Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Presented to the Kentucky Nonprofit Leadership Forum. Discussed what is new in marketing and social media for 2013 and 2014. We discussed integrated marketing communications, inbound marketing, content marketing, social media, email marketing, YouTube or video marketing, and how to marketing to Millenials.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Integrated social media into your digital marketing planMary Wang
1) Learn social media trends and opportunities - Facebook, Instagram, Twitter, LinkedIn, TikTok and more
2) How to integrate social media into your digital marketing plan
3) Action plan to get started
Presentation for Creative Exchange introduction to digital marketing course including overview of SEO, paid advertising, social media and online content.
Presented to the Kentucky Nonprofit Leadership Forum. Discussed what is new in marketing and social media for 2013 and 2014. We discussed integrated marketing communications, inbound marketing, content marketing, social media, email marketing, YouTube or video marketing, and how to marketing to Millenials.
Influential social media trends to follow in 2021CatherineTeves1
Staying updated on the latest social media trends helps you stand out among the masses. Here are the most important Social media marketing trends in 2021 that Social media marketing agencies are keenly observing and that you can also use to fuel your strategy.
Recent advancements in online social networking, social search and real-time search guarantee that the world of search and online marketing will change forever. This was not apparent when Facebook, Twitter, Google Buzz, YouTube, LinkedIn and other ‘social media' sites first emerged. But when search marketers realized they could influence organic search results by optimizing social media site content and pushing it into top positions of the search results they embraced it.
A statistical insight into how ‘social’ the world is and case-studies of brands that have gone beyond customer interaction and successfully leveraged social media for making business processes a lot more efficient.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
Digital marketing can be overwhelming. What is SEO? How can I use social media? Do I need a mobile website? Find out answers to theses digital marketing questions -- and more!
How covid-19 has influenced the field of marketing.
Businesses of all sizes have been affected by the health crisis, and everyone has had to adjust their thinking and approach, as well as the implementation of their marketing plans.
Social media for social good, including insights and best practices on Facebook, Twitter, Pinterest, Instagram, YouTube, LinkedIn and Google Plus. Delivered to the national Mission Resource Alliance conference in Orlando, Florida on February 25, 2015 by Amy Neumann.
Should Your Company Use Social Media Marketing?Sallie Burnett
Everyone is talking about social media. Your competitors may have launched a blog, Facebook page or Twitter account. What kind of “homework” should you do before you take the plunge into the social media waters?
How will the changing digital trends influence your marketing? Should you update your social media strategy?
As the social media landscape continues to evolve, it's crucial for traditional media, retailers, nonprofits and brands to understand how people are spending their time, interacting with brands, connecting with one another, and influencing commerce. This presentation takes an in-depth look at the latest social media trends to help you:
Distinguish between hype and reality when it comes to using social media tools to promote your brand and products
Recognize the impact of social media on the consumer and their purchasing behavior
Understand how marketers use social media tactics and establish benchmarks for emerging tactics
The finance industry has a unique challenge, hindered by government regulations and often a conservative culture; they have a real challenge embracing social media. Here are examples of how financial companies are engaging their customers.
Social Media for Real Estate Agents (2011)PR 20/20
Presented Feb. 23, 2011 to Northeast Ohio real estate professionals. Includes updated information from the 2010 NAR Technology Survey Report. The event was sponsored by First Federal of Lakewood.
Reach Global Markets Through Social Media and Creative Content Development Derek Edmond
We presented for the Massachusetts Export Center this past November, looking at the actions B2B exporters should be taking to increase your online presence in the places it really counts to generate buyer awareness and drive more international sales.
OCDE Organizacion para la Cooperación y el Desarrollo EconómicoRuth Terán
La OCDE es un foro único en donde los gobiernos de 30 economías democráticas trabajan conjuntamente para enfrentar los desafíos económicos y sociales de la globalización.
La OCDE nació de la Organización Europea de Cooperación Económica (OECE), la cual se creó en 1947 con el apoyo de los Estados Unidos, y Canadá para coordinar el plan Marshall para la construcción de Europa tras la segunda guerra mundial.
La organización proporciona un espacio en donde los gobiernos pueden intercambiar sus experiencias políticas, buscar respuesta a problemas comunes, identificar buenas prácticas y coordinar políticas locales e internacionales.
