Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future.
CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future.
2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.
Just two words dominated CES 2015; “smart” and “connected,” and despite 20,000 products on display, these two terms united almost everything.
This is the proof that “the internet of everything” is coming, a new ecosystem around us where digital becomes the connective tissue of everything. Sensors record and share what’s happening, devices respond intelligently, our world becomes a smarter, adaptive environment around us.
When things get smarter, when data becomes more abundant and intimate, and where decisions are outsourced to algorithms, what impact does this have on marketing? When big data becomes intimate data, what happens?
The internet of things is currently about possibilities, but how do we focus on the opportunities? To find out more about the threats and opportunities at CES in 8 separate themes, read on.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
Prior to the start of the new year we published our 2017 trend framework (http://engage.epsilon.com/top-trends-for-2017) this document sets the foundation for how we identify macro trend territories that have the highest probability of creating new behaviors and empower consumers through the lens of Connection, Cognition & Immersion in the near future.
CES 2017 was our first opportunity to further validate the territories but more importantly identify some of the key tech trends that will have a major impact on marketing over the next few years. In the attached document you will find an in-depth review of key trends such as the impact a connected product ecosystem and how Alexa Voice Services are quickly positioning to scale quickly through 3rd party integrations. You will also find examples of new types of interfaces and input devices that may further lead to an ambient computing future.
2017 is also the turning point from “everything will be connected” to everything will be cognified”. The impact of artificial intelligence will be a big topic in 2017 and Epsilon is uniquely positioned to capitalize (look for more on this topic on January 19th via an industry AI op-ed). CES validated the idea of pervasive cognition as well as advancements via contextual assistants and object recognition. The rapidly developing immersion ecosystem built on full sensory immersion, spatial freedom and alternative interfaces also caught our attention.
The Consumer Electronics Show (CES) is an incredible source of information, and inspiration, for anyone involved in new product development. We enjoy scouting the show to identify emerging trends in technology and product design.
Just two words dominated CES 2015; “smart” and “connected,” and despite 20,000 products on display, these two terms united almost everything.
This is the proof that “the internet of everything” is coming, a new ecosystem around us where digital becomes the connective tissue of everything. Sensors record and share what’s happening, devices respond intelligently, our world becomes a smarter, adaptive environment around us.
When things get smarter, when data becomes more abundant and intimate, and where decisions are outsourced to algorithms, what impact does this have on marketing? When big data becomes intimate data, what happens?
The internet of things is currently about possibilities, but how do we focus on the opportunities? To find out more about the threats and opportunities at CES in 8 separate themes, read on.
Havas Media - 8 Trends from CES for 2015Tom Goodwin
I co-authored this deck with Shaun Farrar, Kevin Hung and Greg James following CES 2015. It outlines some of the key trends we saw and how marketers can act on them.
Create Biz Opportunities by Using Technological DisruptionsHugo Gaston Ortega
Hosted by the "Manly Entrepreneurs" meetup I presented a 30 minute discussion which turned into a 2hr session. The room was full of passion and excitement, and due to the nature of the meetup, the audience was hungry to know about commercialization of disruptive technologies like Augmented Reality.
Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Designing Our Future: Technologies and Behaviors that Impact DesignMarci Ikeler
As our world becomes increasingly digital, experience design is more important than ever.
And, as experience design gains importance, the discipline and its tools are evolving. The very definition has broadened: rather than considering point-and-click interfaces, experience design is about the way that we engage with technology, the world, and ourselves. As such, it’s no longer the domain of a single expert (a UX designer, IA, or IxD); it’s a view of the broader world that every role must consider.
At Little Arrows, we’re passionate about identifying places where real behavior and technology intersect, and designing solutions to take advantage of these opportunities. These trends in experience design are what we’re excited about for the future.
