The document discusses the importance and benefits of social media for B2B brands. It notes that 90% of data created in the last 2 years is from internet connected devices. It outlines how social media can help with marketing, sales, customer service and operations. Additionally, it discusses that 50% of B2B purchasing decisions are influenced by online sources and that 60% of buying decisions are made before speaking to a supplier. The document advocates for creating helpful, engaging content that positions the company as an expert in order to drive key metrics like brand awareness, lead generation and sales.
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Mark Opanasiuk - Product Market Fit - Genesis AcademyMark Opanasiuk
Product Market Fit - concept overview lecture.
Agenda
(1) Why most of startups fail?
(2) What is Product Market Fit?
(3) Customer Discovery for Problem Solution Fit
(4) Customer Validation for Product Market Fit
(5) Indicators of Product Market Fit
(6) After PMF - scaling and company building
An overview of a B2B Strategy: What is Social Business? Current Social Media statistics, Editorial Calendar, Content Marketing & Links to more information
In business, the Listening Gap includes all the different ways we fail to listen to the customer to understand their needs and wants. Research is a way to overcome the listening gap. In this presentation, I look at social media as a way to engage in “service failure detection & service failure recovery.” This presentation focuses on what is the listening gap, monitoring by using social media, customer decision journey, how to analyze how a company is listening, and tools companies use to listen. The modern art exhibit the Listening Post by Mark Hansen and Ben Rubin on display at the London Science museum is showcased to discuss how people communicate on the Internet and further analysis pulls it all together to show that today we are in a new age where ordinary people can communicate in extraordinary ways - it's up to company's to listen to their customers to find out how to satisfy wants and needs.
This slideshare highlights 40 mini case studies of businesses in Singapore that have stood out by implementing creative social media marketing campaigns.
Social media strategy for education sector Synopsis: Building and growing strategies for YOUR social media including Student Recruitment, Alumni Relations, Events Management, Promotions and Contests. Integrated with YOUR other existing digital and social media content. Drive traffic to your online preference and unify policy & processes to succeed!
How To Start Social Media Marketing | Social Media Marketing Tutorial For Beg...Simplilearn
This presentation about social media marketing will help you learn what social media marketing is, why do we need social media marketing, what are the channels used for SMM and how can you use them, what are the tools for social media marketing and few important tips to become a good social media marketer. Social media was introduced as an easier way to connect with our closed ones. But, now it has turned out to be an affordable and important marketing strategy for businesses of all types. Social media marketing involves increasing website traffic, engagement, brand awareness, and other marketing goals by creating various forms of content for different social media platforms. After watching this video, it will become easier for you to get started with social media marketing.
Also, below are the topics covered in this presentation:
1. What is social media marketing?
2. Why do social media marketing?
3. What are the channels used for SMM and how can you use them?
4. What are the tools for social media marketing?
5. Tips to be a good social media marketer
Why learn Digital Marketing?
Businesses and recruiters prefer marketing professionals with genuine knowledge, skills and experience verified by a certification that is accepted across industries. Continuous learning for any working professional is not only important for keeping themselves up to date with the current market trends, but it also helps them expand their array of skill set and become more flexible in the workplace.
What skills will you learn from this Digital Marketing course?
This course will enable you to:
1. Gain an in-depth understanding of the various digital marketing disciplines: search engine optimization (SEO), social media marketing, pay-per-click (PPC), website conversion rate optimization, web analytics, content marketing, mobile marketing, email marketing, programmatic buying, marketing automation, and digital marketing strategy
2. Master digital marketing execution tools: Google Analytics, Google Ads, Facebook Marketing, Twitter Advertising, and YouTube Marketing
3. Become a virtual digital marketing manager for an e-commerce company with Mimic Pro simulations included in our course. Practice SEO, SEM, Website Conversion Rate Optimization, email marketing and more.
4. Gain real-life experience by completing projects using Google Analytics, Google Ads, Facebook Marketing, and YouTube Marketing
5 Create the right marketing messages tailored to the right audiences
Who should take this Digital Marketing course?