Los intercambios entre los gobiernos de la OCDE emanan de la información y el análisis proporcionado por el secretariado en parís. Este recoge datos, estudia las tendencias, analiza y provee provisiones económicas.
La OCDE ayuda a los gobiernos a fomentar la prosperidad y a luchar contra la pobreza a través del desarrollo económico, la estabilidad financiera, el comercio, la inversión, la tecnología, la innovación y la cooperación para el desarrollo.
Las bases de datos de la OCDE cubren áreas diversas como cuentas nacionales, indicadores económicos, fuerza laboral, comercio, empleo, migración, educación, energía, salud, industria, sistema tributario y medio ambiente.
La globalización ha conducido el trabajo de la OCDE al análisis de las políticas de sus países miembros y al de países no miembros para establecer políticas comunes.
La organización ha estado también expandiendo su relación con la sociedad civil. Inicialmente su relación se enfocaba hacia la industria y la fuerza laboral.
Los representantes de los 34 países miembros se reúnen en comités especializados, en donde se comparten ideas, y se revisan los progresos llevados a cabo en políticas específicas en áreas como la economía, el comercio, la ciencia, el empleo, la educación y los mercados financieros.
El poder de la toma de decisiones está a cargo del consejo de la OCDE. Este está formado por un representante, de cada país miembro, más un representante de la comisión Europea.
Países miembros de la OCDE
Alemania
Australia
Austria
Bélgica
Canadá
Chile
Corea
Dinamarca
España
Estados Unidos
Eslovenia
Estonia
Finlandia
Francia
Grecia
Hungría
Irlanda
Islandia
Israel
Italia
Japón
Luxemburgo
México
Noruega
Nueva Zelanda
Países Bajos
Polonia
Portugal
Reino Unido
República Checa
Suecia
Suiza
Turquía
A lo largo del tiempo, el enfoque de la OCDE se ha ampliado incluyendo ahora a contactos con la economía no miembro de la organización, actualmente mantiene relaciones de cooperación con más de 70 países; permitiendo a la OCDE beneficiarse de los conocimientos y perspectivas de los países no miembros.
En 21 preguntas el director de NICA nos revela su plan de empresa. Son las cuestiones más relevantes que algunos creadores y artistas le plantearon a Carles Gómez para convertirse en colaboradores
Panel: Virtual Self-Governance
How do communities govern themselves in virtual worlds? What do members want from virtual communities, and how are those things provided? How much do national laws and policies actually affect virtual self-governance? What tools are needed that we don't have yet? How do the platforms enable or hinder effective community governance?
moderating:
John Carter McKnight, Adjunct Professor of Law, Arizona State University Sandra Day O'Connor College of Law
Rose Springvale, Attorney, former Sultana, Al-Andalus Sims in Second Life
Kim Smith, COO, World2Worlds, Inc.
Chris Collins, Project Manager, University of Cincinnatti in Second Life
Jamie Palisades, Former Chancellor, Confederation of Democratic Simulators, Second Life
http://lst.law.asu.edu/VWGC/index.html
Responsive web design is hard and one of the most difficult things to work out is representing visual design in a flexible manner that can accurately be translated to code. In this panel we will discuss how we used InDesign to create flexible comps and rapidly iterate between multiple designers. We went with the concept of ‘just enough’ design to get us into code, where we could validate our design decisions. We will also go into how we iterated after the code was done but the design was not. We borrowed heavily from Upstatements approach to designing the Boston Globe but ran into our own unique challenges along the way.
Presenters: Brent Laverty, Georgia Cowley, Warren Schultheis, Ryan Gantz, Ted Irvine, Josh Laincz
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
Do you know your way around social media platforms? Does the time you post matter? Which social media is most useful and why?
The ABCs of Social Media presented by Marketing Maven helps you navigate your way around social media platforms and understand what tools are available to you to help build your product, brand, and brand following.