Topics covered include:
- Everything is an Interface - new interfaces beyond the mouse and screen
- Friction-Free Commerce - evolving ways to pay
- Mobile First, Mobile Everywhere - how mobile interfaces impact design
- Physical / Digital - the disappearing boundaries between the physical and digital worlds
- Surfacing Data - new ways of understanding and consuming information
- Better, Faster, Stronger - how technology can improve our bodies and our selves
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
Google glass and the wearable revolution - NYCCamp 2013Frank Carey
Brief history of wearables from the first iPhone to Google Glass. Gives context to some of the engineering decisions and what's possible in the current API. Video for the slides is currently at http://www.ustream.tv/recorded/35842151
Slides for a talk Osama Ashawa, Principal of Design, and I presented at ConveyUX 2017 conference on March 2.
http://conveyux.com/sessions/design-dos-and-donts-for-great-ar/
Osama can be found here: https://www.linkedin.com/in/osama-ashawa-846b0248/
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
Each year, memBrain LLC attends CES® to gather intelligence on hot new products and to identify emerging trends and industries.
This special edition of memBrain’s magazine, The STORM Report, is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products according to leading industry publications, industry insiders, and the CES® 2020 Innovation Award winners.
With thousands of new products vying for attention at CES®, it is easy to become overwhelmed. But the overarching trends and themes of the show offer an excellent window into what to expect in the near and not-too-distant future. In fact, it seemed as if the innovation on display this year was remarkably more focused on the present than on a future utopia, which was a departure from CES® events of the past.
While previous years felt like a showcase for moonshots and futuristic idealism, this year’s CES® was far more balanced between the practical and the fantastical. The consumer electronics industry is maturing - optimizing between commercialization, technological progress, and the next generation of disruptive products.
Create Biz Opportunities by Using Technological DisruptionsHugo Gaston Ortega
Hosted by the "Manly Entrepreneurs" meetup I presented a 30 minute discussion which turned into a 2hr session. The room was full of passion and excitement, and due to the nature of the meetup, the audience was hungry to know about commercialization of disruptive technologies like Augmented Reality.
Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields.
Want to Learn More About This Topic or Any Other?
Go to labs.psfk.com to learn more about accessing in-depth trend reports on industries, markets, and topics, database access, workshops, presentations and events.
Designing Our Future: Technologies and Behaviors that Impact DesignMarci Ikeler
As our world becomes increasingly digital, experience design is more important than ever.
And, as experience design gains importance, the discipline and its tools are evolving. The very definition has broadened: rather than considering point-and-click interfaces, experience design is about the way that we engage with technology, the world, and ourselves. As such, it’s no longer the domain of a single expert (a UX designer, IA, or IxD); it’s a view of the broader world that every role must consider.
At Little Arrows, we’re passionate about identifying places where real behavior and technology intersect, and designing solutions to take advantage of these opportunities. These trends in experience design are what we’re excited about for the future.
Topics covered include:
- Everything is an Interface - new interfaces beyond the mouse and screen
- Friction-Free Commerce - evolving ways to pay
- Mobile First, Mobile Everywhere - how mobile interfaces impact design
- Physical / Digital - the disappearing boundaries between the physical and digital worlds
- Surfacing Data - new ways of understanding and consuming information
- Better, Faster, Stronger - how technology can improve our bodies and our selves
CES Rewind
Fallon Creative Technologist Jacob Abernathy presents 10 trends you and your brands need to know about the gadgets revealed at this year's Consumer Electronic Show – ground zero for the future of consumer electronics and technology!
Jacob will put perspective on everything you missed in an engaging multimedia demonstration that details trends ranging from the rise of tablet computing, and gaming everywhere, to the explosion of car technologies powering our everyday driving.
Google glass and the wearable revolution - NYCCamp 2013Frank Carey
Brief history of wearables from the first iPhone to Google Glass. Gives context to some of the engineering decisions and what's possible in the current API. Video for the slides is currently at http://www.ustream.tv/recorded/35842151
Slides for a talk Osama Ashawa, Principal of Design, and I presented at ConveyUX 2017 conference on March 2.
http://conveyux.com/sessions/design-dos-and-donts-for-great-ar/
Osama can be found here: https://www.linkedin.com/in/osama-ashawa-846b0248/
The New Next: 2011 Tech Influencers Predictions by TrendsSpotting Taly Weiss
TrendsSpotting 4th annual digital prediction series is featuring the predictions of digital and marketing experts on the big changes awaiting us in the coming year.