1. Marketing Managers
2. Digital Marketing Specialists
3. Marketing or Sales Professionals
4. Management, Engineering, Business, or Communication Graduates
5. Entrepreneurs or Business Owners
6. Marketing Consultant
Learn more at https://www.simplilearn.com/digital-marketing/digital-marketing-certified-associate-training
Mark Opanasiuk - Product Market Fit - Genesis AcademyMark Opanasiuk
Product Market Fit - concept overview lecture.
Agenda
(1) Why most of startups fail?
(2) What is Product Market Fit?
(3) Customer Discovery for Problem Solution Fit
(4) Customer Validation for Product Market Fit
(5) Indicators of Product Market Fit
(6) After PMF - scaling and company building
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. Here she shares some of the most important lessons she’s learned along the way.
This talk was originally given at MozCon in July 2022.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
How to create a winning social media reportBen Howden
A social media report template for those who need help creating a well structured report that clearly presents key results, value and insights derived from social media. The social media report template is suited to those using Facebook and Twitter as part of their social media strategy. If you would like to talk about measuring your social media efforts get in touch with me at info@inlight.com.au
Digital Marketing Analytics Lecture 1 Loyola University ChicagoEric Bryn
Digital marketing analytics discussion focusing on core concepts and constructs of digital analytics. Includes discussion of Zero Moment of Trust (obviously related to Google's ZMOT).
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEOKoray Tugberk GUBUR
Query Processing is the process of query term weight calculation, query augmentation, query context defining, and more. Query understanding and Query clustering are related to Information Retrieval tasks for the search engines. To provide a better search engine optimization effort and project result, the organic search performance optimizers need to implement query processing methodologies. Digital marketing and SEO are connected to each other. Understanding a query includes query parsing, query rewriting, question generation, and answer pairing. Multi-stages Query Processing, Candidate Answer Passages, or Candidate Answer Passages and Answer Term Weighting are some of the concepts from the Google Search Engine to parse the queries.
The presentation of The Secret Life of Queries, Parsing, Rewriting & SEO has been presented at the Brighton SEO Event in April 2022. The event speech focused on explaining the theoretical SEO and practical SEO examples together.
Query Processing methodologies are beyond synonym matching or synonym finding. It involves multiple aspects of the words, and meanings of the words. The theme of words, the centrality of words, attention windows, context windows, and word co-occurrence matrices, GloVe, Word2Vec, word embeddings, character embeddings, and more.
Themes of words contain the word probability like in Continues Bag of Window.
The search engine optimization community focuses on keyword research by matching the queries. Query processing involves query word order change, query word type change, query word combination change, query phrase synonym usage, query question generation, query clustering. Query processing and document processing are correlational. Query processing is to understand a query while document processing is to process a web document. Both of the processes are for ranking algorithms. Providing a better ranking algorithm requires a better query understanding. And providing better rankings as SEOs require better search engine understanding. Thus, understanding the methods of query processing is necessary.
Search Query Processing is implementing the query processing for thesearch engines. Search query refers to the phrase that search engine users use for searching. Search intent understanding and search intent grouping are two different things. But, query templates, questions templates, and document templates work together. Search query is for organic search behaviors. A web search engine answers millions of queries every day. Search query processing is a fundamental task for search engine optimization and search engine result page optimization.
The "Semantic Search Engine: Query Processing" slides from Koray Tuğberk GÜBÜR supported the presentation of "Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO". The presentation has been created by Dear Rebecca Berbel.
Many thanks to the Google engineers that created the Semantic Search Engine patents including Larry Page.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Enhancing SEO Content Writing with AI: Opportunities & ChallengesSearch Engine Journal
Wondering if AI content creation could have a positive impact on your SERP visibility?
Ready to ramp up your content creation output and efficiently scale your strategy?
AI content generators are here and ready to help you increase your content marketing output – and here’s what you need to know.
You’ll discover:
- The benefits of using AI in content creation.
- Best practices for creating high-quality, search-optimized content with AI.
- Top challenges of AI content creation, along with guidance on overcoming them.
Watch Connor Carreras, Sr. Director of Digital Customer Success at Conductor as she provides key insights on how you can start using AI-generated content to rank higher on SERPs.