ASR August 14, 1020 - Leveraging the Power of Social MediaSage Island
Presented by: Mike Duncan, Sage Island Marketing Agency and Danny Keith, Santa Cruz Skate and Surf Shop
Over the last few years, social media platforms like Facebook and Twitter have gone from college networking sites to marketing powerhouses. Businesses today tap into Facebook to reach their audience in more targeted, local, and efficient ways than ever before. This seminar, presented by Danny Keith, owner of the Santa Cruz Skate and Surf Shop, and Mike Duncan CEO of Sage Island, teaches the latest tactics and applications that elevate social media from self promotion sites to professional lead generating tools.
Madhouse Seminar - April 17 2012
Social Media Marketing: How can you make the most of it?
Claire Lancaster of Social Boutique delved into the depths of social media marketing, looking at how it can be used in a B2B environment as well as B2C.
Learn easy way to impact your content marketing and social media results - today. This presentation includes tips on Google+, Google Authorship, SlideShare, Chat Apps like Snapchat, writing and blogging advice, and more.
As companies look for ways to grow their user base quickly and at scale, they've turned to the growth strategies made popular by companies like AirBnB, Quora, Facebook and others. Growth Hacking at its core is the discipline of marrying product features with distribution tactics to get massive user growth with very little paid marketing spend. This presentation reviews popular growth hacking case studies, how you can evaluate your product for growth hack opportunities, and how to get your team and product focused on growth for 2013.
Get our designing for viral growth infographic here: http://bit.ly/12badgO
Learn more about digital telepathy here: http://www.dtelepathy.com/
Digital Marketing Course Week 7: Social Media MarketingAyca Turhan
Seventh week slides of eMarketing Course at Hacettepe University taught by Ayca Turhan.
Topics covered within the presentation include:
Social Media Channels
Virality
Social Media Marketing Strategies
For more please visit: www.aycaturhan.com/man423
Similar to Digital Branding - You and Your Business (20)
Tweet, retweet, trending topic, hashtag, @mention – Does this sound like a foreign language to you? Join Julia Campbell of J Campbell Social Marketing as she walks you through starting an account on Twitter and using the second most popular social network to grow your business and your network. She will cover the basics – What is a follower? what is a hashtag? Who should you follow? What should you tweet? What is Twitter Etiquette? – as well as detail the 10 things you need to do to succeed on Twitter. Social media management tools will also be discussed. Bring your questions!
Effectively use LinkedIn & Facebook for Non-Profit OrganizationsThe Toolbox, Inc.
Using Linkedin and Facebook for Non-Profit organizations. presentation given at The Non-Profit Toolbox's Mini-Conference 3/22/11, Rockland, MA by Reiko Beach
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
3. • What is digital branding
• You and your business
• Tools to use
• How to use them
4. What is Digital Branding
“Using digital media to create, build, manage
and revitalize the relationships between a
brand and its audiences.”
http://www.2bornot2b.ca/Branding-Dictionary.html
5. In 1999 the Cluetrain
Manifesto
Predicted that:
The Internet would
evolve to the point that the
consumer would hold the power
and traditional push marketing
would become fairly ineffective.
http://www.cluetrain.com/
6. the way we communicate
the way we see the world
the way we live
Digital
Technology
has
changed:
7. It has changed
the way we brand ourselves and our businesses
With the
explosion of the
internet and social
networks,
Digital Branding is
more important
that ever.
http://www.businesslearningsolutions.es/2013/03/getting-started-with-personal-branding/
8. In this modern world, if you
aren’t online, you don’t exist.
A Microsoft study found
that 79 percent of
employers will
research their job
candidates online.
…70 percent say they
rejected a potential
employee based on
what they found.
http://www.socialmediaexplorer.com/social-media-marketing/5-best-apps-to-build-your-online-professional-profile/
10. What is the digital you?
How is it different/same as the real you, your business
11. You and your business
What are some of ways you differentiate between you
and your business on and off line?
12. Both you and your brand are
important.
Great Digital
Branding takes
both into account.
In this age of product
abundance, it’s more
important than ever
to have a strong
brand to differentiate
your
company, product or
service.
13. Some General SM Guidelines
• The Internet is a Communications Tool, Not a Broadcast
Tool.
• Treat each network separately
• Focus on creating valuable conversation topics – inspire
valuable ideas
• Invest in relationships
• Be Authentic
• Stay consistent on your
• messaging
• branding
17. Your Website
• Is it easy to share your content
http://www.socialmediaexaminer.com/
This is Social
Media Examiner
They have a
floating bar
making for easy
sharing.