Looking at 2010 and observing the trends we’ve seen that year – we aim at figuring out what will be new in 2011.
THE NEW NEXT initiative is focused not in what will happen in 2011 (as most predictions you find) but rather on the new trends emerging out of what we have seen earlier.
The Tech 2011 Report is following the predictions of ReadWriteWeb, GigaOm, IBM, Forrester and other leading experts.
Watch for TrendsSpoting's 2011 Social Media and Mobile Predictions.
Each year, memBrain LLC attends CES® to gather intelligence on hot new products and to identify emerging trends and industries.
This special edition of memBrain’s magazine, The STORM Report, is a compilation of memBrain’s observations from the CES® show floor combined with the most “buzzed about” products according to leading industry publications, industry insiders, and the CES® 2020 Innovation Award winners.
With thousands of new products vying for attention at CES®, it is easy to become overwhelmed. But the overarching trends and themes of the show offer an excellent window into what to expect in the near and not-too-distant future. In fact, it seemed as if the innovation on display this year was remarkably more focused on the present than on a future utopia, which was a departure from CES® events of the past.
While previous years felt like a showcase for moonshots and futuristic idealism, this year’s CES® was far more balanced between the practical and the fantastical. The consumer electronics industry is maturing - optimizing between commercialization, technological progress, and the next generation of disruptive products.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
StoryTech's CES 2015 Recap for MarketersAndy Maskin
At CES 2015 we saw an explosion of technologies aligned with what we call a meta-trend, "The Internet of Me." Within this idea are rapidly developing technology trends that will change the way we live our lives in the years to come. There are trends directly related to content consumption and mindshare, which has an obvious and direct impact on the way marketers reach and influence consumers. There are also trends that will ignite fascinating lifestyle changes for consumers, powered by new technologies.These trends challenge marketers to get creative about how to reach consumers, perhaps influencing them by becoming part of their lives and enabling real utility.
For one week each year Sin City plays host to the next-generation of innovations and technologies before they’re introduced to the marketplace. This year, more than 200,000 attendees came to CES to walk through 2.5 million square feet of trade show space to see the latest drones, connected cars, TVs and smartphones, and even a VR device that gives you the sensation of flying through the sky like a superhero.
Y&R sent some of our brightest minds to take in the sights and sounds of CES 2016. Here’s what they had to say:
The Consumer Electronics Show (CES) is the worlds leading Technology confrnece held at the start of the year. VCCP have pulled together its thoughts on what this could mean for Advertisers and Brands over the next 6-12 months.
Kinetic a WPP Agency and the global leader in contextually connecting and activating audiences on the move, led a CES tour for both clients on the ground and around the world, through a Spectacles-powered livestream on Snapchat. Here are the top trends for brands.
Digital Lab CES Recap -- Everything Brands and Marketers Need To KnowBBDO
CES 2015 has come to an end. Check out what we've learned – and see what is most relevant for brands and marketers – in the Digital Lab's official recap.
This 142-page trend report captures the highlights from the first-ever virtual CES event. We always say that CES is a preview of what to expect in the year ahead, and this year was no exception. Not only was CES 2021 filled with exciting and innovative new product announcements, it also encapsulated how the global pandemic forced the rapid acceleration of numerous fields in consumer electronics.
The 2016 CES Report: The Trend Behind the Trend360i
Hot off the press, we’re bringing you our annual CES recap report. Our team scoured the showroom floor, and explored the week's hottest topics in social media, to bring you the best of the 2016 International Consumer Electronics & Technology Show.
12 Most Talked About Trends At CES 2014Stacy Minero
Covers the 12 biggest trend seen on the convention center floor of CES 2014. Trends covered include: UHD TVs, 4K Content, Interactive TV, Social TV, 3D Printing, Accelerating Autos, The Internet of Things, Connected Kitchens, and more. Whether you were on the floor in Las Vegas, or the conference room miles away, this slideshare will give you all you need to know about tech for the coming years.
Last week an estimated 80,000 makers, thinkers and innovators gathered for Mobile World Congress (MWC) held in Barcelona, to experience the newest technologies and mobile products from around the world. Exhibitors showcased the next wave in wearables, smartphones, tablets, as well as the connected home and car.
