Health
Actionable Intelligence
Polarisation
Borrowed Formats
Ever heard of the semantic web? Cloud computing? The Transmission Effect? Lori H. Schwartz, SVP, Director of the Interpublic Emerging Media Lab presents the most up-to-date and exciting emerging trends. Don’t get left behind!
Virtual Reality in Marketing and PR - What you should know and why you should...Stefan Spinnler
Virtual Reality is a powerful new medium, allowing us to tell our stories and connect with consumers in exciting new ways. In this presentation I want to show how Virtual Reality can expand our marketing toolbox and boost our content marketing.
Also check out my "Virtual Reality Playbook for Marketing and PR" at http://de.slideshare.net/stefanspinnler5/virtual-reality-playbook-for-marketing-and-pr
In the past 15 years technology has changed in ways that no one could have foreseen. Now, with the convergence of the mobile Web and touch screen technology we’re embarking on another journey into the unpredictable.
However If we’re all heading in the same direction why not make use of the hive mind to prepare ourselves? We asked some leading industry thinkers what they thought. To make it easier to digest, we’ve grouped these thoughts in to common themes.
Building Business Models Around E-Commerce and Augmented RealityZugara
This was a presentation Zugara CEO Matthew Szymczyk gave at ARE (Augmented Reality Event) on June 2, 2010 on building business models around e-commerce and augmented reality.
This is a presentation I gave at FashionCamp LA on Sunday, June 13th. I spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
This is a presentation for FashionCamp LA on Sunday, June 13th. Zugara spoke to useful executions of Augmented Reality along with how AR is currently being used in Fashion.
IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.
Zugara SIME 2009 Stockholm Presentation - Augmented RealityMatthew Szymczyk
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
Changing The Future: Emerging Technologies That Will Blow Customers AwayMatthew Szymczyk
This is a presentation I gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the 'experience' hasn't changed, and how augmented reality will change how we shop online.
Changing The Future: Emerging Technologies That Will Blow Customers AwayZugara
This is a presentation Zugara CEO, Matthew Szymczyk, gave at the Online Retailer Conference in Sydney, Australia on July 8th, 2010. The presentation covers the rise of e-commerce, how the ’experience’ hasn’t changed, and how augmented reality will change how we shop online.
Designing for an Augmented Reality worldthomas.purves
How “Augmented Reality” and the mobile web changes everything
Mobile broadband access and ever-smarter phones are shaking the internet out its lofty cloud and bringing the web into the real world. As a result, the old “real world”, and many old ideas and many old business models will be running out of places to hide from the pervasive influence of the net.
Meanwhile, each of our smart phones are in many ways even better than the old clunky tools we used to use to surf the net. Our mobile devices are not only connected but, also bristling with sensors like radios, cameras, microphones, GPS etc. that can directly perceive and interact with the world around you. We’re reaching a point where it’s theoretically possible to point that device at almost anything: a landmark, a product on a store shelf, your friends or a crowd of people; and draw from the cloud and your social graph as much, or perhaps more, relevant information than you ever wanted to know. Oh, and the cloud will be watching you and whatever’s around you as well.
In the new augmented reality, the web surfs you.
The goal of this talk will be to provide you with a fast paced overview of what this new “augmented” reality will mean for how we socialize, for how we sell and market physical products, for architecture, for media and entertainment, for public policy, crime, privacy and, as well, few early signals for what might be the new killer apps.
If all that is not interesting enough, I will also bring free beer.
Zugara SIME 2009 Stockholm Presentation - Augmented RealityZugara
This is a presentation I gave at SIME Technology Conference in Stockholm in 2009. Presentation covers Augmented Reality examples and demos. Due to time, I was not able to go over stats, but they are included in the presentation.
SXSW always throws up interesting questions on the future of marketing, which is why we've delved into several key topics we think will have a big impact on brands in the near future.
SXSW throws up a lot of interesting questions around the future of marketing...and while we couldn't be there to witness it...we've gone ahead and presented our ideas on what could be round the corner for brands.
Augmented Reality, RFID and the Internet of ThingsDavid Carr
Workshop about breaking digital creativity away from screens and the opportunities that Augmented Reality, RFID, mobile and multitouch technologies present.
2. Hello! We’re Zugara Snapshot: Zugara develops Augmented Reality software and robust applications that advance the way in which people are able to interact with real time digital data. Founded: 2001 Location: Los Angeles Member: AR Consortium Products: ZugMO – Motion Capture Webcam Social Shopper – Augmented Reality E-Commerce ZugSTAR – Streaming Augmented Reality ZugMUG – Facial Tracking Web: www.zugara.com Blog: www.weareorganizedchaos.com Facebook: www.facebook.com/augmentedreality YouTube: www.youtube.com/zugara Twitter: www.twitter.com/zugara
3. We’ve Worked With a Number of Brands Retail / Fashion Reebok Nike PING Chili’s KFC John Deere Automotive Toyota Lexus American Racing Volkswagen Fletcher Jones Mercedes Benz Fletcher Jones Porsche Travel Norwegian Cruise Line Southwest Airlines Entertainment Sony Pictures Television Playboy Comcast Gaming Activision Blizzard Sony PlayStation (SCEA) Square Enix 989 Sports Glu Mobile Tecmo Games Xseed Games THQ Disney Interactive Games Toys Hasbro CPG Red Bull Slim Jim Peanut Chews Consumer Electronics Sony Connect Active Media (ITV) Non-Profit / Government U.S. Air Force Legacy Foundation HopeLab Strategy Domino’s Pizza Best Buy Walmart Healthcare Blue Cross B2B Schlumberger TV Guide ESPN AT&T Mohawk Flooring Agencies GSD&M Crispin Porter & Bogusky Ad*itive The Martin Agency Rodgers/Townsend Weiden Kennedy Vitro-Robertson Hal Riney
20. Where’s The ROI? Since the launch of Hotels.com Virtual Vacation micro-site using AR, bookings soared by 36% (Hotels.com, 2010) 70% of Dabs.com visitors engaged with their AR experience. Of that group 13% then purchased (utalkmarketing.com, 2010) Swiss watchmaker Tissot saw in-store sales of its watches rise by 85% (utalkmarketing.com, 2010)