19. Your Website
Does it have a blog?
If your business’s
website does not
have a blog, then you
are missing a huge
opportunity.
http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever
21. Content Creation
• Your Blog
– There is not a better way to add relevant content
to your website on a regular basis than to utilize a
blog.
http://problogservice.com/2010/05/31/which-blog-hosting-strategy-has-higher-seo-results/
22. Content Creation
As technology has
evolved, Google (and
other search engines)
are using advanced
formulas that determine
how frequently you post
and update your website
http://socialmediatoday.com/nicolebeachum/1338806/blogging-more-important-today-ever
23. Content Creation
Creating good content is
very important for
search and for keeping
you relevant in today’s
world of abundance.
25. Where else can you create your
content?
• Share presentations that you have
• Create slideshows of your portfolio
• Share publicly or privately
• Embed slideshows on your website/blog
• Great place to search for information
26.
27. Content Creation
• Where else can you create your content?
Instagram – Owned by FaceBook is a way to
share your life/business with friends/clients
customers through a series of pictures (and now
videos).
• 100 million users
• Posting forty million photos a day
Vine – Owned by Twitter - is a way
to share through short 6 second
videos – 13 million users
Vine videos are being
posted to Twitter at the
rate of 9 per second, up
from 5 per second two
months ago.*
According to a study by video tech firm Unruly
28. Content Creation
• According to Nielsen, YouTube
reaches more US adults ages 18-
34 than any cable network.
• 900 million users
• YouTube mobile gets 600 million
views every day
• #2 for search
http://www.viralblog.com/research-cases/youtube-statistics/
29.
30. Content Creation
• Where else can you create your content?
Photo sharing sites:
http://www.viralblog.com/research-cases/youtube-statistics/
32. Promotion
• Moms are 61 percent more
likely to visit Pinterest than
the average American.
• 25 million users
• 81 percent of U.S. online
consumers trust information
and advice from Pinterest
http://www.digiday.com/brands/15-stats-retailers-should-know-about-pinterest/
35. Promotion
Google+ has passed
Twitter and is now the
second-biggest social
platform worldwide with
343 million active users.
Connected to all your
Google products
http://www.jeffbullas.com/2013/05/06/21-awesome-social-media-facts-figures-and-statistics-for-2013/
37. Promotion
Twitter’s active usage grew
by 40 percent in 2012 to 288
million users.
140 characters
Micro-blogging
Good Resource: http://mashable.com/guidebook/twitter/
38. Promotion
Tips:
• Use your background
image to say something
about you
• Edit your profile – say
something about you
• Find people in your
occupation to follow
• Utilize search and 3rd
party tools like
tweetdeck or hootsuite
• Use # “hashtags”
39. Promotion
• Over 225 million users
• Largest professional network
• 2 new members per second
• 2.9 million company pages
• 2.1 million groups
Good Resource: http://linkedintelligence.com/can-linkedin-really-increase-your-sales/
40. Promotion
Tips:
• Edit your profile – say
something about you
• Find people in you
occupation to follow
• Find groups to join
• Do recommendations
• Changed websites to “other”
41. Promotion
Profile
Groups
Pages
Personal use, friends, family, can have business
connections, can categorize – group your friends
You can have up to 5000 friends, and “like” up to 500
pages.
Has “members” used for people with a common
interest, can be kept closed, limit members. Can
message members
Can only be created by a representative of the
organization, business, celebrity or band . Are entirely
open and searchable. Can add applications and
custom tabs.
http://socialmediatoday.com/node/1454711
42. Promotion
Tips:
• A business cannot be
a Profile – it violates
FB rules.
• Have goals
• Who is your target?
• Cover image should
“talk”
• Post regularly
43. How to use the tools
1. Create
content-
embed on
blog/website
2. Promote it
3. Refer back to
your website
44. Digital Branding
• Good digital branding consists of consistent
messaging across all platforms
• Utilizes the 3 areas of website – content
creation and promote
• Consistent with updates and posting to your
site and social networks
45. Remember even if you aren’t
talking about yourself, someone
else might be…