There were some exciting announcements centred around high speed data access, digital payments and infrastructure elements which all have the potential to impact the role of mobility in brand communication.
We create 5 key takeaways about this year's MWC.
>>MEC @ Mobile World Congress 2015
[wpp.com 09.03.15]
MWC has become the world’s biggest and only truly global mobile event. This year, 1900 exhibitors convened in Barcelona to showcase the next wave in wearables, smartphones, and tablets, as well as the connected home and car. But MWC 2015 doesn’t just focus on hardware, the truly exciting announcements centred around high speed data access, digital payments, and a host of other infrastructure elements. All of which have the potential to change how we live, work, and play, all over again.
http://www.wpp.com/wpp/marketing/digital/mec-at-mobile-congress-week-2015/
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
8. “There’s something
about the physical
feel of an actual
pinball machine that
puts even the best
mobile recreation to
shame.”
“We’re seeing a resurgence in pinball,”
— Stern PinBall president Gary Stern
Stern Pinball saw sales climb 32 percent
in 2012 over the previous year. “People
are just rediscovering what we are.”
16. BeoSound
Moment
Brings digital music to
life through the senses
!
Touch: Music player with touch wheel built
into a real wood surface.
!
Sound: Plug iPhone or music player or
stream, via Bluetooth, from any digital music
service—Spotify, Deezer or YouTube.
!
Sight: Offers Moodwheel, a color wheel
where the colors correspond to the mood of
the music you want to play.
!
Experience: Design to play toward your
intuitive
music listening instincts rather than forcing
you to learn a complicated interface.
17. Sony Desk
Projector
Surfaces come alive
with touch
Device that, when placed over a
tabletop, can turn it into an
interactive surface. Touching the
projected image of an album
cover cues up that artist's
music, for example.
32. AirDog & Zano
Selfies on steroids
Auto-follow drones that enable new
modes of content creation.
AirDog: GoPro camera meets auto-
follow drone.
Zano: World’s most sophisticated nano
drone-aerial photo and HD video
capture platform.
They track where you’re going, can
operate by themselves, and enable you
to focus on what you’re doing.
33. Does the role of the brand change
when manufacturing happens en
masse,
when products can be
personalized and produced at
home?
!
Can brands become part of their
customers’ supply chain?
!
How will brands have to think
differently about content as more
customers have the tools to
become content producers?
Q.
38. Benebot
Shopping
assisted robot
Capable of having full
conversations with
customers.
Comes equipped with
numerous sensors, an
LCD display screen for
videos, and a laser to
point customers in the
right direction.
40. Belty
“Smart Belt”
Sensor-equipped smart belt
automatically adjusts itself
throughout the day, depending
on how much you’ve eaten and
how much exercise you’ve done
to compensate. It connects with
an app that charts the data it
collects throughout the day,
sending feedback to the motors
in the belt.
42. Whirlpool’s
Interactive Kitchen
of the Future 2.0
• Know what’s in your
fridge
• Optimize freshness
• Get recipes
recommended
• Get advice from your
mom via video chat
• Integrates with social
feeds and web browsing
43. • Manages daily or
time-consuming
tasks
• Directly saves
energy/money
• Manages less-
frequent or less
time-consuming
tasks
• Indirectly saves
time/money
• Provides self-
awareness data
• Enhances
experience of
product
44. Does the customer relationship
change when brands orient
more towards services than
sales?
!
How can brands find new ways
to be useful to their customers?
!
How might consumers use
social and search differently
when the web is embedded into
their everyday appliances?
!
Q.
45. But with sensors and
personalized services, there
comes personal data…
46. And the challenge of
data creation, capture,
use and protection
loom large.
51. These innovations pushed
consumers into a new world of
interface design.
!
But this year at CES, these devices
weren’t the main attraction.
!
User interface design took a
dramatic new turn.
52. “The point of inspiration is
the point of delivery.”
—Scott Burnett, Director of Global Consumer Electronics, IBM
53. The opportunity to inspire, to
excite and to win the
affections of your customer
begin at the point of entry—
the interface.