21. AR + Integrated Channels Major advertising and marketing channels have started using AR.
63. Evolution of the NUI Microsoft “Kinect” Both Sony and Microsoft will be launching motion based gaming systems this year, entering a marketplace that is currently dominated by the NinendoWii. People’s awareness and comfort level with this type of interface will subsequently skyrocket as we can expect robust advertising dollars to be put behind all of the gaming systems. Sony “Move”
66. Cannonballz! Game Stats Case Study (over a one year period) Unique Visitors 22,926 Average Time Spent On Site 4 min 44 sec % Of Unique Repeat Visitors 27% % Of Unique Visitors That Logged Into Facebook 14% % Of Unique Visitors That Had Webcams* 78% *Note: this number is in line with what Best Buy saw (78%) when they integrated an AR execution into a Sunday circular
70. The Webcam Social ShopperAugmented Reality ShoppingA Proprietary Application
71. The Problem Shopping offline is a social and emotionally rewarding experience for Madison. Online is a different story. Her experience is utilitarian. It’s solitary, and has remained largely unchanged since the mid 90s. THE RESULT: -- Conversion Rates Are Low -- Return Rates Are High
106. Connected TVs Will Be a Powerful Medium U.S. shipments of web-enabled consumer electronic (CE) devices that support TV applications will grow from 14.6 million in 2010 to 83.4 million by 2014. By 2014, over 59 million U.S. broadband households willown at least one CE device that supports TV applications. By 2014, the U.S. installed base of CE devices that support TV applications will be 136 million units. (IN-STAT)
107. “The best way to predict the future is to invent it.” - Alan Kay
108. Thank You! Matthew Szymczyk CEO, Zugara matt@zugara.com Twitter.com/kobrakai Facebook.com/AugmentedReality
110. Proprietary Technology #1 ZugMO (Zugara Motion Capture) ZugMO is a computer interface that allows people to interact with their computer via their web cam rather than their keyboard or mouse. With ZugMO a person’s movements, or motions, are captured by their web cam. This allows the person to interact with their system while several feet away.
111. Proprietary Technology #2 ZugSTAR (Zugara STreaming AR) ZugSTAR is a web based video conferencing technology that allows people in different locations to have shared AR experiences. Like other video conferencing systems ZugSTAR allows for two-way video transmissions, but with the added functionality of allowing people to interact with one another's “augmented” experience in real time. DID YOU KNOW? Gartner IT predicts that by 2015 over 200 million people will be paying for video conferencing. With ZugSTAR, Augmented Reality becomes a technology that facilitates collaboration. People no longer need to be in the same room to manipulate and discuss 3D models, as physical distance becomes less of a barrier.
112. Proprietary Technology #3 ZugMUG (Zugara Facial Tracking) ZugMUG is a piece of facial tracking software that allows the webcam to determine where a person’s face is within the video stream. With ZugMUG a person’s face can become the “marker”, subsequently allowing for Augmented Reality executions where people no longer need to hold a piece of paper up to the webcam.
114. Augmented Reality Revenue Handheld platforms will transform the Augmented Reality ecosystem, with revenue associated with Augmented Reality growing from about $6 million in 2008 to more than $350 million in 2014. (ABI Research study “Augmented Reality: Adding Information to Our View of the World”)
115. Worldwide Webcam Growth Rate Markets for webcams at $1.8 billion in 2008 are anticipated to reach $3.2 billion by 2015, growing in response to decreases in unit costs and increases. (Wintergreen Research - Worldwide WebCam Market Shares, Strategies, and Forecasts, 2009-2015)
116. Webcam Video Uploads on Facebook As of last March 2009, 40% of Facebook Video Uploads were via Webcam (Businessweek – Facebook Grows As A Video Platform)
117. AR Polls: Browser Plug-In Would you view an online Augmented Reality experience if it required you to download and install an Internet Browser plug-in other than Flash? (256 Votes)
118. AR Polls: Do You Have a Webcam? Do you have a webcam on any of your computers, or do you plan to have one within 6 months? (307 Votes)
Editor's Notes
Video for Forever 21: http://www.youtube.com/watch?v=iBtPnUKn1fU&feature=related
Talking the fundamental, physical process of validating a purchase. Look at a thumbnail add to cart, purchase. Not talking about groupon, gilt or the like.