Augmented reality (AR) is a technology that overlays digital content onto the real world using computer vision to recognize and understand the environment around the user. First developed in 1968, AR has evolved significantly, with predictions suggesting its market value will reach $133 billion by 2023, influencing various industries like gaming, healthcare, and education. While AR enhances user experience and interaction, it also faces challenges such as high development costs and privacy concerns.

1. AUGUMENTED
REALITY
INTERACTIVE WORLDS YOU CAN
HOLD IN THE PALM OF YOUR HAND.
MEGHANA VERONICA BADUGU

2. OBJECTIVE
Introduction
History Of AR
Current State
Augmented VS Virtual
Applications
Boon &Bane

3. WHAT IS AR ?
Augmented reality is a technology
that works on computer vision
based recognition algorithms to
augmented sound, video, graphics
and other sensor based inputs on
real world objects using camera of
your device.
HOW DOES IT WORK ?
First computer vision
understands what is in the world
around the user from the content
of the camera feed.
This allows it to show digital
content relevant to what the user
is looking at.
INTRODUCTION

4. WHY DOES AR NEED COMPUTER VISION ?
• While our brain is extremely good at understanding images, this remains a very difficult problem for
computers.
• There is a whole branch of Computer Science dedicated to it called computer vision.
• Augmented reality requires understanding the world around the user in terms of both semantics and 3D
geometry.
• Semantics answers the “what?” question, for example recognizing the cereal box, or that there is a face in
the image.
• Geometry answers the “where?” question, and infers where the cereal box or the face are in the 3D world,
and which way they are facing.
• Without geometry, AR content cannot be displayed at the right place and angle, which is essential to make
it feel part of the physical world.
• Often, we need to develop new techniques for each domain.

5. • Augmented reality adds digital content onto a live camera feed, making that digital content look as if it is
part of the physical world around you.
• Which is differentiates AR from VR, where users gets transported into completely digital worlds.

6. WHEN WAS AUGMENTED REALITY WAS
INVENTED?
• Augmented reality technology was invented in 1968,
with Ivan Sutherland’s development of the first
head-mounted display system.
• However, the term ‘augmented reality’ wasn’t
coined until 1990 by Boeing researcher Tim Caudell.
• Of course back then these weren’t “virtual reality”
or “augmented reality” because virtual reality was
coined by Jaron Lainer in 1989 and Thomas P
Caudell of Boeing coined the phrase “augmented
reality” in 1990.
HISTORY OF AR

7. CURRENT STATE
• Augmented reality applications are already being put
to use in a number of industries.
• Despite the relative youth of the technology, the future
pretty bright across a variety of industries.
• Augmented Reality technology is about to alter the
market the most in the coming years.
• AR market development analyses confirm it, pointing
to its dynamic progress. Zion Market Research
predicts that AR's value will reach 133 billion dollars
in 2023 with average growth rate of 85,2% during
2016 – 2023.

8. AUGMENTED vs VIRTUAL
The system augments the real-world scene Completely immersive virtual environment
In AR User always have a sense of presence in
the real world
In VR, visual senses are under control of the
system
AR is 25% virtual and 75% real VR is 75% virtual and 25% real
This technology partially immerses the user
into the action
This technology fully immerses the user into
the action
No AR headset is needed. Some VR headset device is needed.

9. APPLICATIONS
• Games & Entertainment
• E-Commerce and Retail
• Interior Design
• Real Estate
• Tourism and Travel
• Education and Training
• Healthcare
• Communication and Collaboration
• Manufacturing and Occupational Safety
• Advertising & Marketing

10. ADVANTAGES & DISDVANTEGES
• Enhanced Experience
• Ease of Use
• Social Interaction
• Learning and Practice
• Improved Technology
• Expensive
• Lack of privacy
• Low performance
• Costly to develop & maintain
• Health Issues

11. CONCLUSION
There is no doubt that Augmented Reality will reshape more than everything . As devices adapt
to new technology, the growth of Augmented Reality is exponentially huge. With so many
positive advantages, Augmented Reality could fundamentally change what it is to be.

12. THANK YOU !
Once it arrives, Augmented Reality will be
everywhere