This document provides guidance for non-profit organizations on effectively using social media platforms like LinkedIn and Facebook to enhance visibility and engagement. It covers the basics of social media, the importance of professional profiles, and offers strategies for connecting with supporters, volunteers, and donors. The content emphasizes creating an online presence, sharing multimedia, and using targeted tools to promote causes and events.

1. The Non-Profit ToolboxLinkedin & FacebookFor Non-Profit OrganizationsMarch 22, 2011Reiko BeachTRB Design, Inc

2. What will we cover?Social Media BasicsWhy you and your NPO should be on LinkedInA Few Basics about LinkedInFacebook Basics Facebook Pages for NPO’sWhat next?March 22, 2011

3. Social Media BasicsUsing the internet to share information, collaborate and have conversationsWeb tools to reach out and connect to people and with people as you turn your connections to conversationsMarch 22, 2011

4. Social Media BasicsYour SM message comes before your audienceIt builds slowlyas you provide contentMarch 22, 2011

5. Largest Professional NetworkOver 90 million usersAverage house hold income: $108,000Over 50% represent senior managementHighly educated, Hold influential positions and are AffluentMarch 22, 2011

6. More on Why NPO’s should be on LinkedInCan find experts to help solve problemsCan find others that might be interested in your causepossible board membersconnect, recruit and assess skills of volunteersDonorsPromote eventsMarch 22, 2011

7. BasicsMarch 22, 2011Have a professional photoGive yourself a descriptive HeadlineComplete your profile

8. BasicsStatus updates – at least once a weekYour websites – rename them!Twitter accountPublic Profile – customize!March 22, 2011

9. BasicsMake some recommendationsAsk for recommendationsJoin GroupsMarch 22, 2011

10. BasicsAdd applicationsAdd your blog, slides, polls, eventsGet answers to questionsMarch 22, 2011

11. BasicsClaim you nonprofit’s Company Page:March 22, 2011

12. BasicsClaim you nonprofit’s Company Page:March 22, 2011

13. BasicsReview:Complete your profileRecommendationsJoin GroupsClaim you nonprofit’s Company PageMarch 22, 2011

14. Founded Feb 2004More than 500 million active usersPeople spend over 700 billion minutes per month on FBAverage user has: 130 friendsConnected to 80 community pages or groupsMarch 22, 2011

15. March 22, 2011http://www.onlineschools.org/blog/facebook-obsession/

16. March 22, 2011http://www.onlineschools.org/blog/facebook-obsession/

17. March 22, 2011More on Why NPO’s should be on FacebookIt makes sense to create a presence on one of the top five Web sites on the Internet where people are already regularly visiting

18. March 22, 2011More on Why NPO’s should be on FacebookPages and groupsPost multimediaYour blog on FB pageRecruit volunteersPut FB page on websiteAdd FB comments to your blog

19. March 22, 2011More on Why NPO’s should be on FacebookFacebook Causes (app-founded 2007)140 M Causes users$30 M raised for 25,000 nonprofits500,000 user-created causesIndividuals can leverage their network of friends to initiate grassroots changeUse for special events or campaigns

20. March 22, 2011BasicsPersonal ProfileGroupsPagesPlacesCauses

21. March 22, 2011BasicsPersonal ProfilePhoto: 532 px by 180 px

22. March 22, 2011BasicsEdit profile (or not)Can add information on upcoming event you are working on

23. March 22, 2011BasicsNews Feed

24. March 22, 2011BasicsManage your friends

25. March 22, 2011BasicsManage your friends

26. March 22, 2011BasicsPrivacy settings

27. March 22, 2011BasicsPrivacy settings

28. March 22, 2011BasicsAccount Settings:

29. March 22, 2011BasicsAccount Settings:

30. March 22, 2011PlacesClaim you “Places”People can share where they areFind people nearbySpecial deals

31. March 22, 2011PlacesClaim you “Places”

32. March 22, 2011PagesNew: Use Facebook as a page

33. March 22, 2011PagesNew: Use Facebook as a pageAlerts and Notifications for your Page

34. March 22, 2011PagesNew: Use Facebook as a pageAlerts and Notifications for your PageYour page can “like” other pages

35. March 22, 2011PagesNew: Use Facebook as a pageAlerts and Notifications for your PageYour page can “like” other pagesCustom tabs -Change from fbml to iframe

36. March 22, 2011PagesCreative use of profile photo for page

37. March 22, 2011Recap - personal:Personal Profile put as much or as little as you wantEdit option on news feedManage your friends – group them to add privacy & accessCheck your privacy settings

38. March 22, 2011Recap - pages:Claim you “Places”Add admin(s)Sign up for alerts & notifications“Like” pages of similar NPO’sCreate custom tabsEnhance your profile photo

39. March 22, 2011What Now?Check your profiles and pagesAssess where you are now with your social media plan or make a social media plan

40. March 22, 2011When implementing Social Media Remember:Listen before talkingTrust yourself and your staff with Social MediaTrust your fans and your “enemies”Learn by doing

41. March 22, 2011ReferencesJohnHaydon.comtechsoup.org/community/growmyco.typepad.com/Non-profit.about.comNonprofit Tech2.0Hallme.comDigitalbuzzblog.comHubspot.com

42. March 22, 2011Questions?Reiko BeachTRB Design, Incwww.trbdesigns.com781 987 1655Twitter & FB: ReikobLI: reikobeachThe Non-Profit Toolboxwww.thenon-profittoolboxTwitter & FB: nptoolbox