Don’t miss our webinar with Conductor, where you can learn how to integrate AI into your content marketing strategy to boost your SEO.
Sign up now and learn how AI can help you stay ahead of your competition.
Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdfTim Wilson
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
A look at how organizations can use social listening and analysis as input into their social media and business strategies. Shares case studies, use cases, and processes.
Myths, Misconceptions & Mistakes (lessons learned from a decade in digital PR)Hannah Smith
For more than 11 years, Hannah’s been tasked with coming up with content ideas that people will share and journalists will write about. Here she shares some of the most important lessons she’s learned along the way.
This talk was originally given at MozCon in July 2022.
Social Media can be crucial for digital business success if used strategically in a consumer-oriented way.
With increasing digitization in our lives, Digital Marketing becomes a key success factor for companies. Social Media occupies a very important place in this area as billions of customers use it to connect with each other and with companies.
To exploit the vast potential of Social Media for your business, it is not enough to simply engage. You have to proceed strategically as well.
A.T. Kearney’s Social Media Strategy Execution is part of the 10 Steps Digital Series. As a comprehensive how-to guide, this publication will lead your company to higher return rates in 10 strategic steps that cover all aspects of digital business success with Social Media.
You can order a free printed and bounded copy under the following link:
http://bit.ly/Social-Media-Strategy-Execution
How to create a winning social media reportBen Howden
A social media report template for those who need help creating a well structured report that clearly presents key results, value and insights derived from social media. The social media report template is suited to those using Facebook and Twitter as part of their social media strategy. If you would like to talk about measuring your social media efforts get in touch with me at info@inlight.com.au
Digital Marketing Analytics Lecture 1 Loyola University ChicagoEric Bryn
Digital marketing analytics discussion focusing on core concepts and constructs of digital analytics. Includes discussion of Zero Moment of Trust (obviously related to Google's ZMOT).
MeasureFest 2021: Interactive Core Web Vitals In Data StudioLazarinaStoyanova
Learn how to overcome traditional challenges of Core Web Vitals static auditing through an interactive Data Studio report. The dashboard is a simple yet efficient approach, which enables tangible and actionable recommendations for all three metrics for a page-level, section-level, and site-level, making it suitable for large sites. The plug-and-play framework allows you to audit, communicate findings, and track progress, making stakeholder relations easier.
New Era. New Opportunities.
Devastating in so many ways, it cannot be denied that the pandemic has also been deeply transformative, accelerating new ways of living, working and thinking across almost every layer of our lives. Social is no exception.
At Punch, we’ve seen explosive growth in areas like intimate live social events, tutorials, workshops and shoppable content, as brands seek to add value to their customers’ lives and form deeper, longer-lasting connections with their followers.
Where the past decade has seen us confronting the more challenging aspects of social, things like data privacy, mental health and politics, 2021 has given us plenty of exciting signals that point towards a new era of social that starts right now – Web 3.0. With new opportunities coming at brands left, right and centre, we’re about to see a deep shift, with creators and innovators taking the reins and decentralising the power held by the big blue platforms since the mid-noughties.
In this report, we naturally discuss the emerging vision of the metaverse. The metaverse represents huge opportunity for brands; for some, early adoption might prove to be a key strategic investment. But the metaverse isn’t what excites us at the moment (sorry Zuck). With revolution in the air, we want to know what the underdogs are doing: the tech dreamers, the NFT kids, the creators. As creators become more and more valued for the central role they play in making social a fun place to be, we are already seeing examples of individuals breaking away and building their own niche communities. Whether they start to take large swathes of the larger platforms’ audiences with them remains to be seen. What can brands learn from their thinking – and how can we forge better and more creative partnerships? This is the big question of 2022.
Certain trends from last year, notably s-commerce and live video, are back for another year. The challenge with video is how to leverage new tools and techniques to create video content at scale in fresh, creative and authentic ways. We’re also starting to see audiences being actively rewarded for their loyalty and engagement, with highly-creative community managers and efficient and proactive customer service teams. Web 3.0 is unfolding; a bolder, fairer and more democratic digital playground where creativity and loyalty trump all. As user numbers grow and platforms and audiences mature further, budgets are likely to shift towards a combination of acquisition AND driving loyalty and retention.
