The new 5 forces for digital brands & business

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Brands and businesses are facing new challenges in today's changing environment. Factors like shifting consumer preferences, new technologies, and increased competition are forcing companies to adapt their strategies. Those that can understand these trends and respond effectively will be best positioned for long-term success.

Business

The purpose of this two-day workshop was to help marketers build successful multichannel strategies that connect with customers in increasingly meaningful ways across discreet yet interconnected channels. Specifically it focuses on how to: 1) develop a 360 view of customers to inform a channel architecture strategy, 2) deliver personally relevant information through a compelling content and contact strategy, 3) align channels through brand strategy to create a cohesive user experience, 4) integrate measurement across channels for business performance enhancement, and 5) create internal infrastructure and readiness systems that equip organizations to coordinate effective responses to customer needs.

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ANTS

Marketing theo định hướng dữ liệu (Data-Driven) và Hệ thống quản trị khách hàng Số (Digital CRM & CEM). “Marketing theo định hướng dữ liệu và Hệ thống quản trị khách hàng số” - ông Đinh Lê Đạt, Chuyên gia về Dữ liệu lớn, Tập đoàn FPT, Đồng sáng lập & CEO ANTS "Với vai trò của một Marketer & Salesman trong thời đại Internet & Big Data không khó để nhận ra rằng Digital Marketing đã và đang khai phá ra quy cách chuẩn biến dữ liệu thành giá trị thương mại. Tương lai của Sale & Marketing sẽ hợp nhất các chiến lược riêng lẻ, công nghệ sẽ giúp xác định trạng thái khách hàng đang đứng ở đâu trong toàn bộ tiến trình ra quyết định. Thông tin có thể trợ giúp quá trình chọn lựa nội dung quảng cáo và thông điệp tương ứng cần truyền tải đến với người dùng là gì. Câu trả lời chính là nền tảng Marketing hợp nhất trong tương lai không chỉ xoay quanh Marketer không thôi. Thay vào đó nó phải hướng tới khách hàng (Digital CRM) tại bất cứ nơi đâu họ tiếp xúc với nhãn hiệu dù là trực tuyến hay trong đời sống thực." ANTS.vn

Best Practices to Build a Multichannel Campaign Plan

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Developing Your Omni Channel Strategy in the Digitally Fast-Paced World

susanprater

Digital media consumption is rising year over year. We are not spreading out our usage across more devices, we’re actually consuming more. As we think about our customer experience, we often forget that they are not reading every word, are not ready to subscribe, set up an account, download our app. If we want to succeed on a large scale, with prospects who are not engaged, we need to surround them with our message, and make it easy for them to interact with us, however and whenever they choose. More brands feel they are “lagging behind” in omni-channel – If your omni-channel strategy isn’t among the elite, don’t fret because you are not alone. In a recent study by SPS Commerce over 37% of businesses feel as though they are still exploring their omni-channel options and have not developed a long term strategy. This presentation will teach you: 1. How to develop your own omni channel strategy 2. How other brands have embraced an omni channel strategy 3. How to leverage your data to create a meaningful customer journey with your brand on the customer’s own terms

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Aga AI Stories

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Combining AI and human creativity tends to be the fashionable preserve of tech or big cultural brands. But what about smaller historic, heritage brands? Aga is a classic British brand – hand cast and each one is unique. They've also got a shop in Spittlefields that I walk past on the way to the station, which got me thinking. The sagas created by the prototype were a little scary…but molten iron cast typography would be fun.

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