56. Visijax
Controlled by motion sensors on
the arms of Visijax® Commuter
range of jackets and a central
computer built into the battery
pack, iMASS™ allows you to
automatically activate the LED
amber turning signals by simply
raising your arms as cyclists
normally do.
!
This system makes signalling
intuitive and visible in darkness
to oncoming and following
traffic.
!
A quick tap on the power button
from the outside switches on the
front and rear lights in slow flash
mode.
58. Eye-
tracking
The Eye Tribe SDK makes it
possible for developers to
design programs that allow
users to control their devices
just by looking at them.
Imagine navigating a television
with your eyes — selecting
shows and operating your
DVR without clicking a remote.
Demos include gaming and
online content access.
!
62. How can the brand story
come to life in its UI?
!
How does the customer
experience change when
interfaces become
invisible?
!
How can we think of
interfaces as an
opportunity to inspire?
Q.
65. Audi Virtual
Cockpit & MMI
The car will feature lifelike 3-D
graphics powered by Nvidia on two
high-resolution screens, with one
behind the steering wheel that is
customizable. A large touchpad with
eight programmable buttons on the
center console make inputting
addresses and accessing menus
easier. Google Voice recognizes
natural speech commands for placing
calls or choosing song titles. The
clincher is an optional rear
entrainment system that features two
HD tablets, both of which can be used
outside the vehicle, just like an iPad.
68. Samsung SUHD
Curved Display
Uses quantum-dot technology to
go beyond 4k.
!
Adds extra layer of extremely tiny
crystals (20 atoms thick) that
boosts color performance by as
much as 30%.
71. How does content change when
more surfaces are video interfaces?
!
How does story telling change when
images become 3D or immersive?
!
How might virtual reality help brands
boost sales or convert customers?
!
Q.
74. Autonomous Cars &
Placemaking
Mercedes-Benz F015
“Luxury in Motion” shows
how the car of the future will
not only be a means for
getting from one point to
another but also a usable
space for entertainment or
work as well as a platform
for communication and
interaction.
!
76. IO Hawk Personal
Transporter
A self-balancing motorized
personal transporter, similar to
the Segway, the product is
powered by batteries, motors
and uses slight pressure from
your feet to guide it where you
want it to go.
Its design enables users to
instantly change how they
interact with the space around
them.
78. Gogoro Smart
Scooter
Envisions a network of charging
stations around cities; riders would pay
a monthly subscription to use them.
This subscription would replace a
monthly gas budget.
The Smartscooter links up with a rider’s
smart phone via Bluetooth, allowing
him or her to program the vehicle’s
settings, download sound effects for
start up and shut down, and even set
light patterns for the LED headlights
and taillights.
!
Gogoro makes commuting a
customized pleasure for the rider.
79. How might autonomous cars
impact a sense of place?
!
Can brands make the (user)
journey as much fun as the
destination (product)?
!
How can brands enable
users to connect to each
other along the journey?
!
Q.
81. Mother &
Motion Cookies
A family of smart sensors that you can
place around your home, monitored by
a central product, that can perform
functions, optimize settings and provide
helpful data
83. How might brands
begin to think of
product ecosystems—
products that interact
—instead of portfolios?
!
What kinds of
partnerships might
benefit brands in a
connected world?
Q.
84. That was a lot.
Of things.
Of questions.
So here’s what
you need to know
in 30-seconds.
85. !
!
!
Design is trending towards
new materials, organic
shapes, bright colors and
noticeable textures.
Brands should think about
digital in the context of the
5 senses.
Feels good
86. UI is trending
towards being
unobtrusive and
invisible. Brands can
look to UI to inspire.
!
Looks good
87. 3D printing, drones,
robots and visual
technology are
unleashing new
creativity, new places
for interaction, and
may inspire new types
of branded content.
!
Works well
88. Sensors are turning the
focus to data, user
behavior and services.
Efficiency trumps self-
awareness. Brands have
an opportunity to reframe
the value exchange
around service.
!
Works well
89. !
!
!
Innovations in transport
will change our sense
of place and
movement. Brands
have the opportunity to
provide utility and fun
along the way.
!
Travels well