“Community” is our key buzzword for 2022. Whether you’re getting in on the ground floor of branded NFT “moments”, exploring the hotter- and-hotter world of gaming, or investing more in cinematic video, success will depend on centring your community, acting thoughtfully and, as always, creating difference with mind blowing content and standout campaigns.
How to integrate content strategy and social mediaEthology
Everybody knows a strong social media presence requires relevant content for users to react to, engage with, and share. However, making this a reality is easier said than done, especially if your content strategy and social media teams aren’t working together to develop strategically calendared content and in-the-moment posts.
Moderated by Jay Baer, New York Times Best-Selling Author of YouTility, and featuring Benjie Pressman, social director at ethology, and Anna Hrach, head of content strategy at ethology, “How to Integrate Social Media and Content Strategy” will help ensure your social media and content strategy efforts work in tandem to support business objectives, engage audiences, and produce more meaningful results.
Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEOKoray Tugberk GUBUR
Query Processing is the process of query term weight calculation, query augmentation, query context defining, and more. Query understanding and Query clustering are related to Information Retrieval tasks for the search engines. To provide a better search engine optimization effort and project result, the organic search performance optimizers need to implement query processing methodologies. Digital marketing and SEO are connected to each other. Understanding a query includes query parsing, query rewriting, question generation, and answer pairing. Multi-stages Query Processing, Candidate Answer Passages, or Candidate Answer Passages and Answer Term Weighting are some of the concepts from the Google Search Engine to parse the queries.
The presentation of The Secret Life of Queries, Parsing, Rewriting & SEO has been presented at the Brighton SEO Event in April 2022. The event speech focused on explaining the theoretical SEO and practical SEO examples together.
Query Processing methodologies are beyond synonym matching or synonym finding. It involves multiple aspects of the words, and meanings of the words. The theme of words, the centrality of words, attention windows, context windows, and word co-occurrence matrices, GloVe, Word2Vec, word embeddings, character embeddings, and more.
Themes of words contain the word probability like in Continues Bag of Window.
The search engine optimization community focuses on keyword research by matching the queries. Query processing involves query word order change, query word type change, query word combination change, query phrase synonym usage, query question generation, query clustering. Query processing and document processing are correlational. Query processing is to understand a query while document processing is to process a web document. Both of the processes are for ranking algorithms. Providing a better ranking algorithm requires a better query understanding. And providing better rankings as SEOs require better search engine understanding. Thus, understanding the methods of query processing is necessary.
Search Query Processing is implementing the query processing for thesearch engines. Search query refers to the phrase that search engine users use for searching. Search intent understanding and search intent grouping are two different things. But, query templates, questions templates, and document templates work together. Search query is for organic search behaviors. A web search engine answers millions of queries every day. Search query processing is a fundamental task for search engine optimization and search engine result page optimization.
The "Semantic Search Engine: Query Processing" slides from Koray Tuğberk GÜBÜR supported the presentation of "Search Query Processing: The Secret Life of Queries, Parsing, Rewriting & SEO". The presentation has been created by Dear Rebecca Berbel.
Many thanks to the Google engineers that created the Semantic Search Engine patents including Larry Page.
Michael Scissons, co-founder of FlashStock, presents his keynote presentation from InstaCamp Toronto. This is the guide to developing a strategy for Instagram marketing. An overview on how to transform your Instagram marketing strategy, execution and measurement through applying a strategic framework to visual brand building.
This presentation covers:
- Instagram Key User Facts
- Visual Marketing Key Facts
- Why Instagram is Important
- Instagram Brand Adoption Curve
- Brand Adoption By Vertical
- Instagram Marketing Strategy Framework
- "How to" Create Archetypes, Themes and Occasions in Instagram Visuals.
- Overview of Classic Storytelling Pillars
- Overview of How to Create Photography Guidelines
- 10 Instagram Marketing Commandments
Enhancing SEO Content Writing with AI: Opportunities & ChallengesSearch Engine Journal
Wondering if AI content creation could have a positive impact on your SERP visibility?
Ready to ramp up your content creation output and efficiently scale your strategy?
AI content generators are here and ready to help you increase your content marketing output – and here’s what you need to know.
You’ll discover:
- The benefits of using AI in content creation.
- Best practices for creating high-quality, search-optimized content with AI.
- Top challenges of AI content creation, along with guidance on overcoming them.
Watch Connor Carreras, Sr. Director of Digital Customer Success at Conductor as she provides key insights on how you can start using AI-generated content to rank higher on SERPs.
Don’t miss our webinar with Conductor, where you can learn how to integrate AI into your content marketing strategy to boost your SEO.
Sign up now and learn how AI can help you stay ahead of your competition.
Columbus WAW 2022 - How GA4 can Help You Navigate a Cookie-Restricted World.pdfTim Wilson
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023.
Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
FRANkademy: Social Media Strategy for B2BFRANk Media
FRANk Media | FRANkademy is a social business workshop by FRANk media in Melbourne, Australia.
We share our best tips for a successful social media B2B strategy including social media tools, ROI, social media monitoring and reporting.
FRANKademy also includes a couple of case studies of B2B businesses which employ a successful social business strategy already.
Enjoy and please get in touch if you have any questions!
frank@frankmedia.com.au
How B2B customers behave differently than their consumer counterparts
Four key steps to B2B social media marketing
Listening to your customers
Creating a content engine
Leveraging your people
Targeting key influencers
Measuring and optimizing
W
2017 Cerimonia Delle Candele Protocollo - ItalianBPWI
International Federation of Business and Professional Women (BPWI) Candle Lighting Ceremony Protocol, ITALIAN version.
Other versions available:
English - http://www.slideshare.net/BPWI/2017-candle-lighting-ceremony-protocol-english
French - http://www.slideshare.net/BPWI/2017-candle-lighting-ceremony-protocol-french
Spanish - http://www.slideshare.net/BPWI/2017-candle-lighting-ceremony-protocol-spanish
Socializing Your Brand in the B2B MarketplaceCisco Canada
Socializing your Brand in the B2B MarketPlace: Tips for engaging employees, connecting customers, partners and creating business value through the power of social media.
How to Measure and Benchmark your Enterprise Social NetworkRachel Happe
How do you measure, benchmark and calculate the ROI of your enterprise social network or your community? This presentation will give you a framework for understanding how to define, baseline, compare and use data in a way that educates and sells stakeholders on the costs and benefits of building a community.
A presentation given at the Social Network World Forum in London, 9 March 2009. The topic was about justifying social media spend in a recession to 'internal clients' (http://www.thisisherd.com/2009/03/presentation-for-internal-clients.html)
A presentation of the social media strategy for my personal brand. In this strategy, I analyze my two existing profiles on Twitter and Facebook. I also create some goals for the next 6 months.
Social Media for Internal Company Communications by @JoeySheppEarthsite
Social Media isn’t just for marketing; it’s for sharing, collaborating, and networking. In this presentation you will learn how Social Media is being applied in the workplace. Get up to date with the latest social media trends and best practices. See case studies of how corporate programs are leveraging social media for employee engagement, work team collaboration, and remote training. You’ll walk away with concrete implementation steps and best-of-class software recommendations. Presentation by JoeyShepp.com, New Media Maven and CEO of Earthsite.net
Social Media Strategy and Tactics Across Multiple BrandsBert DuMars
Social Media Strategy and Tactics Across Multiple Brands – How Content Is Critical To Success - Presented to Atlanta Content Strategy Group on March 3, 2010. Includes discussion of Newell Rubbermaid's Graco Baby, Rubbermaid and Sharpie brands.
The Secret Sauce: Social Media for Brands in 20 Minutes a Day Harrison Blum
Establishing credibility, building trust, increasing brand awareness and ultimately driving revenue; that’s what today’s brands need to see from their social media efforts. Of course with managing day-to-day responsibilities, customers, and the multitude of other daunting responsibilities, it seems nearly impossible to dedicate the time needed. In this session Harrison will show you how to build an effective and scalable social media strategy to drive real results in 20 minutes a day. From real world examples to tricks he learned hands-on from the trenches, get ready for actionable, out-the-door tactics you can start implementing today! This session is ideal for any business owner, digital marketing professional and community manager.
Tips, Tricks & Dangers of Social Media - and Why You Should CareLeora Itman
This is a CLE presentation I gave to the Minnesota Woman Lawyers as part of a panel discussion on "Tips, Tricks and Dangers of Social Media - and Why You Should Care". Hope you find it helpful!
Updated version (June 2010).
General presentation about social media, answering to e.g. following questions:
- What is social media?
- Why social media matters?
- What kind of consumer trends derive from social media?
- How should companies react?
- What are the threats and possibilities of social media?
- How to succeed in social media?
Managing a global social media strategy across brands, presented by Dave SpinatoSocialMedia.org
In his Brands-Only Summit presentation, Harman International Industries' Dave Spinato shares how they are managing a global social media strategy across all their brands.
He talks about their nine key principles and the tools they're using to globally manage their social media strategy.
Social Media for Internal CommunicationAmber Naslund
A presentation of some of the uses and advantages to social media as an internal communication mechanism, and examples of some companies doing this already.
Stephanie Rudat, Co-Founder, Movements.org
Twitter Handle: @SRudat
Social media presents new and exciting opportunities for NGOs to advance their missions, raise much-needed funds, and mobilize huge bases of support, but how exactly can NGO leaders harness its potential? Join us for an interactive look at some of the most powerful and effective tactics and tools for making the move online.
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• The major marketing errors made by small business
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Finally, a clear recipe that marries the influence of Social Media with organizational goals.
• Purpose & Goals: Examination of what Social Media can offer your business
• Social Business: Measurement of true Social ROI
• Execution & Strategy: Identify the tools and planning needed to drive social success
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Watch the video here: http://www.hubspot.com/webinars/from-prospect-to-evangelist/
Community Building For Your Brand - Pubcon South Florida Content Marketing Pr...Michelle LeBlanc
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Erica Paczkowski, Social Media Strategist at Design & Promote, presented how to build a social media strategy that is manageable and cohesive with your branding. Here's everything you need to know.
Is your keyword marketing strategy working? Are you generating magnetic content that draws visitors to your website. Here are some tips that will help turbo charge your efforts
Mapping Communications Strategies to Resonate With the New Buyerprnewswire
Mapping Communications Strategies to Resonate With the New Buyer
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Presenters:
Adam B. Needles, Chief Strategy Officer and Principal, ANNUITAS
Ken Wincko, SVP, Marketing, PR Newswire
Moderator:
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3. REASONS TO CARE
ABOUT SOCIAL MEDIA
90% of all data in the world has been created in the last
2 years.
10B – Internet connected devices NOW.
1 Billion
Source: IBM " Understanding Big Data"
Source: ABI Research
500 Million
1 Billion/mo
130 Million
883 Million 259 Million
Source: https://twitter.com/leeodden
4. BENEFITS: SOCIAL
MEDIA FOR BUSINESS
AWARENESS:
• MARKETING & SALES
• MEDIA & PUBLIC RELATIONS
RETENTION:
• CUSTOMER SERVICE
• COMMUNITY & ADVOCACY
OPERATIONS:
• RECRUITING
• COLLABORATION
Source: https://twitter.com/leeodden
5. SOURCES OF CONTENT TO
MAKE B2B PURCHASING
DECISIONS:
50%
48%
35%
33%
Source: https://twitter.com/leeodden
6. UNDERSTANDING
THE B2B BUYER
Discover Consume Act
• Text, images
• Audio, video
• Mobile, tablet
• Computer
• Formal, funny,
• Long, short
• Social share
• Engage
• Subscribe
• Register
• Inquire
• Buy
• Search
keywords
• Social topics
• Advertising
• Publications
• Events
• Word of mouth
Source: https://twitter.com/leeodden
7. B2B SOCIAL & BUYER
JOURNEY
Source: https://twitter.com/leeodden
8. B2B BUYERS ARE PEOPLE TOO
Humor:
CISCO ASR 9000:
A perfect Valentines
Day gift because it
has 6.4 terrabites per
second, 400gbpps
per slot, 6 times the
mobile backhaul
capacity.
Source: http://bits.blogs.nytimes.com/
9. B2B SOCIAL
MEASUREMENT
Social Content KPI’s Business Outcomes
• Visi ts
• Views/ impressions
• Fans
• Friends
• Fol lowers
• Commments
• Likes
• Google plusses
• Links
• Serps
• Search traf f ic
• Shorter sales cycles
• Increased order
quant i ty, frequency
• More referrals
• Share of voice
• Improve service
• Lower market ing costs
• Grow revenue
• Improve prof i ts
Source: https://twitter.com/leeodden
10. While 90%
of buyers begin
their SEARCH for
a solution online…
A startling 60%* of
the buying decision
is made BEFORE
speaking with a
supplier.
*Source: The End of Solution Sales, Harvard Business Review
11. SOCIAL MEDIA
is only ONE component of the
digital marketing picture.
12. Like it or not, buyers are SELF-SERVING on the web.
They're SEARCHING for information and solution options.
They're DETERMINING the criteria they'll use to select a
product.
They're IDENTIFYING their requirements.
They're SHORT-LISTING vendors and COMPARING
solutions.
All WITHOUT speaking to a sales
representative
Source: http://www.slideshare.net/gstok/content-the-key-to-influencing-the-b2b-buying-process
13. "(Content Marketing) ... is being there when
customers need you and seek you out with
RELEVANT, EDUCATIONAL, HELPFUL,
COMPELLING, ENGAGING and sometimes
ENTERTAINING information."
Source: Rebeca Lieb, a u t h o r o f “Co n t e n t Marketing: How to use Content to
Market Onl ine and in Social Media
15. This means there are MANY
opportunities to create content that
positions your company as a subject
EXPERT and trusted ADVISOR...
Source: http://www.slideshare.net/gstok/content-the-key-to-influencing-the-b2b-buying-process
16. "By publishing content that shows
buyers you UNDERSTAND their
problems and can SHOWthem how
to solve them, you build credibility ...
prospects will
PROACTIVELY SEEK IT OUT."
Source: Ardath Albee, author of
”eMarketing Strategies for the Complex Sale"
17. There are also many OPERATIONAL benefits
to publishing buyer-centric content.
• The more content you publish, the higher you'll rank in organic
search results.
• Leads that are generated through organic search have a 14.6%
close rate…
… while outbound marketing leads only have a 1% close rate.
• Better still, Google's latest algorithm, hummingbird, recognises
and rewards quality content with higher ranking.
• "Per dollar, content marketing produces 3x more leads"
Source: Content marketing ROI (Kapost and Eloqua)
18. So it's easy to understand why 91% of
surveyed B2B companies practice
content marketing.
Source: B2B Content Marketing 2013 Research Report
19. ... And allocate up to 33% of their annual
marketing budget to content marketing...
Source: B2B Content Marketing 2013 Research Report
20. ... to DRIVE key marketing and sales tactics.
Brand awareness - 79%
Customer acquisition - 74%
Lead generation - 71%
Thought leadership - 64%
Retention / loyalty - 64%
Engagement - 63%
Website traffic - 60%
Lead management - 45%
Sales - 43%
Source: B2B Content Marketing 2013 Research Report
22. Thanks to a blog-centered,
social sales strategy, AT&T
generated $47M in NEW BUSINESS
within a period of 18 months.
Source: http://www.businessesgrow.com/
25. "Content drives
CONVERSATIONS
Conversation ENGAGES
Your customers.
Engaging with people is how
your company will SURVIVE and THRIVE
in this new social world."
Source: Ann Handley And C.C. Chapman, Authors Of "Content Rules"
26. BEING SOCIAL DRIVES ENGAGEMENT,
ENGAGEMENT DRIVES
LOYALTY AND ADVOCACY,
AND BOTH CORRELATE DIRECTLY
TO INCREASED SALES.
ROR = ROI. RETURN ON REVENUE EQUALS RETURN
ON INVESTMENT.